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Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

TikTok developer ByteDance makes additional layoffs
New layoffs run in the hundreds and are across various divisions including gaming
as
News
Oct 31st, 2022

TikTok shows game companies that “TikTok makes them play it” in new virtual event

FTC plans to regulate "deceptive" ads that target children’s insecurities
Young people aged 13 to 18 now spend 8.5 hours per day on their devices

Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds

TikTok launches HTML5 games with Voodoo, Nitro and more
Influencer Run, Tap the Difference and Basketball FRVR among mini games included

Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games

Hot Five: layoffs at Unity, Niantic, and Adjust and AppLovin, 505 acquires D3, and Google's $90mil developer fund

101 Studio becomes ByteDance’s first games unit closure
Some staff will reportedly transfer to Bytedance's games division, Nuverse