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AppLovin acquires in-app header bidding company MAX Inc News Sep 6th, 2018

AppLovin acquires in-app header bidding company MAX Inc

Discoverability platform expands services to include the new header bidding solution

as Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud Interview Aug 22nd, 2018

Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud

"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"

Ad network ironSource is now available on Google’s AdMob mediation platform News Aug 21st, 2018

Ad network ironSource is now available on Google’s AdMob mediation platform

Developers using AdMob can now gain access to Ironsource’s existing marketplace

1 Life in a GDPR world: How the new rules are changing app development, publishing and advertising Comment & Opinion Aug 20th, 2018

Life in a GDPR world: How the new rules are changing app development, publishing and advertising

WEQ's Steffen Wachenfeld discusses what's next

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team Job News Aug 8th, 2018

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team

Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations

Google partners up with Unity to extend ad campaign reach News Aug 2nd, 2018

Google partners up with Unity to extend ad campaign reach

The agreement will give Google access to Unity’s network of mobile games through Universal App campaigns

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Interview Jul 31st, 2018

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Head of strategy Omer Inonu explain all

as Xhance reinvents game data analytics and performance with blockchain Comment & Opinion Jul 27th, 2018

Xhance reinvents game data analytics and performance with blockchain

Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary

Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign News Jul 25th, 2018

Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign

Deadpool actor recorded 30 versions of a commercial for the iterative advertising project

Best practices for implementing six common rewarded video integrations Comment & Opinion Jul 23rd, 2018

Best practices for implementing six common rewarded video integrations

Facebook Audience Network product marketing manager Amelia Zins deals out the advice

How advertising will work in the world of augmented reality Comment & Opinion Jul 17th, 2018

How advertising will work in the world of augmented reality

Adverty gives the lowdown on a new age of in-game ads

2 Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant Job News Jul 12th, 2018

Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant

The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Social casino dev KamaGames signs exclusive Unity Ads partnership News Jul 2nd, 2018

Social casino dev KamaGames signs exclusive Unity Ads partnership

Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform

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