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Week in Views - What caught our editorial eyes in the last seven days

Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

This week we consider football, Japan, and whether we are living in (Back to) the Future

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?

News Nov 4th, 2022

33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?

Advertising offers both boons and risks to game makers

Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads

News Nov 1st, 2022

Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads

Intrinsic ads, adverts that are integrated seamlessly into a game world, are preferred by players and are possibly more effective than interstitial ads at advertising companies products

Case study: How in-play ads are helping publishers navigate a post-IDFA era

Comment & Opinion Dec 8th, 2020

Case study: How in-play ads are helping publishers navigate a post-IDFA era

Admix CEO Samuel Huber on the shake-up that in-game ads are about to see

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