Ad Tech

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ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users News Mar 20th, 2023

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users

The 2021 startup has accrued 5,000 devs so far

Company Spotlight: adjoe Profile Jan 31st, 2023

Company Spotlight: adjoe

Meet adjoe, the Hamburg-based advertising tech and monetisation specialist

Anzu partners with Smart to reach new audiences News Feb 2nd, 2022

Anzu partners with Smart to reach new audiences

Successfully utilising banners and videos

ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work Interview Dec 24th, 2021

ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work

ICO Partners' CEO on 2021's challengers and opportunity

Mintegral’s ad serving strategy and click analysis explained Feature Sep 7th, 2020

Mintegral’s ad serving strategy and click analysis explained

Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects

Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud News Mar 19th, 2020

Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud

The initiative has 30 members

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO News Apr 10th, 2019

IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO

Big year ahead for the ad tech firm

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team Job News Aug 8th, 2018

Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team

Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations

Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts News Feb 22nd, 2018

Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts

Also launches new product FairBid

as Quality, reputation, innovation: Why you should consider ZPLAY as the publisher of your next game News Jun 28th, 2016

Quality, reputation, innovation: Why you should consider ZPLAY as the publisher of your next game

Randy Barenscott on a fast-growing partner

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings News Apr 25th, 2016

The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings

Tracking it

mNectar hooks up with A Thinking Ape to test rewarded playable video ads News Apr 21st, 2016

mNectar hooks up with A Thinking Ape to test rewarded playable video ads

Ad and play

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players News Mar 11th, 2016

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players

A new marketing technology platform arises

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017 News Mar 3rd, 2016

RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017

Spending spree

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