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Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

News Dec 7th, 2023

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information

Unity partners with Roku to bring user acquisition campaigns to the big screen

News Nov 20th, 2023

Unity partners with Roku to bring user acquisition campaigns to the big screen

Connected TV viewers can now download apps direct to their mobile from an ad placed by Unity

News Nov 16th, 2023

Replai’s New AI Service Offers Marketers a Revolution in Ad Creation

Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself

Ad networks down in 2023, with only four of the top 20 players showing an increase

News Nov 16th, 2023

Ad networks down in 2023, with only four of the top 20 players showing an increase

Apple Search Ads and Google lead on respective platforms, with only Meta ads making the top five on each

News Oct 31st, 2023

Facebook and Instagram to introduce ad-free subscriptions in EU

Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

Unity's Runtime Fee debacle caused 15% of its US advertisers to jump ship

News Oct 27th, 2023

Unity's Runtime Fee debacle caused 15% of its US advertisers to jump ship

The introduction of the proposed fee triggered a sharp downturn in advertisers, but revisions and departures appear to have fixed the problem

Week in Views - What caught our eyes in the last seven days

Week that was Sep 29th, 2023

Week in Views - What caught our eyes in the last seven days

The Pocketgamer.biz team take their pick of this weeks big news, including console games going mobile, Final Fantasy villains, making games accessible and intrinsic advertising

Meta owns all four of the top ad networks for mobile games in Q2 2023

News Sep 28th, 2023

Meta owns all four of the top ad networks for mobile games in Q2 2023

Google Play hosted the most ad creatives, with Facebook leading the way

Why In-App, not MFA, is the advertising solution made for advertisers

Comment & Opinion Sep 13th, 2023

Why In-App, not MFA, is the advertising solution made for advertisers

Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites

News Sep 4th, 2023

Meta may offer EU users an ad-dodging subscription service

The move would allow them to circumvent new EU policies regarding data collection practices

Mobile gaming set to reach $108 billion in consumer spend in 2023

News Aug 30th, 2023

Mobile gaming set to reach $108 billion in consumer spend in 2023

The platform continues to be the industry’s top performer

Gcommerce company Scuti partners with audio tech firm Consumable for audio ads

News Aug 17th, 2023

Gcommerce company Scuti partners with audio tech firm Consumable for audio ads

Brands will be able to advertise their products to users browsing the Scuti marketplace

In-app purchases are up on both iOS and Android

News Aug 10th, 2023

In-app purchases are up on both iOS and Android

Tenjin’s latest report highlights a shift towards hybrid monetisation

How can the mobile games industry attract more brands?

Comment & Opinion Aug 7th, 2023

How can the mobile games industry attract more brands?

Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them

Week in Views - What caught our eyes in the last seven days

Week that was Jul 28th, 2023

Week in Views - What caught our eyes in the last seven days

The Pocketgamer.biz team take their pick of this weeks big news including game ad revenue, some best practices for monetising and the moment that one of gaming's giants went mobile first

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