ATT

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Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy News Dec 14th, 2022

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy

Ad impressions increased by nine percent and revenues by five percent

How Apple’s ATT could end the current free-to-play gaming era Comment & Opinion Nov 30th, 2022

How Apple’s ATT could end the current free-to-play gaming era

Privacy changes continue to have significant consequences for many devs

How the right IP can turn a kids' game into a global chart-topper News Nov 11th, 2022

How the right IP can turn a kids' game into a global chart-topper

Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why

Appsumer on ad channel diversification News Oct 11th, 2022

Appsumer on ad channel diversification

A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale

Apple Search Ads sees a 5% year-on-year increase in share-of-wallet Special Report Sep 6th, 2022

Apple Search Ads sees a 5% year-on-year increase in share-of-wallet

The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected

Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich News Jul 25th, 2022

Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich

“As much to blame for a recession as inflation”

User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy News Jun 20th, 2022

User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy

Tempr. report suggests casual mobile games will especially benefit from predictive analysis

Apple ATT policies under investigation by Germany’s cartel office News Jun 17th, 2022

Apple ATT policies under investigation by Germany’s cartel office

Cartel office proceedings follows investigation against Google in January 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games News Jun 14th, 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

11% of subscription-model apps are games

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games Hot Five Jun 13th, 2022

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games

The hottest news articles on PG.biz

68% of mobile games devs find marketing more difficult following Apple ATT News Jun 6th, 2022

68% of mobile games devs find marketing more difficult following Apple ATT

Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

One year on, less than half of mobile players opt-in for ATT News Apr 27th, 2022

One year on, less than half of mobile players opt-in for ATT

Hypercasual found to have the highest initial opt-in rate

Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns Hot Five Apr 18th, 2022

Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns

The hottest interviews and features on PG.biz

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