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Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

Fyber sees 94 per cent year-on-year growth in Q3 News Nov 26th, 2020

Fyber sees 94 per cent year-on-year growth in Q3

"We will continue to focus our efforts in this direction and expect further growth in the share of revenue from video advertising"

Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D News Nov 19th, 2020

Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D

"It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints"

PGC Digital: The importance of automated app ads with Facebook Gaming News Nov 9th, 2020

PGC Digital: The importance of automated app ads with Facebook Gaming

Facebook Gaming's Finbarr O'Mahony spoke about the benefits

Luna Labs launches starter and pro models for its Playable and Replay services News Nov 6th, 2020

Luna Labs launches starter and pro models for its Playable and Replay services

They cost $500 and $2,000 per month respectively

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices News Oct 29th, 2020

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices

“We’re passionate about this new ad format for its non-intrusive, user-friendly nature and ability to increase user retention"

Anzu partners with Virtuverse for non-intrusive in-game ads News Oct 27th, 2020

Anzu partners with Virtuverse for non-intrusive in-game ads

"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"

Master the Meta: Why Playrix’s misleading ads finally got banned News Oct 26th, 2020

Master the Meta: Why Playrix’s misleading ads finally got banned

This week, the MTM dissects the ASA's decision to ban Playrix ads

as Bidstack launches Approved Partner Network News Oct 26th, 2020

Bidstack launches Approved Partner Network

In partnership with GIMA Esports and Httpool

Admix partners with Fumb Games for player-friendly advertising News Oct 23rd, 2020

Admix partners with Fumb Games for player-friendly advertising

"Admix is full of passionate engineers that love playing games and building scalable platforms"

Facebook takes the top spot for mobile advertising News Oct 14th, 2020

Facebook takes the top spot for mobile advertising

It charges more than Google for games ads

ASA bans "misleading" Gardenscapes and Homescapes Facebook ads News Oct 13th, 2020

ASA bans "misleading" Gardenscapes and Homescapes Facebook ads

Only 0.03% of players reach the end content.

AFK Arena has a new ad campaign featuring Elijah Wood News Oct 8th, 2020

AFK Arena has a new ad campaign featuring Elijah Wood

"Here I am playing a version of myself that's stuck in a love triangle between a needy orc and a casual mobile RPG game"

Anzu expands its partnership with Axis Games News Oct 7th, 2020

Anzu expands its partnership with Axis Games

"Anzu's premium blended in-game ads represent a new chapter for the gaming and advertising industries"

Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads News Sep 24th, 2020

Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads

"We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base"

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