Fraud

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Adjust becomes Unity's first mobile measurement partner News Jan 6th, 2020

Adjust becomes Unity's first mobile measurement partner

Easy access to the Adjust SDK in Unity

Adjust prevents 200 million fraudulent app installs News Dec 5th, 2019

Adjust prevents 200 million fraudulent app installs

Saving clients up to $450 million

3 Don’t let fraudsters dictate your user acquisition strategy Comment & Opinion Jun 7th, 2019

Don’t let fraudsters dictate your user acquisition strategy

Scalarr's Olga Bazarova on how to combat ad fraud

Mobile gaming apps are the biggest victim of fraudulent app installs Comment & Opinion Sep 17th, 2018

Mobile gaming apps are the biggest victim of fraudulent app installs

Analysis of the impact of app install fraud

Mobile app fraud reached up to $800 million in Q1 2018 News Apr 4th, 2018

Mobile app fraud reached up to $800 million in Q1 2018

New AppsFlyer report claims $103 million of games earnings exposed during quarter

1 The one thing that moves user acquisition the wrong way Comment & Opinion Dec 15th, 2017

The one thing that moves user acquisition the wrong way

Scalarr's Inna Ushakova delves into the complex issue of fraud

Average fraud rate across all mobile ad networks is 15% News May 8th, 2017

Average fraud rate across all mobile ad networks is 15%

Eight networks are said to be filled with 100% fraudulent clicks

Fighting fraud in mobile game user acquisition Comment & Opinion Mar 22nd, 2017

Fighting fraud in mobile game user acquisition

KamaGames on how not to fall victim to fraud

Californian man embezzles $5 million from employer, spends $1 million in Game of War News Dec 12th, 2016

Californian man embezzles $5 million from employer, spends $1 million in Game of War

Facing 20 years in jail for his trouble

Apps marketers will lose up to $100 million from fraud in 2016 News Sep 22nd, 2016

Apps marketers will lose up to $100 million from fraud in 2016

AppsFlyer introduces DeviceRank to combat it

as As the Chinese mobile game market matures fast, "abnormal" ad clicks become a problem Data & Research May 3rd, 2016

As the Chinese mobile game market matures fast, "abnormal" ad clicks become a problem

So reckon Newzoo and TalkingData

1 5 ways in which mobile game monetization will change in 2016 Comment & Opinion Dec 16th, 2015

5 ways in which mobile game monetization will change in 2016

William Grosso consults his crystal ball

How to fight fraud and save up to 30% of your mobile advertising spend Comment & Opinion Oct 13th, 2015

How to fight fraud and save up to 30% of your mobile advertising spend

Addict Mobile's Christophe Mosa explains

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