Analytics
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AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms

Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics

Rovio gives insight into its game analytics approach
The company’s director of analytics discussed the topic in a new blog post

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration

Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users

App Radar wants to use AI to make advertising easier
The startup wants their AI tool to make analysing reviews and understanding player sentiment easier

UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies

Pokémon reawakens Pokémon Sleep and mobile updates
Pokémon Presents 2023 covered a variety of new announcements for the franchise
