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Anzu partners with mobile-first data marketplace Kochava Collective News Jan 26th, 2022

Anzu partners with mobile-first data marketplace Kochava Collective

Will offer precision targeting for advertisers to reach new audiences

Anzu: 66% of UK gamers would welcome more ads in games News Jan 25th, 2022

Anzu: 66% of UK gamers would welcome more ads in games

70% are positive or neutral towards in-game ads

Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential Interview Jan 25th, 2022

Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential

Gadsme's Simon Spaull presents a sneak-peak into his PG Connects talk on overcoming the misconceptions of in-game

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive News Jan 19th, 2022

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games News Jan 13th, 2022

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games

In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads

In-game ads expected to generate $14 billion by 2028 News Jan 6th, 2022

In-game ads expected to generate $14 billion by 2028

Key players include IronSource, EA, Anzu, and more

What does the future hold for mobile games advertising? Feature Dec 28th, 2021

What does the future hold for mobile games advertising?

Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.

Sayollo partners with Speechly for voice control support in GComm News Dec 22nd, 2021

Sayollo partners with Speechly for voice control support in GComm

Will integrate voice recognition and navigation features in GComm

Unity partners with Meta Audience Network for in-app bidding access News Dec 17th, 2021

Unity partners with Meta Audience Network for in-app bidding access

Available within Unity Ads via Unity Mediation

Azerion signs exclusive two-year partnership with Bidstack to bolster ad reach News Dec 17th, 2021

Azerion signs exclusive two-year partnership with Bidstack to bolster ad reach

Gains access to around 40 million users

Frameplay raises $8 million for seamless, non-disruptive ads News Dec 8th, 2021

Frameplay raises $8 million for seamless, non-disruptive ads

Backed by Hiro Capital and Razer

Hypercasual mobile monetisation in 2021 Feature Dec 8th, 2021

Hypercasual mobile monetisation in 2021

Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021

as Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific News Dec 1st, 2021

Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

Brings Adverty's in-game ad inventory locally to Asia Pacific

Sayollo launches direct-to-consumer in-game marketplace gComm News Dec 1st, 2021

Sayollo launches direct-to-consumer in-game marketplace gComm

Allows users to purchase products without leaving games

37 second video ads are most effective for hypercasual games News Nov 30th, 2021

37 second video ads are most effective for hypercasual games

So claims Liftoff Vungle

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