Machine Learning

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Speaker Spotlight: Moloco's Brendan O'Connor on the value of holistic marketing Interview Jul 18th, 2023

Speaker Spotlight: Moloco's Brendan O'Connor on the value of holistic marketing

We sat down with Moloco's Brendan O'Connor to talk about common mistakes in the games sector and holistic marketing

Anything World partners with Unreal Engine to expand animation and 3D modelling News Mar 10th, 2023

Anything World partners with Unreal Engine to expand animation and 3D modelling

The new deal follows partnerships with Ubisoft and Coheed and Cambria

Making mobile game ads using AI. It’s possible, but is it useful? Feature Dec 12th, 2022

Making mobile game ads using AI. It’s possible, but is it useful?

Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift News Oct 13th, 2020

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

Taking a probabilistic approach

PGC Digital: So Real Digital Twins head Kelly Vero on the benefits of machine learning with game art News Jun 9th, 2020

PGC Digital: So Real Digital Twins head Kelly Vero on the benefits of machine learning with game art

"We're creating a solution for a problem for something everyone has or will have"

How N3twork improved its UA performance by 25% Interview Feb 5th, 2020

How N3twork improved its UA performance by 25%

Automation does the heavy-lifting

Rovio to utilise machine learning to create individualised games by 2022 News Nov 8th, 2019

Rovio to utilise machine learning to create individualised games by 2022

Extending current use for live ops

GameTune research shows that the length of game tutorial helped Futureplay find the best performance News Sep 25th, 2019

GameTune research shows that the length of game tutorial helped Futureplay find the best performance

"Big numbers are not always the best results"

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads News Mar 14th, 2019

Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads

Solution designed to help optimise user acquisition campaigns

as Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women Interview Mar 8th, 2019

Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women

Profiling a few of the industry's stars to celebrate International Women's Day

Ubisoft after developers to participate in its third Station F incubator program News Oct 16th, 2018

Ubisoft after developers to participate in its third Station F incubator program

AI and Blockchain startups encouraged to take part in the six-month program in Paris

Mobile gaming apps are the biggest victim of fraudulent app installs Comment & Opinion Sep 17th, 2018

Mobile gaming apps are the biggest victim of fraudulent app installs

Analysis of the impact of app install fraud

4 ways games companies can leverage machine learning Comment & Opinion Sep 5th, 2018

4 ways games companies can leverage machine learning

How games makers could be more effectively leveraging the petabytes of big data they’re accruing

Candy Crush dev King moves core data infrastructure and AI platform to Google Cloud News Aug 31st, 2018

Candy Crush dev King moves core data infrastructure and AI platform to Google Cloud

Partnership could also see collaboration on machine learning efforts

Interactive fiction specialist Dr Emily Short joins the Spirit AI board Job News Aug 9th, 2018

Interactive fiction specialist Dr Emily Short joins the Spirit AI board

Two-year Character Engine product manager takes on the role of executive director at Spirit

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