Research

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Newzoo forms partnership with Apptopia News Feb 16th, 2021

Newzoo forms partnership with Apptopia

"Together, we aim to create unique and valuable insights into the world of mobile games and beyond"

Tencent Games forms strategic partnership with RedMagic News Jan 26th, 2021

Tencent Games forms strategic partnership with RedMagic

"The in-depth cooperation between Tencent Games and RedMagic has very similar goals"

Newzoo furthers its games engagement insights News Dec 10th, 2020

Newzoo furthers its games engagement insights

"The games business is moving at such a rapid pace that it's increasingly difficult for brands and game publishers to keep up with and understand what is driving trends"

Mobile gaming on the rise as 70 per cent of gamers are playing more than before News Oct 30th, 2020

Mobile gaming on the rise as 70 per cent of gamers are playing more than before

People aged 18-to-34 are the most likely to play games

New research demonstrates the positive impact of videogames on young people's literacy News Aug 12th, 2020

New research demonstrates the positive impact of videogames on young people's literacy

They can also help with creativity, empathy and wellbeing

Report: 46 per cent of all gamers are female News Aug 12th, 2020

Report: 46 per cent of all gamers are female

The majority of gamers are above 20 years of age

Pixel Federation establishes a new R&D department News Jul 10th, 2020

Pixel Federation establishes a new R&D department

"The goal of the R&D department is to add sophisticated procedures"

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

The majority of gamers believe playing games is good for mental health News Jun 9th, 2020

The majority of gamers believe playing games is good for mental health

"Gaming has the power to provide a rich experience that embraces diversity and limitless self-expression"

The record for weekly mobile game downloads has been broken during the coronavirus outbreak News May 27th, 2020

The record for weekly mobile game downloads has been broken during the coronavirus outbreak

New record is 1.2 billion

The mobile games market faces the least disruption from coronavirus according to Newzoo News May 13th, 2020

The mobile games market faces the least disruption from coronavirus according to Newzoo

It will generate $77.2 billion in 2020

Newzoo teams with Reddit for games engagment data News May 1st, 2020

Newzoo teams with Reddit for games engagment data

"Gaming communities on Reddit are incredibly engaged"

Twitch streamers have created 89 per cent more sponsored content since the start of 2020 News Apr 29th, 2020

Twitch streamers have created 89 per cent more sponsored content since the start of 2020

Content consumed has risen by 79 per cent

NASA launches ocean research game dedicated to mapping coral reefs globally News Apr 22nd, 2020

NASA launches ocean research game dedicated to mapping coral reefs globally

Aiming to help preserve these environments and better understand threatened ecosystems

Adjust's new survey finds that 41 per cent of mobile gamers have used bots News Apr 16th, 2020

Adjust's new survey finds that 41 per cent of mobile gamers have used bots

Bot spending is $65 on average

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