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Candy Crush maker King's revenue up in 2018 to $2bn, touts $100m ads business News Feb 13th, 2019

Candy Crush maker King's revenue up in 2018 to $2bn, touts $100m ads business

"The next phase about where the ad business heading is about continued scaling"

Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future Feature Feb 6th, 2019

Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future

PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London

Israel’s Taptica acquired US digital ads firm RhythmOne for $176 million News Feb 4th, 2019

Israel’s Taptica acquired US digital ads firm RhythmOne for $176 million

Deal expected to close in April, taking RhythmOne off the London Stock Exchange

Appodeal brings free in-game ad monetisation plugin to Unreal Engine 4 News Jan 25th, 2019

Appodeal brings free in-game ad monetisation plugin to Unreal Engine 4

Offers access to more than 60 ad demand sources and features analytics, A/B testing and other capabilities

as Tracking popular ad creatives and marketing channels for efficient and effective UA Comment & Opinion Jan 16th, 2019

Tracking popular ad creatives and marketing channels for efficient and effective UA

A peek under the hood of ZingFront’s SocialPeta tech

How Mediation is a perfect option for small games studios seeking ad monetisation revenue Comment & Opinion Jan 8th, 2019

How Mediation is a perfect option for small games studios seeking ad monetisation revenue

A look at what Chocolate Ad Mediation offers developers

AppsFlyer claims the app ad market will hit $64 billion by 2020 News Dec 24th, 2018

AppsFlyer claims the app ad market will hit $64 billion by 2020

Ads market is set to grow 34 per cent annually on average between 2017 and 2020

Developer survey shows in-game ads are an increasingly lucrative monetisation option News Dec 19th, 2018

Developer survey shows in-game ads are an increasingly lucrative monetisation option

The number of games making a majority of revenue through in-game adverts has increased 29 per cent

Tapjoy acquires ad mediation and app monetisation platform Tapdaq News Nov 20th, 2018

Tapjoy acquires ad mediation and app monetisation platform Tapdaq

Tapdaq by Tapjoy will team up with its new owner’s London office to work on its Maximum Impact Platform

Key stats a year after Google moved exclusively to Universal App Campaigns News Nov 8th, 2018

Key stats a year after Google moved exclusively to Universal App Campaigns

One billion video installs on UAC over the last 12 months

Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising Job News Nov 6th, 2018

Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising

Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets

as Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

IronSource launches new bug testing tool for playable ads News Oct 23rd, 2018

IronSource launches new bug testing tool for playable ads

Recommends solutions to fix potential issues

Unity Ads SDK 3.0 features personalised placements, AR and banner ads News Oct 22nd, 2018

Unity Ads SDK 3.0 features personalised placements, AR and banner ads

Personalised placements uses machine learning to decide between an ad or IAP promotion

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

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