Analytics

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GameAnalytics hits 100,000 titles hosted and 200 million daily active users News Oct 5th, 2023

GameAnalytics hits 100,000 titles hosted and 200 million daily active users

The analytics platform has benefited from a surge in interest amongst developers

Hadar Telem discusses measurement approaches in the post ATT privacy era Interview Sep 8th, 2023

Hadar Telem discusses measurement approaches in the post ATT privacy era

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights News Aug 10th, 2023

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights

The companies are combining forces in order to better serve their clients

Next-level game dev analytics: Using heatmaps in midcore games Feature Aug 9th, 2023

Next-level game dev analytics: Using heatmaps in midcore games

Azur Games lead analyst Alexey Platonov shares how heatmaps can be used as a powerful analytical tool

The great casual game revival Feature Jul 24th, 2023

The great casual game revival

Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future

ByteBrew achieves 10,000 developers in its first two years News Jul 12th, 2023

ByteBrew achieves 10,000 developers in its first two years

ByteBrew celebrates its second anniversary with the news that over 10,000 developers around the world are now active on its platform.

AppLovin takes downloads top spot for US companies worldwide News Jun 29th, 2023

AppLovin takes downloads top spot for US companies worldwide

Data.ai's latest shows mobile-first beating the big names to take pole position

Google accused of misleading its advertisers on over 80% of ad placements News Jun 28th, 2023

Google accused of misleading its advertisers on over 80% of ad placements

“Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds News Jun 5th, 2023

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

Latest research shows this is the most popular, and most effective

AppsFlyer keeps pace with cross-platform marketing and measurement tools News May 23rd, 2023

AppsFlyer keeps pace with cross-platform marketing and measurement tools

Game makers can get the stats they need and feel the benefit across multiple platforms

Levelling up analytics: From simple metrics to complex research Feature Apr 10th, 2023

Levelling up analytics: From simple metrics to complex research

Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics

Nexters’ head of marketing Anton Yakovlev on misleading advertising Interview Apr 10th, 2023

Nexters’ head of marketing Anton Yakovlev on misleading advertising

We spoke to Yakovlev following a recent study the company carried out examining the world of advertising

Rovio gives insight into its game analytics approach News Apr 7th, 2023

Rovio gives insight into its game analytics approach

The company’s director of analytics discussed the topic in a new blog post

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration News Apr 5th, 2023

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration

This new integrated access allows ByteBrew to offer game developers free Google attribution measurement

Mobvista launches new XMP platform for cross-channel monitoring News Mar 24th, 2023

Mobvista launches new XMP platform for cross-channel monitoring

The dashboard lets developers track multiple analytics for their campaigns

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