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Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022

Hypercasual developer TapNation hits 750m total downloads across their catalogue
French hypercasual mobile developer produces a wide catalogue, totalling 22 different mobile games

X-Flow invests $6 million in casual developer Plummy Games after Star Merge launch
as
News
Oct 31st, 2022

Hypercasual games dominate Japan’s charts by installs, but struggle to engage players

AppQuantum’s new Business Acceleration Program offers casual and midcore developers up to $1 million investment

CPI for casual games has fallen, while ROAS has increased
Mobile gaming is now three times the size of its closest competitor
as
News
Sep 22nd, 2022

Israeli gaming market worth $9 billion
74 percent of the country’s mobile gaming workers specialise in social and casual games

Steady growth forecast for the casual gaming sector
The puzzle genre saw an exceptionally high rewarded ad completion rate