IDFA

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Hypercasual's not dead… But it is slowing down

Data & Research Apr 18th, 2023

Hypercasual's not dead… But it is slowing down

So what happens next when hypercasual is down but competitive play is up?

Ogury appoints new CEO Geoffroy Martin

News Jan 10th, 2023

Ogury appoints new CEO Geoffroy Martin

Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023

2022: The Games Market In Numbers

Special Report Dec 31st, 2022

2022: The Games Market In Numbers

Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year

New tech aims to boost user acquisition in a post-IDFA world

News Dec 5th, 2022

New tech aims to boost user acquisition in a post-IDFA world

With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them

The end of the IDFA: Then and Now

Comment & Opinion Dec 1st, 2022

The end of the IDFA: Then and Now

LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space

How the right IP can turn a kids' game into a global chart-topper

News Nov 11th, 2022

How the right IP can turn a kids' game into a global chart-topper

Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

News Nov 1st, 2022

LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world

Working with a specialised DSP is more important than ever for companies looking to scale

Apple hires new Head of Ad Platform Partnerships

News Sep 22nd, 2022

Apple hires new Head of Ad Platform Partnerships

Is Apple making moves to manage its own advertising?

Drake Star: 2022 games industry deals on track to exceed $150 billion

Interview Jul 19th, 2022

Drake Star: 2022 games industry deals on track to exceed $150 billion

Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector

Next-best-action: 3 best practice tips to level up your portfolio strategy

Comment & Opinion Jun 29th, 2022

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

Hot Five Jun 20th, 2022

Hot Five: Diablo Immortal makes over $24 million in first two weeks, a third of gaming app businesses expect to close, and Beatstar's exclusive over Spotify

The hottest news articles on PG.biz

Almost a third of gaming app businesses may close due to new regulations, says Bango

News Jun 15th, 2022

Almost a third of gaming app businesses may close due to new regulations, says Bango

Around 31% of games dev respondants believe their businesses will cease to exist when new ad regulations and privacy changes come into effect

The new wilderness of mobile game monetisation

Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Tenjin: 39% of mobile devs have lost money due to IDFA changes

News Mar 31st, 2022

Tenjin: 39% of mobile devs have lost money due to IDFA changes

Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020

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