IDFA

Article Types

Developers to rely more on IP-based games post-IDFA News Apr 7th, 2021

Developers to rely more on IP-based games post-IDFA

Disney owns three of the top five IPs in the US

Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA News Mar 31st, 2021

Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA

Join our mini summit in April dedicated to looking beyond the IDFA and how it affects the games industry - sign up now!

Mobile was the top-earning games platform in 2020 News Mar 15th, 2021

Mobile was the top-earning games platform in 2020

The games industry is expected to have revenues of $189.3 billion this year

Mobile firms band together to form the Post-IDFA Alliance News Feb 18th, 2021

Mobile firms band together to form the Post-IDFA Alliance

To offer support following Apple's IDFA changes

Can opt-ins save niche targeting? Feature Feb 3rd, 2021

Can opt-ins save niche targeting?

App marketers will once again have to take a step back and re-evaluate their practices

2021: Mobile gaming’s year of reckoning? Comment & Opinion Jan 6th, 2021

2021: Mobile gaming’s year of reckoning?

Was 2020 extraordinary or the new ordinary?

Case study: How in-play ads are helping publishers navigate a post-IDFA era Comment & Opinion Dec 8th, 2020

Case study: How in-play ads are helping publishers navigate a post-IDFA era

Admix CEO Samuel Huber on the shake-up that in-game ads are about to see

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen News Nov 12th, 2020

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen

Apple looks to introduce further privacy rules in early 2021

2 PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon News Nov 11th, 2020

PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon

Apple is set to introduce new privacy measures in iOS 14

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift News Oct 13th, 2020

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

Taking a probabilistic approach

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms News Sep 25th, 2020

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms

"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"

Master the Meta: Everything you need to know about the upcoming IDFA changes Comment & Opinion Sep 14th, 2020

Master the Meta: Everything you need to know about the upcoming IDFA changes

A mini deep dive from the Master the Meta team

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future News Sep 14th, 2020

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future

Learning lessons from the past to deal with the future

Apple delays privacy policy changes to next year News Sep 4th, 2020

Apple delays privacy policy changes to next year

We want to give developers the time they need to make the necessary changes"

GameRefinery reveals a new way to optimise UA without tracking users News Sep 2nd, 2020

GameRefinery reveals a new way to optimise UA without tracking users

Data Enrichment categorises games and matches with potential fans

1 2