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The MENA Opportunity in a post-ATT mobile games market Comment & Opinion Nov 2nd, 2023

The MENA Opportunity in a post-ATT mobile games market

Sandsoft's Ratko Bozovic discusses how the MENA market is on the rise despite privacy policies changes shaking mobile’s foundations

Hadar Telem discusses measurement approaches in the post ATT privacy era Interview Sep 8th, 2023

Hadar Telem discusses measurement approaches in the post ATT privacy era

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Mobile games using a subscription model almost triple in a year News Aug 2nd, 2023

Mobile games using a subscription model almost triple in a year

Liftoff and Appsflyer report that mobile games represent almost 30% of subscription-based apps

Apple enters the ATT endgame as its quest for privacy enters its final battle News Jul 31st, 2023

Apple enters the ATT endgame as its quest for privacy enters its final battle

Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024

French regulators call out Apple’s ATT News Jul 27th, 2023

French regulators call out Apple’s ATT

The iPhone and iOS owner may be in hot water from European regulators

War in Ukraine, Covid, and ATT: Analysing the downturn in the market News Jul 11th, 2023

War in Ukraine, Covid, and ATT: Analysing the downturn in the market

AppsFlyer delves into the state of mobile’s unprecedented decline in past years

Global app install ad spend projected to hit $94.9 billion in 2025 News Jul 11th, 2023

Global app install ad spend projected to hit $94.9 billion in 2025

The total represents a rise of 20% from the current figure

ATT opt-in rates for gaming climb to 37% as users grow more data savvy News Jul 3rd, 2023

ATT opt-in rates for gaming climb to 37% as users grow more data savvy

Adjust data shows acceptance is becoming more widespread thanks to user knowledge and publisher communication

Five tips for scaling your mobile game in a post-ATT market Feature Jun 27th, 2023

Five tips for scaling your mobile game in a post-ATT market

SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market

Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting" News Jun 7th, 2023

Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting"

The new manifests will deliver information to developers of what their SDK’s gather and why

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds News Jun 5th, 2023

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

Latest research shows this is the most popular, and most effective

Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy News Dec 14th, 2022

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy

Ad impressions increased by nine percent and revenues by five percent

How Apple’s ATT could end the current free-to-play gaming era Comment & Opinion Nov 30th, 2022

How Apple’s ATT could end the current free-to-play gaming era

Privacy changes continue to have significant consequences for many devs

How the right IP can turn a kids' game into a global chart-topper News Nov 11th, 2022

How the right IP can turn a kids' game into a global chart-topper

Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why

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