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In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA Job News Apr 7th, 2020

In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA

Taylor joins from DOOH.com

PGC Digital: How Covid-19 is changing the mobile gaming advertising world News Apr 6th, 2020

PGC Digital: How Covid-19 is changing the mobile gaming advertising world

Bidalgo's Doron Wagner and Matthew Skurnick dig into the data

How Covid-19 is impacting the mobile advertising industry Comment & Opinion Apr 1st, 2020

How Covid-19 is impacting the mobile advertising industry

Moloco’s Ikkjin Ahnis shares some data

AppsFlyer: Google becomes number one for mobile app advertising News Mar 31st, 2020

AppsFlyer: Google becomes number one for mobile app advertising

Facebook dominates retargeting

Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities News Mar 30th, 2020

Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities

Free ad space for Make-A-Wish (UK), SpecialEffect, BuildAid and more

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 News Mar 23rd, 2020

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

More than double the current number

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation News Mar 5th, 2020

Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation

"This is such an exciting time to be working in the gaming space"

Adjust launches new feature to simplify mobile advertisement News Feb 18th, 2020

Adjust launches new feature to simplify mobile advertisement

The control centre is part of the Adjust Automate suite

Mobile gamers are a key target market for consumer brands News Feb 13th, 2020

Mobile gamers are a key target market for consumer brands

Results from Tapjoy's latest annual report

Former PlayStation boss Andrew House joins in-game ads firm Bidstack's advisory board News Feb 12th, 2020

Former PlayStation boss Andrew House joins in-game ads firm Bidstack's advisory board

A "pinch yourself moment" for CEO James Draper

as Tenjin is releasing a new set of automation APIs and making it free Comment & Opinion Feb 7th, 2020

Tenjin is releasing a new set of automation APIs and making it free

Campaign Management and Reporting APIs free for all

Playable Platform introduces self-optimizing ads News Jan 10th, 2020

Playable Platform introduces self-optimizing ads

“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”

Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io News Jan 7th, 2020

Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io

Two of the developer's games will be integrated with ads technology

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019 Data & Research Dec 23rd, 2019

94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019

How in-game advertising shaped the free-to-play landscape over the last year

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