Retention

Article Types

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Can charitable platforms support good causes and also be a driver for player retention? Interview Jun 12th, 2018

Can charitable platforms support good causes and also be a driver for player retention?

"Asking your player base to join you in making the world a better place and putting the decision-making in their hands a very powerful message to send to your player community"

1 More rewarded ad conversions lead to higher user engagement, retention and spend News Apr 11th, 2018

More rewarded ad conversions lead to higher user engagement, retention and spend

Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results

5 ways mobile games developers can engage their communities outside an app Comment & Opinion Apr 11th, 2018

5 ways mobile games developers can engage their communities outside an app

Plarium's Helen Burda on how to foster a community that extends from the game and into other areas

Mobile developer Kixeye raises $20 million for machine learning platform News Mar 12th, 2018

Mobile developer Kixeye raises $20 million for machine learning platform

Tech to help studios optimise marketing, monetisation and retention

Non-organic mobile game installs have grown 3.4% since Q3 2016 News Nov 16th, 2017

Non-organic mobile game installs have grown 3.4% since Q3 2016

AppsFlyer digs deep in its State of Gaming App Marketing report

Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016 News Oct 30th, 2017

Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016

GameAnalytics digs into the data

21 months later, why I'm still playing Star Wars: Galaxy of Heroes Comment & Opinion Sep 4th, 2017

21 months later, why I'm still playing Star Wars: Galaxy of Heroes

A neverending story

as A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Comment & Opinion Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

Exclusive currencies and limited gachas don't stop this game from being fun

Grand Cru on how it rebooted its business following the failure of Supernauts News Aug 21st, 2017

Grand Cru on how it rebooted its business following the failure of Supernauts

Markus Palusa talks smaller teams and killing projects early

Oscar Clark suggests nine ridiculous questions every game developer should ask themselves News Aug 21st, 2017

Oscar Clark suggests nine ridiculous questions every game developer should ask themselves

Silly questions with a serious heart

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017 Feature Aug 14th, 2017

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017

Learn all you need to know

One year on: How Pokemon GO has proved it’s more than just a fad Comment & Opinion Jul 6th, 2017

One year on: How Pokemon GO has proved it’s more than just a fad

The right game at the right time

Pokemon GO update revamps gyms in bid to improve retention News Jun 19th, 2017

Pokemon GO update revamps gyms in bid to improve retention

Raid Battles also incoming for new cooperative play

1 Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23 News Apr 27th, 2017

Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23

AppsFlyer digs deep into the state of strategy titles on mobile

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