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Adtech vertical consolidation accelerates as IronSource launches Supersonic Games News Feb 10th, 2020

Adtech vertical consolidation accelerates as IronSource launches Supersonic Games

Will develop and publish hypercasual mobile games

Report: Tencent-owned Miniclip purchases Ilyon Games for $100 million News Jan 6th, 2020

Report: Tencent-owned Miniclip purchases Ilyon Games for $100 million

The Israeli-based startup has accumulated over 370 million installs

as IronSource's Sandra Schneider on using ads to improve retention and monetisation Interview Dec 12th, 2019

IronSource's Sandra Schneider on using ads to improve retention and monetisation

"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"

TabTale changes its name to Crazy Labs News Nov 12th, 2019

TabTale changes its name to Crazy Labs

It reflects the company's focus on hyper-casual

1 IronSource releases automated adtech LevelPlay so game devs can earn more with less work News Oct 23rd, 2019

IronSource releases automated adtech LevelPlay so game devs can earn more with less work

It’s time to flatten your waterfall

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million News Oct 3rd, 2019

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million

Cash will drive organic growth and M&A activity

Adjust eyes Israel expansion with new GM Job News Aug 28th, 2019

Adjust eyes Israel expansion with new GM

Former Rakuten Viber head of user acquisition Moshi Blum to spearhead the company's planned growth in the local market

as Israel becomes home to Nintendo’s second official store News Jun 25th, 2019

Israel becomes home to Nintendo’s second official store

Official New York outlet opened in 2005

Playtika eyes rapid development with new casual games division Job News May 22nd, 2019

Playtika eyes rapid development with new casual games division

The Casual games Lab will be based in Tel Aviv, Israel

as Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up News May 15th, 2019

Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up

Bidalgo aims to put smaller studios on a level playing field when it comes to user acquisition efforts

After 370 million downloads casual dev Ilyon looks to drive more revenue from its broad portfolio Interview Jul 5th, 2018

After 370 million downloads casual dev Ilyon looks to drive more revenue from its broad portfolio

CMO Ilya Molodetsky discusses how the studio has grown over the last two years

Why Playtika has created a warchest to invest up to $400 million in companies around the world Interview May 24th, 2018

Why Playtika has created a warchest to invest up to $400 million in companies around the world

Playtika Growth Investments MD Eric Rapps discusses the social casino giant's new funding arm

Social casino firm Playtika establishes Israel-focused $400 million investment arm News Jan 29th, 2018

Social casino firm Playtika establishes Israel-focused $400 million investment arm

Aims to support growth of Israel-based companies

Advertising agency Pocket Media opens Tel Aviv office News Dec 11th, 2017

Advertising agency Pocket Media opens Tel Aviv office

Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring

TabTale CEO: "We believe in portfolio diversity and not relying just on one main game" Interview May 22nd, 2017

TabTale CEO: "We believe in portfolio diversity and not relying just on one main game"

CEO Sagi Schliesser discusses the publisher's philosophy of releasing one app a week

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