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Playable Platform introduces self-optimizing ads News Jan 10th, 2020

Playable Platform introduces self-optimizing ads

“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”

Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io News Jan 7th, 2020

Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io

Two of the developer's games will be integrated with ads technology

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019 Data & Research Dec 23rd, 2019

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019

How in-game advertising shaped the free-to-play landscape over the last year

After making hundreds of playable ads, these are the key things we’ve learned Comment & Opinion Dec 19th, 2019

After making hundreds of playable ads, these are the key things we’ve learned

Mindworks' Creative Director Stella Zhu offers best practice tips for playables

Activision Blizzard unveils "King's Council" group to test mobile ads News Dec 18th, 2019

Activision Blizzard unveils "King's Council" group to test mobile ads

Specialist players sought out depending on their playtime and engagement factor

as IronSource's Sandra Schneider on using ads to improve retention and monetisation Interview Dec 12th, 2019

IronSource's Sandra Schneider on using ads to improve retention and monetisation

"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"

How to further optimize your mobile game's ad revenue Comment & Opinion Nov 20th, 2019

How to further optimize your mobile game's ad revenue

IronSource VP Nadav Ashkenazy's top tips

as What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers Feature Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

Erick Fang discusses

Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor Job News Oct 29th, 2019

Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor

In-game advertising growth

1 IronSource releases automated adtech LevelPlay so game devs can earn more with less work News Oct 23rd, 2019

IronSource releases automated adtech LevelPlay so game devs can earn more with less work

It’s time to flatten your waterfall

In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO Job News Oct 8th, 2019

In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO

Mike Cookson joins the company

Adtech outfit Bidstack launches in US Job News Oct 4th, 2019

Adtech outfit Bidstack launches in US

Adam Fisher is new head of sales

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million News Oct 3rd, 2019

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million

Cash will drive organic growth and M&A activity

Research: How playable ad optimization can double ad performance Comment & Opinion Sep 30th, 2019

Research: How playable ad optimization can double ad performance

Smart data from Playable Platform

App Annie acquires mobile analytics firm Libring alongside rebrand News Sep 26th, 2019

App Annie acquires mobile analytics firm Libring alongside rebrand

“The most successful companies find a way to capitalise on mobile”

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