Analytics

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Tenjin named Snapchat mobile measurement partner News Oct 22nd, 2018

Tenjin named Snapchat mobile measurement partner

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Analytics firm Appfigures unveils new mobile market intelligence platform News Oct 1st, 2018

Analytics firm Appfigures unveils new mobile market intelligence platform

Explorer offers insights into app performance

4 ways games companies can leverage machine learning Comment & Opinion Sep 5th, 2018

4 ways games companies can leverage machine learning

How games makers could be more effectively leveraging the petabytes of big data they’re accruing

as Keywords snaps up predictive analytics outfit Yokozuna Data from Silicon Studio in $1.5m deal News Jul 23rd, 2018

Keywords snaps up predictive analytics outfit Yokozuna Data from Silicon Studio in $1.5m deal

Draws on AI and machine learning tech

Adjust launches open-source performance benchmarking tool for mobile apps News Jun 27th, 2018

Adjust launches open-source performance benchmarking tool for mobile apps

Free tool should help publishers track app performance

as GameAnalytics continues APAC expansion with new office in India News Jun 7th, 2018

GameAnalytics continues APAC expansion with new office in India

The move is the mobile analytics firms second expansion in the region following an office opening in China in 2016

Could 2018 spell the end for mobile app intelligence as we know it? News Jan 3rd, 2018

Could 2018 spell the end for mobile app intelligence as we know it?

UA expert Eric Seufert and Apptopia COO Jonathan Kay sound off on the state of the market

Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018 News Nov 9th, 2017

Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018

Accolade recognises tools that support development, marketing campaigns and/or provide data on market performance

GameAnalytics offers free tools for GameMaker Studio 2 devs News Oct 23rd, 2017

GameAnalytics offers free tools for GameMaker Studio 2 devs

Offers reporting and analysis features across platforms

9 steps to using analytics in your game Analytics & Data Aug 29th, 2017

9 steps to using analytics in your game

How to harness the data for your game design

DeltaDNA promotes Head of Insight Isaac Roseboom to Chief Strategy Officer News Aug 17th, 2017

DeltaDNA promotes Head of Insight Isaac Roseboom to Chief Strategy Officer

Helping define the company's vision for the future

Web and app market intelligence firm SimilarWeb raises $47 million News Jul 25th, 2017

Web and app market intelligence firm SimilarWeb raises $47 million

Company plans to open new offices, develop new products and extend its data coverage

The data game Comment & Opinion Jul 24th, 2017

The data game

Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important

Singular merges with Apsalar to offer a more nuanced marketing analytics platform News Jun 27th, 2017

Singular merges with Apsalar to offer a more nuanced marketing analytics platform

Will operate under the Singular brand

Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords News May 19th, 2017

Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords

All the power of AdWords within the Adjust platform

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