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Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue News Feb 2nd, 2023

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre

Minigames and visual effects drive casual and simulation game marketing News Feb 2nd, 2023

Minigames and visual effects drive casual and simulation game marketing

New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs

RPGs saw a 4.76% increase in downloads last year News Feb 2nd, 2023

RPGs saw a 4.76% increase in downloads last year

Downloads were up, however revenue for the genre fell 13.06 percent

Casual games drew almost 28% of all game advertisers last year News Feb 2nd, 2023

Casual games drew almost 28% of all game advertisers last year

A new report by SocialPeta delves into the state of mobile marketing in 2022

AdLiven announces AI image Generation Tool to for playable ads News Feb 1st, 2023

AdLiven announces AI image Generation Tool to for playable ads

The first-of-its-kind tool uses a neural network to identify specific variables linked to playable ads

Revealed: The key metrics for an effective ad creative News Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad

Company Spotlight: adjoe Profile Jan 31st, 2023

Company Spotlight: adjoe

Meet adjoe, the Hamburg-based advertising tech and monetisation specialist

Bidstack launches dedicated Sports Division and partnership with SimWin Sports News Jan 25th, 2023

Bidstack launches dedicated Sports Division and partnership with SimWin Sports

Bidstack's new sports division allows the management of virtual advertising on a whole new level

Zynga's ad monetisation platform Chartboost announces Chartboost Mediation News Jan 19th, 2023

Zynga's ad monetisation platform Chartboost announces Chartboost Mediation

Chartboost Mediation provides game makers with an easy-to-use solution for increasing revenue

Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation Profile Jan 17th, 2023

Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation

Pocket Gamer Connects hits London on the 23 and 24 January 2023. Meet some of the leading industry names that will be live on stage

Mobile game subscription start-up Multiscription announces $1.6m funding round News Jan 10th, 2023

Mobile game subscription start-up Multiscription announces $1.6m funding round

Multiscription seeks to offer developers a way to incorporate subscription services into their games

Ogury appoints new CEO Geoffroy Martin News Jan 10th, 2023

Ogury appoints new CEO Geoffroy Martin

Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023

Royal Match aims at 186 million fresh impressions via its first TV commercial News Jan 9th, 2023

Royal Match aims at 186 million fresh impressions via its first TV commercial

Developer Dream Games is hoping for two billion exposures

Will UA creatives kill in-game monetisation and revenue? Special Report Dec 23rd, 2022

Will UA creatives kill in-game monetisation and revenue?

It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance

ASA issues new guidance on mobile gaming advertising News Dec 14th, 2022

ASA issues new guidance on mobile gaming advertising

The guidance aims to address common concerns about the state of app advertising

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