IDFA

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UA cost for core games are rising, especially on iOS Data & Research Nov 10th, 2021

UA cost for core games are rising, especially on iOS

But casual games are getting cheaper to advertise

Paving the way for success without the IDFA Comment & Opinion Nov 10th, 2021

Paving the way for success without the IDFA

The numerous benefits of tapping into non-personalised ad traffic

Apple’s privacy changes have reduced advertising costs for mobile puzzle games Comment & Opinion Nov 8th, 2021

Apple’s privacy changes have reduced advertising costs for mobile puzzle games

Moloco's Henry Wang on planning for the future

US social casino users still spending post-pandemic; Q2 2021 was a record $260 million News Oct 27th, 2021

US social casino users still spending post-pandemic; Q2 2021 was a record $260 million

iOS social casino spending in US reached $1 billion during height of pandemic

PGC Digital: IDFA effect on UA performance News Sep 27th, 2021

PGC Digital: IDFA effect on UA performance

Four industry pros explain the effects of changes in privacy and ways to adapt

Overcoming the impact of IDFA: How to survive and thrive News Sep 22nd, 2021

Overcoming the impact of IDFA: How to survive and thrive

Attend these must-see talks at PG Connects Digital #8

Tenjin and GameAnalytics partner to launch Growth FullStack News Sep 22nd, 2021

Tenjin and GameAnalytics partner to launch Growth FullStack

Provides access to collect and store data

Zynga Q2 revenue up 59% to $720 million News Aug 9th, 2021

Zynga Q2 revenue up 59% to $720 million

Net income equalled to $28 million

Zynga acquires adtech outfit Chartboost for $250 million in cash News May 6th, 2021

Zynga acquires adtech outfit Chartboost for $250 million in cash

Vertical consolidation happening

Apple rolling out iOS 14.5 on 30 April News Apr 21st, 2021

Apple rolling out iOS 14.5 on 30 April

Bringing IDFA changes with it

iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications? News Apr 20th, 2021

iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?

Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA

Breaking the User Acquisition Glass Ceiling Feature Apr 15th, 2021

Breaking the User Acquisition Glass Ceiling

Oscar Clark on best practice for building audience

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA News Apr 13th, 2021

Swaarm launches its Privacy Enabled Attribution Chain for fixing UA

Attribution throughout the chain with privacy

2 IDFA revenue losses causing you stress? Context and audio are the answer Comment & Opinion Apr 12th, 2021

IDFA revenue losses causing you stress? Context and audio are the answer

AudioMob CEO Christian Facey explains

Developers to rely more on IP-based games post-IDFA News Apr 7th, 2021

Developers to rely more on IP-based games post-IDFA

Disney owns three of the top five IPs in the US

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