Advertising

Article Types

Admix raises $25 million to monetise the metaverse News Oct 26th, 2021

Admix raises $25 million to monetise the metaverse

Advertising tech is moving with the times

Adjust implements connected TV ad to mobile measurement feature to platform News Oct 19th, 2021

Adjust implements connected TV ad to mobile measurement feature to platform

Will provide cross-device insight into marketing campaigns

Anzu partners with Roblox creators, bringing in-game ads to platform News Oct 13th, 2021

Anzu partners with Roblox creators, bringing in-game ads to platform

Will provide an additional revenue stream for creators

81% of media buyers plan in-game ad spending increase over next 12 months News Oct 13th, 2021

81% of media buyers plan in-game ad spending increase over next 12 months

Results of Admix survey of 400

Mobile marketing is crucial for a successful app in the post-COVID-19 era Comment & Opinion Oct 11th, 2021

Mobile marketing is crucial for a successful app in the post-COVID-19 era

SocialPeta provides insight into global ad campaigns to help developers find their inspiration

How mobile games can monetise to their full potential with In-Play Interview Oct 7th, 2021

How mobile games can monetise to their full potential with In-Play

Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming

The Offer Wall brings new opportunities for publishers and advertisers Comment & Opinion Oct 7th, 2021

The Offer Wall brings new opportunities for publishers and advertisers

Create more seamless monetisation

What will you do when iOS and Android game CPMs eventually equalise? Comment & Opinion Oct 6th, 2021

What will you do when iOS and Android game CPMs eventually equalise?

Moloco's Henry Wang on planning for the future

PGC Digital: How to balance monetisation and increase retention News Sep 29th, 2021

PGC Digital: How to balance monetisation and increase retention

Facebook strategic partner managers talk boosting ad exposure

as PGC Digital: What makes a successful ad creative? News Sep 27th, 2021

PGC Digital: What makes a successful ad creative?

SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them

PGC Digital: What do players want today that they will want tomorrow? News Sep 27th, 2021

PGC Digital: What do players want today that they will want tomorrow?

Admix CEO Samuel Huber discusses a resilient player-centric business model

1 PGbiz Podcast #5 - The future of app monetisation with Facebook Comment & Opinion Sep 23rd, 2021

PGbiz Podcast #5 - The future of app monetisation with Facebook

Imran Khan from Facebook Audience Network joins the team

Pollen VC launches its dCPM calculator for better ad revenue transparency News Sep 22nd, 2021

Pollen VC launches its dCPM calculator for better ad revenue transparency

The value of future money demonstrated

AudioMob finds 75% of consumers prefer audio adverts in game News Sep 17th, 2021

AudioMob finds 75% of consumers prefer audio adverts in game

Suggest audio ads have a 1000% higher click-through rate

Azerion acquires French digital advertising company Sublime News Sep 7th, 2021

Azerion acquires French digital advertising company Sublime

Will integrate Sublime's "unobtrusive" ads

1 2 3 4 38