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Mobile games ad revenue grew by 8% last year News Feb 25th, 2021

Mobile games ad revenue grew by 8% last year

First-day in-app purchases had an increase of more than 50%

Anzu partners with InMobi for programmatic brands advertising News Feb 24th, 2021

Anzu partners with InMobi for programmatic brands advertising

"The importance of mobile to the gaming industry cannot be overstated"

AdInMo partners with digital out of home network Lemma Technologies News Feb 17th, 2021

AdInMo partners with digital out of home network Lemma Technologies

"Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm"

Admix makes two additions to its global leadership team Job News Feb 16th, 2021

Admix makes two additions to its global leadership team

"Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready"

In-play ads dubbed 'most exciting format' for developers in 2021 News Feb 16th, 2021

In-play ads dubbed 'most exciting format' for developers in 2021

According to a report from Admix

Gadsme enters the in-game ads market News Feb 12th, 2021

Gadsme enters the in-game ads market

First company to enable CPC, CPA and CPI performance campaigns

PGC Digital: Preparing for Apple's ATT changes News Feb 9th, 2021

PGC Digital: Preparing for Apple's ATT changes

Hot topic was discussed at length during Monetiser track

PGC Digital: Utilising in-game advertising with Adverty News Feb 8th, 2021

PGC Digital: Utilising in-game advertising with Adverty

"Imagine your game itself and advertising through the whole gameplay while still focused on the user experience. Making money without interruption"

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads News Feb 8th, 2021

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads

"Being able to understand the user's entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation"

AdInMo partners with globle mobile ads firm InMobi News Jan 28th, 2021

AdInMo partners with globle mobile ads firm InMobi

"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"

Anzu forms partnership with addressable media firm aMVG News Jan 26th, 2021

Anzu forms partnership with addressable media firm aMVG

"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"

2021 opportunities for growth-minded game publishers Feature Jan 21st, 2021

2021 opportunities for growth-minded game publishers

As IDFA shakes up the advertising world, Facebook Audience Network offers insight on how to keep revenues flowing

How Voodoo is driving creativity and innovation in the creation of mobile game ads Feature Jan 13th, 2021

How Voodoo is driving creativity and innovation in the creation of mobile game ads

Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users

Fyber experiences best ever Q4 as it grosses $108.2 million News Jan 13th, 2021

Fyber experiences best ever Q4 as it grosses $108.2 million

“2020 brought about unique challenges and significant uncertainty, and Fyber’s success in navigating these challenges is a true testament of the resilience and diversity of our business"

AdInMo welcomes new COO and VP of engineering Job News Jan 12th, 2021

AdInMo welcomes new COO and VP of engineering

"We're delighted that Joanne and Kon have joined our team at this key growth period for AdInMo"

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