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How to monetise your IAP-based game with ads Comment & Opinion Jun 24th, 2019

How to monetise your IAP-based game with ads

IronSource VP of global partnerships delivers the lowdown on in-game ads

as Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free News Jun 18th, 2019

Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free

, Google Play’s instant games are designed to be available instantly, without the need for a download

Jagex subscription sales up 22.9 per cent in 2018 News Jun 14th, 2019

Jagex subscription sales up 22.9 per cent in 2018

Offsets declines in microtransaction and advertising revenue

Redbox Mobile: Over 35s more likely to download apps via adverts News Jun 11th, 2019

Redbox Mobile: Over 35s more likely to download apps via adverts

55 per cent opted to install via paid advertisements

AppLovin wants to raise $1bn in 2020 IPO News Jun 7th, 2019

AppLovin wants to raise $1bn in 2020 IPO

Marketing platform and publisher has ambitious plans

3 Don’t let fraudsters dictate your user acquisition strategy Comment & Opinion Jun 7th, 2019

Don’t let fraudsters dictate your user acquisition strategy

Scalarr's Olga Bazarova on how to combat ad fraud

Stack open-sources ad software BidMachine mobile apps publishers News Jun 6th, 2019

Stack open-sources ad software BidMachine mobile apps publishers

Technology has been made an open source resource

WeQ: Investment in ad tech, development and publishing sets us apart from hyper-casual competition Interview Jun 4th, 2019

WeQ: Investment in ad tech, development and publishing sets us apart from hyper-casual competition

Ad tech company has acquired Booster Studios to develop and publish in-house and third-party hyper-casual games

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

Germany considering new minor protections laws against loot boxes and mobile monetisation News May 10th, 2019

Germany considering new minor protections laws against loot boxes and mobile monetisation

The state of Bavaria has proposed new guideline citing the “exploitation of the inexperience and credulity of adolescents”

Codeless instant app creator AppOnboard Studio now free for all News May 7th, 2019

Codeless instant app creator AppOnboard Studio now free for all

Enables creation of instant apps on Google Play

as Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO Job News May 3rd, 2019

Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO

“It is a time of unprecedented growth and opportunity for Pocketmath”

Zynga posts record mobile bookings of $341m in Q1 2019 thanks to Empires & Puzzles and Merge Dragons News May 2nd, 2019

Zynga posts record mobile bookings of $341m in Q1 2019 thanks to Empires & Puzzles and Merge Dragons

However losses increased significantly due to the outperformance of these titles, resulting in bigger earnouts for Small Giant Games and Gram Games

2 Devs lose out on thousands of dollars as Apple cracks down on offerwall ads News May 2nd, 2019

Devs lose out on thousands of dollars as Apple cracks down on offerwall ads

Developers on and off the record discuss impact

Appodeal is now a part of umbrella ad tech solution brand Stack News May 1st, 2019

Appodeal is now a part of umbrella ad tech solution brand Stack

Stack wants to help mobile publishers compete with an encroaching ad network industry

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