IDFA

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Zynga Q2 revenue up 59% to $720 million News Aug 9th, 2021

Zynga Q2 revenue up 59% to $720 million

Net income equalled to $28 million

Zynga acquires adtech outfit Chartboost for $250 million in cash News May 6th, 2021

Zynga acquires adtech outfit Chartboost for $250 million in cash

Vertical consolidation happening

Apple rolling out iOS 14.5 on 30 April News Apr 21st, 2021

Apple rolling out iOS 14.5 on 30 April

Bringing IDFA changes with it

iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications? News Apr 20th, 2021

iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?

Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA

Breaking the User Acquisition Glass Ceiling Feature Apr 15th, 2021

Breaking the User Acquisition Glass Ceiling

Oscar Clark on best practice for building audience

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA News Apr 13th, 2021

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA

Attribution throughout the chain with privacy

2 IDFA revenue losses causing you stress? Context and audio are the answer Comment & Opinion Apr 12th, 2021

IDFA revenue losses causing you stress? Context and audio are the answer

AudioMob CEO Christian Facey explains

Developers to rely more on IP-based games post-IDFA News Apr 7th, 2021

Developers to rely more on IP-based games post-IDFA

Disney owns three of the top five IPs in the US

Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA News Mar 31st, 2021

Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA

Join our mini summit in April dedicated to looking beyond the IDFA and how it affects the games industry - sign up now!

Mobile was the top-earning games platform in 2020 News Mar 15th, 2021

Mobile was the top-earning games platform in 2020

The games industry is expected to have revenues of $189.3 billion this year

Mobile firms band together to form the Post-IDFA Alliance News Feb 18th, 2021

Mobile firms band together to form the Post-IDFA Alliance

To offer support following Apple's IDFA changes

Can opt-ins save niche targeting? Feature Feb 3rd, 2021

Can opt-ins save niche targeting?

App marketers will once again have to take a step back and re-evaluate their practices

2021: Mobile gaming’s year of reckoning? Comment & Opinion Jan 6th, 2021

2021: Mobile gaming’s year of reckoning?

Was 2020 extraordinary or the new ordinary?

Case study: How in-play ads are helping publishers navigate a post-IDFA era Comment & Opinion Dec 8th, 2020

Case study: How in-play ads are helping publishers navigate a post-IDFA era

Admix CEO Samuel Huber on the shake-up that in-game ads are about to see

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen News Nov 12th, 2020

PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen

Apple looks to introduce further privacy rules in early 2021

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