IDFA

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2021: Mobile gaming’s year of reckoning? Comment & Opinion Jan 6th, 2021

2021: Mobile gaming’s year of reckoning?

Was 2020 extraordinary or the new ordinary?

Case study: How in-play ads are helping publishers navigate a post-IDFA era Comment & Opinion Dec 8th, 2020

Case study: How in-play ads are helping publishers navigate a post-IDFA era

Admix CEO Samuel Huber on the shake-up that in-game ads are about to see

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen News Nov 12th, 2020

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen

Apple looks to introduce further privacy rules in early 2021

2 PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon News Nov 11th, 2020

PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon

Apple is set to introduce new privacy measures in iOS 14

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift News Oct 13th, 2020

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

Taking a probabilistic approach

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms News Sep 25th, 2020

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms

"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"

Master the Meta: Everything you need to know about the upcoming IDFA changes Comment & Opinion Sep 14th, 2020

Master the Meta: Everything you need to know about the upcoming IDFA changes

A mini deep dive from the Master the Meta team

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future News Sep 14th, 2020

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future

Learning lessons from the past to deal with the future

Apple delays privacy policy changes to next year News Sep 4th, 2020

Apple delays privacy policy changes to next year

We want to give developers the time they need to make the necessary changes"

GameRefinery reveals a new way to optimise UA without tracking users News Sep 2nd, 2020

GameRefinery reveals a new way to optimise UA without tracking users

Data Enrichment categorises games and matches with potential fans

Facebook's angry yet radical reaction to Apple's IDFA changes News Aug 27th, 2020

Facebook's angry yet radical reaction to Apple's IDFA changes

IDFA tracking is out. Probabilistic modelling inbound

Zynga on the post-IDFA value of hypercasual mobile games Interview Aug 26th, 2020

Zynga on the post-IDFA value of hypercasual mobile games

President of publishing Bernard Kim on market dynamics

Maybe IDFA opt-out rates won't be a disaster after all? News Aug 19th, 2020

Maybe IDFA opt-out rates won't be a disaster after all?

But the data from Adikteev is really strange

Who will be the winners and losers in the post-IDFA app industry? Comment & Opinion Aug 6th, 2020

Who will be the winners and losers in the post-IDFA app industry?

Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA

Why are we bullish on contextual post-IDFA? Comment & Opinion Aug 4th, 2020

Why are we bullish on contextual post-IDFA?

Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies

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