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The new wilderness of mobile game monetisation Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Tenjin: 39% of mobile devs have lost money due to IDFA changes News Mar 31st, 2022

Tenjin: 39% of mobile devs have lost money due to IDFA changes

Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020

Why hypercasual gaming app marketers need their own playbook Comment & Opinion Feb 18th, 2022

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs Interview Feb 9th, 2022

Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs

Excitement about hybrid genres, including FPS and survival.

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising Interview Feb 8th, 2022

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising

Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?

Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA Interview Feb 2nd, 2022

Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA

Meet the mobile gaming marketing experts at Pocket Gamer Connects London, February 14-15

Mobile Mavens: expert predictions for the future of the mobile games industry Mobile Mavens Jan 21st, 2022

Mobile Mavens: expert predictions for the future of the mobile games industry

Web3, more acquisitions, and new working models

Apple’s privacy changes level the playing field for hypercasual games Comment & Opinion Jan 6th, 2022

Apple’s privacy changes level the playing field for hypercasual games

Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.

Apple's UA changes have forced innovation, says Gismart's Lana Meisak Interview Jan 3rd, 2022

Apple's UA changes have forced innovation, says Gismart's Lana Meisak

Gismart's VP Bizdev on challenges and opportunities

GameBake's Michael Hudson on the rise of social instant gaming Interview Dec 29th, 2021

GameBake's Michael Hudson on the rise of social instant gaming

GameBake's CEO discusses 2021 challenges and opportunities

Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity Interview Dec 28th, 2021

Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity

Tenjin's CEO on 2021's challenges and opportunity

PocketGamer.biz’s predictions for 2022 mobile gaming Feature Dec 27th, 2021

PocketGamer.biz’s predictions for 2022 mobile gaming

NFTs, the metaverse, and hybrid monetisation

Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP Interview Dec 27th, 2021

Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP

Gameloft's ASO specialist on 2021's challenges and opportunity

ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work Interview Dec 24th, 2021

ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work

ICO Partners' CEO on 2021's challengers and opportunity

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