Retention

Article Types

It’s the end of an era in hypercasual - we can turn it into a new opportunity Comment & Opinion May 23rd, 2023

It’s the end of an era in hypercasual - we can turn it into a new opportunity

Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market

Gaming app installs are up 10% compared to 2022 News Apr 13th, 2023

Gaming app installs are up 10% compared to 2022

Adjust’s new report delves into the state of 2022’s mobile industry, and how 2023 is shaping up so far

Retain your players with retargeting - a masterclass from Adikteev Interview Apr 11th, 2023

Retain your players with retargeting - a masterclass from Adikteev

Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues

Retargeting Masterclass: How to retain and retarget players News Mar 13th, 2023

Retargeting Masterclass: How to retain and retarget players

How can developers and publishers keep their users, reduce churn and increase retention? find out more in this expert webinar from Adikteev and PocketGamer.biz

PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs Interview Feb 15th, 2023

PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs

PLAYSTUDIOS’ new COO gave us an insight into their take on rewarded play and pushing beyond casino games

Why are people uninstalling games ahead of other apps? News Jan 26th, 2023

Why are people uninstalling games ahead of other apps?

Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention Profile Jan 17th, 2023

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention

Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event

New Google report suggests a delicate balance when it comes to in-game advertising News Nov 3rd, 2022

New Google report suggests a delicate balance when it comes to in-game advertising

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

Azur Games discuss salvaging ditched apps in latest blog post News Oct 4th, 2022

Azur Games discuss salvaging ditched apps in latest blog post

We take a look at how one publisher claims to have grabbed games previously dropped by other publishers, and turned them into a success.

Android games struggle to retain players, states Pushwoosh report News Jun 16th, 2022

Android games struggle to retain players, states Pushwoosh report

A new study revealed that 75.4 per cent of Android players uninstall gaming apps within 30 days

Adjust: hypercasual made up 27% of global mobile downloads in 2021 News Apr 14th, 2022

Adjust: hypercasual made up 27% of global mobile downloads in 2021

2021 saw CPI increase, but retention rates followed

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game? Comment & Opinion Mar 2nd, 2022

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?

Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention

Love Island The Game 2 is now Fusebox Games’ most successful launch News Feb 25th, 2022

Love Island The Game 2 is now Fusebox Games’ most successful launch

Seeing high retention rates

Voodoo’s Spring Game Competition to reward studios with up to $1 million News Feb 23rd, 2022

Voodoo’s Spring Game Competition to reward studios with up to $1 million

Top prize for reaching five million downloads in four months

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