Retention

Article Types

Jam City's Jeremy Horn: If retention is below 20% on day seven "I would advise to go back to soft launch" News Nov 13th, 2018

Jam City's Jeremy Horn: If retention is below 20% on day seven "I would advise to go back to soft launch"

Jam City VP also shared insights into a maturing mobile market

How does Badland Brawl monetise? The IAP Inspector Oct 26th, 2018

How does Badland Brawl monetise?

Frogmind’s latest analysed

GameAnalytics: Fewer than 15% of games retain a third of their players after day one News Oct 25th, 2018

GameAnalytics: Fewer than 15% of games retain a third of their players after day one

Analysis firm's latest benchmarking report shows a "winner-takes-all" space

Google Play’s Try Now demos are boosting retention and monetisation by more than 29% News Oct 18th, 2018

Google Play’s Try Now demos are boosting retention and monetisation by more than 29%

AppOnboard’s tech is taking off

Mobile gamers referred through organic social channels have up to 67% higher retention News Oct 5th, 2018

Mobile gamers referred through organic social channels have up to 67% higher retention

They also have a 63 per cent higher lifetime session count versus non-referred players

How does Hungry Dragon engage, retain and monetise? The IAP Inspector Sep 10th, 2018

How does Hungry Dragon engage, retain and monetise?

Analysing Ubisoft’s franchise spin-off

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Can charitable platforms support good causes and also be a driver for player retention? Interview Jun 12th, 2018

Can charitable platforms support good causes and also be a driver for player retention?

"Asking your player base to join you in making the world a better place and putting the decision-making in their hands a very powerful message to send to your player community"

1 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

5 ways mobile games developers can engage their communities outside an app Comment & Opinion Apr 11th, 2018

5 ways mobile games developers can engage their communities outside an app

Plarium's Helen Burda on how to foster a community that extends from the game and into other areas

Mobile developer Kixeye raises $20 million for machine learning platform News Mar 12th, 2018

Mobile developer Kixeye raises $20 million for machine learning platform

Tech to help studios optimise marketing, monetisation and retention

Non-organic mobile game installs have grown 3.4% since Q3 2016 News Nov 16th, 2017

Non-organic mobile game installs have grown 3.4% since Q3 2016

AppsFlyer digs deep in its State of Gaming App Marketing report

Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016 News Oct 30th, 2017

Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016

GameAnalytics digs into the data

21 months later, why I'm still playing Star Wars: Galaxy of Heroes Comment & Opinion Sep 4th, 2017

21 months later, why I'm still playing Star Wars: Galaxy of Heroes

A neverending story

2 as A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Comment & Opinion Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

Exclusive currencies and limited gachas don't stop this game from being fun

1 2 3 4 9
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.