Analytics

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Adjust launches open-source performance benchmarking tool for mobile apps News Jun 27th, 2018

Adjust launches open-source performance benchmarking tool for mobile apps

Free tool should help publishers track app performance

as GameAnalytics continues APAC expansion with new office in India News Jun 7th, 2018

GameAnalytics continues APAC expansion with new office in India

The move is the mobile analytics firms second expansion in the region following an office opening in China in 2016

Could 2018 spell the end for mobile app intelligence as we know it? News Jan 3rd, 2018

Could 2018 spell the end for mobile app intelligence as we know it?

UA expert Eric Seufert and Apptopia COO Jonathan Kay sound off on the state of the market

Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018 News Nov 9th, 2017

Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018

Accolade recognises tools that support development, marketing campaigns and/or provide data on market performance

GameAnalytics offers free tools for GameMaker Studio 2 devs News Oct 23rd, 2017

GameAnalytics offers free tools for GameMaker Studio 2 devs

Offers reporting and analysis features across platforms

9 steps to using analytics in your game Analytics & Data Aug 29th, 2017

9 steps to using analytics in your game

How to harness the data for your game design

DeltaDNA promotes Head of Insight Isaac Roseboom to Chief Strategy Officer News Aug 17th, 2017

DeltaDNA promotes Head of Insight Isaac Roseboom to Chief Strategy Officer

Helping define the company's vision for the future

Web and app market intelligence firm SimilarWeb raises $47 million News Jul 25th, 2017

Web and app market intelligence firm SimilarWeb raises $47 million

Company plans to open new offices, develop new products and extend its data coverage

The data game Comment & Opinion Jul 24th, 2017

The data game

Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important

Singular merges with Apsalar to offer a more nuanced marketing analytics platform News Jun 27th, 2017

Singular merges with Apsalar to offer a more nuanced marketing analytics platform

Will operate under the Singular brand

Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords News May 19th, 2017

Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords

All the power of AdWords within the Adjust platform

Today's "super mobile gamer" is a Pokemon GO-loving 39-year old woman News May 9th, 2017

Today's "super mobile gamer" is a Pokemon GO-loving 39-year old woman

Verto Analytics looks into who owns the most devices and more

Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads News May 4th, 2017

Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads

Shows promising results in preliminary tests

1 Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23 News Apr 27th, 2017

Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23

AppsFlyer digs deep into the state of strategy titles on mobile

Global Android app store spend will overtake iOS in 2017 News Mar 30th, 2017

Global Android app store spend will overtake iOS in 2017

App Annie takes a look at the markets of the future

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