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as What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers Feature Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

Erick Fang discusses

Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor Job News Oct 29th, 2019

Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor

In-game advertising growth

1 IronSource releases automated adtech LevelPlay so game devs can earn more with less work News Oct 23rd, 2019

IronSource releases automated adtech LevelPlay so game devs can earn more with less work

It’s time to flatten your waterfall

In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO Job News Oct 8th, 2019

In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO

Mike Cookson joins the company

Adtech outfit Bidstack launches in US Job News Oct 4th, 2019

Adtech outfit Bidstack launches in US

Adam Fisher is new head of sales

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million News Oct 3rd, 2019

CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million

Cash will drive organic growth and M&A activity

Research: How playable ad optimization can double ad performance Comment & Opinion Sep 30th, 2019

Research: How playable ad optimization can double ad performance

Smart data from Playable Platform

App Annie acquires mobile analytics firm Libring alongside rebrand News Sep 26th, 2019

App Annie acquires mobile analytics firm Libring alongside rebrand

“The most successful companies find a way to capitalise on mobile”

1 Discover the optimal ad unit combination Comment & Opinion Sep 5th, 2019

Discover the optimal ad unit combination

IronSource VP of global partnerships Nadav Ashkenazy outlines some best practices that can be followed to create the optimal ad unit combination for your game

as Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal News Aug 16th, 2019

Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal

Hong Kong publisher may leverage ad tools through its existing partnerships with other firms

1 Counterpoint: Offerwalls still deliver enormous value in 2019 Comment & Opinion Aug 13th, 2019

Counterpoint: Offerwalls still deliver enormous value in 2019

As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers

Fyber launches new ad mediation platform FairBid News Aug 5th, 2019

Fyber launches new ad mediation platform FairBid

Marketing tech firm says it's in discussions with all major ad networks about gradually migrating from the waterfall to bidding

as Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

Rogue Games swoops for trio of marketing, UA and design hires Job News Jul 22nd, 2019

Rogue Games swoops for trio of marketing, UA and design hires

Publisher appoints new UA marketing manager, game designer and marketing art manager

Private equity firm Blackstone to acquire Vungle News Jul 17th, 2019

Private equity firm Blackstone to acquire Vungle

Deal reported to be worth $750 million-plus

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