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as Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal News Aug 16th, 2019

Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal

Hong Kong publisher may leverage ad tools through its existing partnerships with other firms

1 Counterpoint: Offerwalls still deliver enormous value in 2019 Comment & Opinion Aug 13th, 2019

Counterpoint: Offerwalls still deliver enormous value in 2019

As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers

Fyber launches new ad mediation platform FairBid News Aug 5th, 2019

Fyber launches new ad mediation platform FairBid

Marketing tech firm says it's in discussions with all major ad networks about gradually migrating from the waterfall to bidding

as Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

Rogue Games swoops for trio of marketing, UA and design hires Job News Jul 22nd, 2019

Rogue Games swoops for trio of marketing, UA and design hires

Publisher appoints new UA marketing manager, game designer and marketing art manager

Private equity firm Blackstone to acquire Vungle News Jul 17th, 2019

Private equity firm Blackstone to acquire Vungle

Deal reported to be worth $750 million-plus

as The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

IronSource launches cross-promotion solution for mobile ads News Jul 2nd, 2019

IronSource launches cross-promotion solution for mobile ads

“IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”

How to monetise your IAP-based game with ads Comment & Opinion Jun 24th, 2019

How to monetise your IAP-based game with ads

IronSource VP of global partnerships delivers the lowdown on in-game ads

as Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free News Jun 18th, 2019

Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free

, Google Play’s instant games are designed to be available instantly, without the need for a download

Jagex subscription sales up 22.9 per cent in 2018 News Jun 14th, 2019

Jagex subscription sales up 22.9 per cent in 2018

Offsets declines in microtransaction and advertising revenue

Redbox Mobile: Over 35s more likely to download apps via adverts News Jun 11th, 2019

Redbox Mobile: Over 35s more likely to download apps via adverts

55 per cent opted to install via paid advertisements

AppLovin wants to raise $1bn in 2020 IPO News Jun 7th, 2019

AppLovin wants to raise $1bn in 2020 IPO

Marketing platform and publisher has ambitious plans

3 Don’t let fraudsters dictate your user acquisition strategy Comment & Opinion Jun 7th, 2019

Don’t let fraudsters dictate your user acquisition strategy

Scalarr's Olga Bazarova on how to combat ad fraud

Stack open-sources ad software BidMachine mobile apps publishers News Jun 6th, 2019

Stack open-sources ad software BidMachine mobile apps publishers

Technology has been made an open source resource

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