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2 Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant Job News Jul 12th, 2018

Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant

The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Social casino dev KamaGames signs exclusive Unity Ads partnership News Jul 2nd, 2018

Social casino dev KamaGames signs exclusive Unity Ads partnership

Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games Comment & Opinion Jun 14th, 2018

How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games

Powering the renewed rise of casual gaming

How Game Insight’s CEO defied industry convention and won Interview Jun 13th, 2018

How Game Insight’s CEO defied industry convention and won

HyprMX's Dan Laughlin interviews Game Insight's Anatoly Ropotov

Ad tech start-up WeQ wants to power burst campaigns for apps with Boost News Jun 12th, 2018

Ad tech start-up WeQ wants to power burst campaigns for apps with Boost

Tool supports campaign management and optimisation

Apple has eyes on new mobile ad network News Jun 5th, 2018

Apple has eyes on new mobile ad network

Looks to partner with Snapchat, Pinterest and others

Fyber endures challenging first quarter as revenues drop to $34 million News May 30th, 2018

Fyber endures challenging first quarter as revenues drop to $34 million

Revenue fell 41% while profits also came in at a loss

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

"Lack of oversight" to blame for Overwatch art in Paladins Strike ad News May 22nd, 2018

"Lack of oversight" to blame for Overwatch art in Paladins Strike ad

Hi-Rez art director was swift to assure that the matter was being looked into

Is ad revenue a good revenue generator for indies in 2018? Mobile Mavens May 16th, 2018

Is ad revenue a good revenue generator for indies in 2018?

Our Indie Mavens weigh in

Bidalgo launches support for playable ads on Facebook News May 10th, 2018

Bidalgo launches support for playable ads on Facebook

San Francisco-based company also offering free ad production for its fully managed clients

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google News May 4th, 2018

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google

New service offers design, development and quality assurance for playable ads

1 In-app purchases come to Facebook Instant Games News May 1st, 2018

In-app purchases come to Facebook Instant Games

But monetisation through Google Play will smaller less returns for developers

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