Advertising
Article Types
- All [35]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Data & Research [6]
- Special Report [7]
- Profile [7]

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

Unity partners with Roku to bring user acquisition campaigns to the big screen
Connected TV viewers can now download apps direct to their mobile from an ad placed by Unity

Ad networks down in 2023, with only four of the top 20 players showing an increase

Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

Meta owns all four of the top ad networks for mobile games in Q2 2023
Google Play hosted the most ad creatives, with Facebook leading the way

Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites

Meta may offer EU users an ad-dodging subscription service
The move would allow them to circumvent new EU policies regarding data collection practices

Gcommerce company Scuti partners with audio tech firm Consumable for audio ads
Brands will be able to advertise their products to users browsing the Scuti marketplace

In-app purchases are up on both iOS and Android
Tenjin’s latest report highlights a shift towards hybrid monetisation