Retention

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The universal guide to retention Comment & Opinion Jun 12th, 2019

The universal guide to retention

Worldwide gaming audiences contain a lot of very different people. The player marketing experts at deltaDNA worked out what unites those players, and how game developers can take advantage

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

How does Raid: Shadow Legends engage, retain and monetise? The IAP Inspector Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

Plarium cracks the code

Three billion mobile gamers worth of data says that trivia and word games hold best week one retention News Jan 21st, 2019

Three billion mobile gamers worth of data says that trivia and word games hold best week one retention

Game Analytics CEO Ioana Hreninciuc delved into the stats at Pocket Gamer Connects London

Jam City's Jeremy Horn: If retention is below 20% on day seven "I would advise to go back to soft launch" News Nov 13th, 2018

Jam City's Jeremy Horn: If retention is below 20% on day seven "I would advise to go back to soft launch"

Jam City VP also shared insights into a maturing mobile market

How does Badland Brawl monetise? The IAP Inspector Oct 26th, 2018

How does Badland Brawl monetise?

Frogmind’s latest analysed

GameAnalytics: Fewer than 15% of games retain a third of their players after day one News Oct 25th, 2018

GameAnalytics: Fewer than 15% of games retain a third of their players after day one

Analysis firm's latest benchmarking report shows a "winner-takes-all" space

Google Play’s Try Now demos are boosting retention and monetisation by more than 29% News Oct 18th, 2018

Google Play’s Try Now demos are boosting retention and monetisation by more than 29%

AppOnboard’s tech is taking off

Mobile gamers referred through organic social channels have up to 67% higher retention News Oct 5th, 2018

Mobile gamers referred through organic social channels have up to 67% higher retention

They also have a 63 per cent higher lifetime session count versus non-referred players

How does Hungry Dragon engage, retain and monetise? The IAP Inspector Sep 10th, 2018

How does Hungry Dragon engage, retain and monetise?

Analysing Ubisoft’s franchise spin-off

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Can charitable platforms support good causes and also be a driver for player retention? Interview Jun 12th, 2018

Can charitable platforms support good causes and also be a driver for player retention?

"Asking your player base to join you in making the world a better place and putting the decision-making in their hands a very powerful message to send to your player community"

2 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

5 ways mobile games developers can engage their communities outside an app Comment & Opinion Apr 11th, 2018

5 ways mobile games developers can engage their communities outside an app

Plarium's Helen Burda on how to foster a community that extends from the game and into other areas

Mobile developer Kixeye raises $20 million for machine learning platform News Mar 12th, 2018

Mobile developer Kixeye raises $20 million for machine learning platform

Tech to help studios optimise marketing, monetisation and retention

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