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Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

TikTok developer ByteDance makes additional layoffs News Jan 4th, 2023

TikTok developer ByteDance makes additional layoffs

New layoffs run in the hundreds and are across various divisions including gaming

2022 In Review – June’s Best Bits Feature Dec 29th, 2022

2022 In Review – June’s Best Bits

As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Here's June

15 state attorneys general demand Apple and Google change TikTok’s age rating News Dec 14th, 2022

15 state attorneys general demand Apple and Google change TikTok’s age rating

Mobile's two biggest players requested to address concerns around the content on the platform before the end of 2022

as TikTok shows game companies that “TikTok makes them play it” in new virtual event News Oct 31st, 2022

TikTok shows game companies that “TikTok makes them play it” in new virtual event

Bytedance announce “TikTok made me play it”, an event to push the social media app's use in game promotions

FTC plans to regulate "deceptive" ads that target children’s insecurities News Oct 20th, 2022

FTC plans to regulate "deceptive" ads that target children’s insecurities

Young people aged 13 to 18 now spend 8.5 hours per day on their devices

Matej Lancaric offers tips to improve ad campaigns and find more users News Sep 29th, 2022

Matej Lancaric offers tips to improve ad campaigns and find more users

His blog suggests the ideal length of a creative is 20 to 25 seconds

Flexion Mobile new service targets gamers through TikTok influencers News Aug 18th, 2022

Flexion Mobile new service targets gamers through TikTok influencers

“TikTok has the potential to reach a whole new generation of game players, so it’s vital for developers to include influencers on the platform in their marketing mix," said Audiencly CEO

TikTok launches HTML5 games with Voodoo, Nitro and more News Jul 29th, 2022

TikTok launches HTML5 games with Voodoo, Nitro and more

Influencer Run, Tap the Difference and Basketball FRVR among mini games included

Apps are earning more revenue than games for the first time ever Special Report Jul 15th, 2022

Apps are earning more revenue than games for the first time ever

Spending in non-game apps has grown more than twice the rate as games

Why gaming is increasingly important to tech companies Comment & Opinion Jul 14th, 2022

Why gaming is increasingly important to tech companies

Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty

Hot Five: layoffs at Unity, Niantic, and Adjust and AppLovin, 505 acquires D3, and Google's $90mil developer fund Hot Five Jul 4th, 2022

Hot Five: layoffs at Unity, Niantic, and Adjust and AppLovin, 505 acquires D3, and Google's $90mil developer fund

The hottest news articles on PG.biz

101 Studio becomes ByteDance’s first games unit closure News Jun 28th, 2022

101 Studio becomes ByteDance’s first games unit closure

Some staff will reportedly transfer to Bytedance's games division, Nuverse

Hot Five: Miniclip to acquire SYBO, Supercell reveals PC-exclusive studio, and TikTok owners reach $1 billion Hot Five Jun 27th, 2022

Hot Five: Miniclip to acquire SYBO, Supercell reveals PC-exclusive studio, and TikTok owners reach $1 billion

The hottest news articles on PG.biz

TikTok owner ByteDance generates $1 billion in annual games revenue News Jun 23rd, 2022

TikTok owner ByteDance generates $1 billion in annual games revenue

Mobile titles by Ohayoo, Nuverse, Moontoon, and C4 Connect

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