Casual

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Minigames and visual effects drive casual and simulation game marketing News Feb 2nd, 2023

Minigames and visual effects drive casual and simulation game marketing

New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs

Casual games drew almost 28% of all game advertisers last year News Feb 2nd, 2023

Casual games drew almost 28% of all game advertisers last year

A new report by SocialPeta delves into the state of mobile marketing in 2022

Voodoo’s Alex Shea: “Hypercasual is dead” News Jan 30th, 2023

Voodoo’s Alex Shea: “Hypercasual is dead”

In his talk at PGC London 2023, Alex Shea of Voodoo made a convincing argument for how hypercasual may be going the way of the dodo

Hypercasual developer TapNation hits 750m total downloads across their catalogue News Dec 20th, 2022

Hypercasual developer TapNation hits 750m total downloads across their catalogue

French hypercasual mobile developer produces a wide catalogue, totalling 22 different mobile games

Genre mashing and meta morphing: How Match 3 and casual games are evolving Feature Dec 5th, 2022

Genre mashing and meta morphing: How Match 3 and casual games are evolving

UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential

X-Flow invests $6 million in casual developer Plummy Games after Star Merge launch News Nov 23rd, 2022

X-Flow invests $6 million in casual developer Plummy Games after Star Merge launch

Company founded by veterans of Peak Games

Mobile games dominate TIGA Awards 2022 News Nov 11th, 2022

Mobile games dominate TIGA Awards 2022

The 2022 TIGA Awards saw mobile companies win numerous accolades for their work, including Kwalee, ustwo and Space ape games

as Hypercasual games dominate Japan’s charts by installs, but struggle to engage players News Oct 31st, 2022

Hypercasual games dominate Japan’s charts by installs, but struggle to engage players

Mobile gaming is on the rise in the home of video gaming

AppQuantum’s new Business Acceleration Program offers casual and midcore developers up to $1 million investment News Oct 20th, 2022

AppQuantum’s new Business Acceleration Program offers casual and midcore developers up to $1 million investment

From a total pot of $10 million, with potential to expand

CPI for casual games has fallen, while ROAS has increased News Oct 3rd, 2022

CPI for casual games has fallen, while ROAS has increased

Mobile gaming is now three times the size of its closest competitor

as Israeli gaming market worth $9 billion News Sep 22nd, 2022

Israeli gaming market worth $9 billion

74 percent of the country’s mobile gaming workers specialise in social and casual games

Western Europe sees a 27 per cent surge in hardcore mobile gaming News Sep 13th, 2022

Western Europe sees a 27 per cent surge in hardcore mobile gaming

One fifth of mobile games in the region are paid apps

Steady growth forecast for the casual gaming sector Data & Research Aug 31st, 2022

Steady growth forecast for the casual gaming sector

The puzzle genre saw an exceptionally high rewarded ad completion rate

7Seas Entertainment has announced a new platform for short games available on Google Play News Aug 22nd, 2022

7Seas Entertainment has announced a new platform for short games available on Google Play

Gamer Shorts already has 25 short and easy mobile games in place

The highest-grossing mobile games of the quarter revealed List Aug 4th, 2022

The highest-grossing mobile games of the quarter revealed

A new study examines the mid-core, casino, and casual markets

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