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PGC Helsinki Digital: 86% of UK adults dislike video ads in mobile games News Sep 15th, 2020

PGC Helsinki Digital: 86% of UK adults dislike video ads in mobile games

"Most innovations in ad tech are none intrusive"

Ad fraud platform Pubguard appoints Andy Curran as its new CEO Job News Sep 4th, 2020

Ad fraud platform Pubguard appoints Andy Curran as its new CEO

Alan Ngai will step into the role of COO

Facebook's angry yet radical reaction to Apple's IDFA changes News Aug 27th, 2020

Facebook's angry yet radical reaction to Apple's IDFA changes

IDFA tracking is out. Probabilistic modelling inbound

Anzu teams up with Veritas Entertainment for real-life brands ads News Aug 26th, 2020

Anzu teams up with Veritas Entertainment for real-life brands ads

"Anzu is always looking to push the limits of what was considered possible"

as Update: Apple finds no evidence that Mintegral's SDK is harming users News Aug 25th, 2020

Update: Apple finds no evidence that Mintegral's SDK is harming users

Mintegral strongly denies its SDK is responsible for ad fraud

as Three minutes with Nexon Interview Aug 18th, 2020

Three minutes with Nexon

Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution News Aug 17th, 2020

Gaming Spotlight: Why hybrid monetisation is a sustainable business solution

Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices

TikTok is returning money to advertisers ahead of its possible US ban News Aug 10th, 2020

TikTok is returning money to advertisers ahead of its possible US ban

It will honour ad campaigns it can still complete

Who will be the winners and losers in the post-IDFA app industry? Comment & Opinion Aug 6th, 2020

Who will be the winners and losers in the post-IDFA app industry?

Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA

Venatus teams up with Frameplay for in-game advertising News Aug 5th, 2020

Venatus teams up with Frameplay for in-game advertising

"We are delighted to be partnering with Frameplay to drive our in-game advertising offering"

Why are we bullish on contextual post-IDFA? Comment & Opinion Aug 4th, 2020

Why are we bullish on contextual post-IDFA?

Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming Interview Aug 4th, 2020

Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming

"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"

The evolution of the Tapjoy offerwall on iOS Comment & Opinion Aug 3rd, 2020

The evolution of the Tapjoy offerwall on iOS

How Tapjoy has changed its offerwall following Apple's policy changes

Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention Interview Jul 30th, 2020

Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention

"For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."

Catch up on our Death of the IDFA RoundTable discussion News Jul 29th, 2020

Catch up on our Death of the IDFA RoundTable discussion

Full video available now on YouTube

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