Advertising

Article Types

5 questions to inspire great ad creative for mobile games Comment & Opinion Apr 5th, 2021

5 questions to inspire great ad creative for mobile games

Get creative on your creative

Anzu welcomes Josh Schmiesing as new strategic advisor Job News Mar 24th, 2021

Anzu welcomes Josh Schmiesing as new strategic advisor

“I am thrilled to join such a dynamic team"

"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism" Interview Mar 23rd, 2021

"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"

Pollfish COO Andres Vourkos discusses his route into games

Moloco receives TAG Global Brand Safety Certification News Mar 11th, 2021

Moloco receives TAG Global Brand Safety Certification

"Meeting the requirements to be TAG certified is the latest demonstration of Moloco's dedication to brand safety"

Digital Turbine signs agreement to acquire AdColony News Mar 3rd, 2021

Digital Turbine signs agreement to acquire AdColony

The deal is worth between $350 million and $375 million

Mobile games ad revenue grew by 8% last year News Feb 25th, 2021

Mobile games ad revenue grew by 8% last year

First-day in-app purchases had an increase of more than 50%

Anzu partners with InMobi for programmatic brands advertising News Feb 24th, 2021

Anzu partners with InMobi for programmatic brands advertising

"The importance of mobile to the gaming industry cannot be overstated"

AdInMo partners with digital out of home network Lemma Technologies News Feb 17th, 2021

AdInMo partners with digital out of home network Lemma Technologies

"Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm"

Admix makes two additions to its global leadership team Job News Feb 16th, 2021

Admix makes two additions to its global leadership team

"Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready"

In-play ads dubbed 'most exciting format' for developers in 2021 News Feb 16th, 2021

In-play ads dubbed 'most exciting format' for developers in 2021

According to a report from Admix

Gadsme enters the in-game ads market News Feb 12th, 2021

Gadsme enters the in-game ads market

First company to enable CPC, CPA and CPI performance campaigns

PGC Digital: Preparing for Apple's ATT changes News Feb 9th, 2021

PGC Digital: Preparing for Apple's ATT changes

Hot topic was discussed at length during Monetiser track

PGC Digital: Utilising in-game advertising with Adverty News Feb 8th, 2021

PGC Digital: Utilising in-game advertising with Adverty

"Imagine your game itself and advertising through the whole gameplay while still focused on the user experience. Making money without interruption"

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads News Feb 8th, 2021

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads

"Being able to understand the user's entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation"

AdInMo partners with globle mobile ads firm InMobi News Jan 28th, 2021

AdInMo partners with globle mobile ads firm InMobi

"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"

1 2 3 4 36