Analytics

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AppsFlyer keeps pace with cross-platform marketing and measurement tools News May 23rd, 2023

AppsFlyer keeps pace with cross-platform marketing and measurement tools

Game makers can get the stats they need and feel the benefit across multiple platforms

Levelling up analytics: From simple metrics to complex research Feature Apr 10th, 2023

Levelling up analytics: From simple metrics to complex research

Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics

Nexters’ head of marketing Anton Yakovlev on misleading advertising Interview Apr 10th, 2023

Nexters’ head of marketing Anton Yakovlev on misleading advertising

We spoke to Yakovlev following a recent study the company carried out examining the world of advertising

Rovio gives insight into its game analytics approach News Apr 7th, 2023

Rovio gives insight into its game analytics approach

The company’s director of analytics discussed the topic in a new blog post

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration News Apr 5th, 2023

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration

This new integrated access allows ByteBrew to offer game developers free Google attribution measurement

Mobvista launches new XMP platform for cross-channel monitoring News Mar 24th, 2023

Mobvista launches new XMP platform for cross-channel monitoring

The dashboard lets developers track multiple analytics for their campaigns

Kian Hozouri on ByteBrew’s partnership with Mintegral Interview Mar 22nd, 2023

Kian Hozouri on ByteBrew’s partnership with Mintegral

We spoke to ByteBrew’s COO and co-founder about the new collaboration and what it means for both companies

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users News Mar 20th, 2023

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users

The 2021 startup has accrued 5,000 devs so far

App Radar wants to use AI to make advertising easier News Mar 14th, 2023

App Radar wants to use AI to make advertising easier

The startup wants their AI tool to make analysing reviews and understanding player sentiment easier

UK attracts $545m in ad spend in 2022 and role-playing games top for growth News Mar 8th, 2023

UK attracts $545m in ad spend in 2022 and role-playing games top for growth

A new report suggests that 2023 will see increased scrutiny of marketing strategies

Pokémon reawakens Pokémon Sleep and mobile updates News Feb 27th, 2023

Pokémon reawakens Pokémon Sleep and mobile updates

Pokémon Presents 2023 covered a variety of new announcements for the franchise

Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 27th, 2023

Week in Views - What caught our editorial eyes in the last seven days

The Pocketgamer.biz team take their pic of the big news that came out of Pocket Gamer Connects London 2023

Speaker Spotlight: Robert Magyar highlights the value of data to game developers Profile Jan 18th, 2023

Speaker Spotlight: Robert Magyar highlights the value of data to game developers

Meet the leading industry names that will be on stage at Pocket Gamer Connects London 2023 (23-24 January 2023).

Win the Launch: How Google is helping game developers successfully launch their games Special Report Dec 12th, 2022

Win the Launch: How Google is helping game developers successfully launch their games

Jen Lui, Senior Product Manager at Google, tells PocketGamer.biz how Google is helping mobile game developers launch their games in a competitive market

How to boost revenue and player retention with in-game collaborations Feature Dec 1st, 2022

How to boost revenue and player retention with in-game collaborations

In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more

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