ATT
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- Feature [1]
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- Hot Five [2]
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Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Ad impressions increased by nine percent and revenues by five percent

How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs

Appsumer on ad channel diversification
A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale

Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich

User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy
Tempr. report suggests casual mobile games will especially benefit from predictive analysis

Apple ATT policies under investigation by Germany’s cartel office
Cartel office proceedings follows investigation against Google in January 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games
