Ad Tech

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Mintegral’s ad serving strategy and click analysis explained Feature Sep 7th, 2020

Mintegral’s ad serving strategy and click analysis explained

Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects

Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud News Mar 19th, 2020

Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud

The initiative has 30 members

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO News Apr 10th, 2019

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO

Big year ahead for the ad tech firm

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team Job News Aug 8th, 2018

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team

Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations

Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts News Feb 22nd, 2018

Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts

Also launches new product FairBid

4 as Quality, reputation, innovation: Why you should consider ZPLAY as the publisher of your next game News Jun 28th, 2016

Quality, reputation, innovation: Why you should consider ZPLAY as the publisher of your next game

Randy Barenscott on a fast-growing partner

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings News Apr 25th, 2016

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings

Tracking it

mNectar hooks up with A Thinking Ape to test rewarded playable video ads News Apr 21st, 2016

mNectar hooks up with A Thinking Ape to test rewarded playable video ads

Ad and play

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players News Mar 11th, 2016

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players

A new marketing technology platform arises

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017 News Mar 3rd, 2016

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017

Spending spree

as Yeahmobi lists on NEEQ stock market News Mar 2nd, 2016

Yeahmobi lists on NEEQ stock market

Merges, resets and lists using 430270 code

Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev Job News Feb 25th, 2016

Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev

Sue to handle HyprMediate strategy

Does this SDK make my game fitter or fatter? Comment & Opinion Feb 23rd, 2016

Does this SDK make my game fitter or fatter?

Dan Laughlin on in-game health

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ News Feb 18th, 2016

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ

Aggregating the aggregators

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