IDFA

Article Types

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift News Oct 13th, 2020

Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift

Taking a probabilistic approach

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms News Sep 25th, 2020

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms

"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"

Master the Meta: Everything you need to know about the upcoming IDFA changes Comment & Opinion Sep 14th, 2020

Master the Meta: Everything you need to know about the upcoming IDFA changes

A mini deep dive from the Master the Meta team

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future News Sep 14th, 2020

PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future

Learning lessons from the past to deal with the future

Apple delays privacy policy changes to next year News Sep 4th, 2020

Apple delays privacy policy changes to next year

We want to give developers the time they need to make the necessary changes"

GameRefinery reveals a new way to optimise UA without tracking users News Sep 2nd, 2020

GameRefinery reveals a new way to optimise UA without tracking users

Data Enrichment categorises games and matches with potential fans

Facebook's angry yet radical reaction to Apple's IDFA changes News Aug 27th, 2020

Facebook's angry yet radical reaction to Apple's IDFA changes

IDFA tracking is out. Probabilistic modelling inbound

Zynga on the post-IDFA value of hypercasual mobile games Interview Aug 26th, 2020

Zynga on the post-IDFA value of hypercasual mobile games

President of publishing Bernard Kim on market dynamics

Maybe IDFA opt-out rates won't be a disaster after all? News Aug 19th, 2020

Maybe IDFA opt-out rates won't be a disaster after all?

But the data from Adikteev is really strange

Who will be the winners and losers in the post-IDFA app industry? Comment & Opinion Aug 6th, 2020

Who will be the winners and losers in the post-IDFA app industry?

Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA

Why are we bullish on contextual post-IDFA? Comment & Opinion Aug 4th, 2020

Why are we bullish on contextual post-IDFA?

Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies

Catch up on our Death of the IDFA RoundTable discussion News Jul 29th, 2020

Catch up on our Death of the IDFA RoundTable discussion

Full video available now on YouTube

Join us on July 28th for the next PocketGamer.biz RoundTable session News Jul 27th, 2020

Join us on July 28th for the next PocketGamer.biz RoundTable session

Discussing the death of the IDFA

Impacts of iOS 14 IDFA changes on app monetization Comment & Opinion Jul 22nd, 2020

Impacts of iOS 14 IDFA changes on app monetization

TapResearch dude Brian Larson digs into the changes that are coming

California Consumer Privacy Act shatters attributable mobile advertising rates News Jul 9th, 2020

California Consumer Privacy Act shatters attributable mobile advertising rates

Data from Consumer Acquisition

1 2