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California Consumer Privacy Act shatters attributable mobile advertising rates News Jul 9th, 2020

California Consumer Privacy Act shatters attributable mobile advertising rates

Data from Consumer Acquisition

What Apple killing the IDFA means for mobile marketing Comment & Opinion Jul 3rd, 2020

What Apple killing the IDFA means for mobile marketing

An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA

Anzu teams up with League-M to bring its in-game ads platform to European brands News Jul 1st, 2020

Anzu teams up with League-M to bring its in-game ads platform to European brands

"Anzu is committed to introducing cutting-edge solutions to European advertisers"

as Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan News Jun 22nd, 2020

Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan

"The Japanese gaming market is bigger and more advanced than ever before"

Facebook Gaming adds fan subscriptions and live ads for its content creators News Jun 16th, 2020

Facebook Gaming adds fan subscriptions and live ads for its content creators

Creators need at least 250 weekly viewers

Audiomob on the art and opportunity of betas Comment & Opinion Jun 8th, 2020

Audiomob on the art and opportunity of betas

CEO Christian Facey explains

Five tips to feed Facebook's algorithms right Comment & Opinion Jun 5th, 2020

Five tips to feed Facebook's algorithms right

InnoGames' Sven Miketta gives you advice on feeding the beast

Advertisement platform AdInMo secures $500,000 in funding News May 20th, 2020

Advertisement platform AdInMo secures $500,000 in funding

Former DeltaDNA co-founder Chris Wright appointed as CTO

Performance advertisers, you were made for what's next Comment & Opinion May 19th, 2020

Performance advertisers, you were made for what's next

AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong

as AdTiming on why it's made its OpenMediation platform completely open source Interview Apr 20th, 2020

AdTiming on why it's made its OpenMediation platform completely open source

Chief product officer Yobo Zhang on what the platform can do for you

In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA Job News Apr 7th, 2020

In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA

Taylor joins from DOOH.com

PGC Digital: How Covid-19 is changing the mobile gaming advertising world News Apr 6th, 2020

PGC Digital: How Covid-19 is changing the mobile gaming advertising world

Bidalgo's Doron Wagner and Matthew Skurnick dig into the data

How Covid-19 is impacting the mobile advertising industry Comment & Opinion Apr 1st, 2020

How Covid-19 is impacting the mobile advertising industry

Moloco’s Ikkjin Ahnis shares some data

AppsFlyer: Google becomes number one for mobile app advertising News Mar 31st, 2020

AppsFlyer: Google becomes number one for mobile app advertising

Facebook dominates retargeting

Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities News Mar 30th, 2020

Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities

Free ad space for Make-A-Wish (UK), SpecialEffect, BuildAid and more

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