Beyond Idfa
iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?
Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA
Tag: IDFA
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Test, Iterate, Improve
Breaking the User Acquisition Glass Ceiling
Oscar Clark on best practice for building audience
Idfa Reboot
Swaarm launches its Privacy Enabled Attribution Chain for fixing UA
Attribution throughout the chain with privacy
Listen Good
IDFA revenue losses causing you stress? Context and audio are the answer
AudioMob CEO Christian Facey explains
Established Product
Developers to rely more on IP-based games post-IDFA
Disney owns three of the top five IPs in the US
Beyond Idfa
Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA
Join our mini summit in April dedicated to looking beyond the IDFA and how it affects the games industry - sign up now!
Mobile Madness
Mobile was the top-earning games platform in 2020
The games industry is expected to have revenues of $189.3 billion this year
Be Ready
Mobile firms band together to form the Post-IDFA Alliance
To offer support following Apple's IDFA changes
Target Acquired
Can opt-ins save niche targeting?
App marketers will once again have to take a step back and re-evaluate their practices
Fat Or Thin?
2021: Mobile gaming’s year of reckoning?
Was 2020 extraordinary or the new ordinary?
Ads Ads Ads
Case study: How in-play ads are helping publishers navigate a post-IDFA era
Admix CEO Samuel Huber on the shake-up that in-game ads are about to see
Pgc Digital
PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen
Apple looks to introduce further privacy rules in early 2021
Pgc Digital
PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon
Apple is set to introduce new privacy measures in iOS 14
Machine Smarts
Vungle adapts to post-IDFA era with acquisition of automated UA platform AlgoLift
Taking a probabilistic approach
Sponsored
Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms
"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"
Master The Meta
Master the Meta: Everything you need to know about the upcoming IDFA changes
A mini deep dive from the Master the Meta team
Prepare For The Future
PGC Helsinki Digital: N3twork director of UA Matthew Saunders on preparing for an IDFA-less future
Learning lessons from the past to deal with the future
Delayed Change
Apple delays privacy policy changes to next year
We want to give developers the time they need to make the necessary changes"
Clever Data
GameRefinery reveals a new way to optimise UA without tracking users
Data Enrichment categorises games and matches with potential fans
Deeper Magic
Facebook's angry yet radical reaction to Apple's IDFA changes
IDFA tracking is out. Probabilistic modelling inbound
Big Better
Zynga on the post-IDFA value of hypercasual mobile games
President of publishing Bernard Kim on market dynamics
In Or Out?
Maybe IDFA opt-out rates won't be a disaster after all?
But the data from Adikteev is really strange
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
Post-idfa
Why are we bullish on contextual post-IDFA?
Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies
Pgbiz Roundtable
Catch up on our Death of the IDFA RoundTable discussion
Full video available now on YouTube
Pgbiz Roundtable
Join us on July 28th for the next PocketGamer.biz RoundTable session
Discussing the death of the IDFA
Idfa Impact
Impacts of iOS 14 IDFA changes on app monetization
TapResearch dude Brian Larson digs into the changes that are coming
No Data, Bad Data
California Consumer Privacy Act shatters attributable mobile advertising rates
Data from Consumer Acquisition
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA