Retention

Article Types

Why are people uninstalling games ahead of other apps? News Jan 26th, 2023

Why are people uninstalling games ahead of other apps?

Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention Profile Jan 17th, 2023

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention

Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event

New Google report suggests a delicate balance when it comes to in-game advertising News Nov 3rd, 2022

New Google report suggests a delicate balance when it comes to in-game advertising

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

Azur Games discuss salvaging ditched apps in latest blog post News Oct 4th, 2022

Azur Games discuss salvaging ditched apps in latest blog post

We take a look at how one publisher claims to have grabbed games previously dropped by other publishers, and turned them into a success.

Android games struggle to retain players, states Pushwoosh report News Jun 16th, 2022

Android games struggle to retain players, states Pushwoosh report

A new study revealed that 75.4 per cent of Android players uninstall gaming apps within 30 days

Adjust: hypercasual made up 27% of global mobile downloads in 2021 News Apr 14th, 2022

Adjust: hypercasual made up 27% of global mobile downloads in 2021

2021 saw CPI increase, but retention rates followed

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game? Comment & Opinion Mar 2nd, 2022

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?

Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention

Love Island The Game 2 is now Fusebox Games’ most successful launch News Feb 25th, 2022

Love Island The Game 2 is now Fusebox Games’ most successful launch

Seeing high retention rates

Voodoo’s Spring Game Competition to reward studios with up to $1 million News Feb 23rd, 2022

Voodoo’s Spring Game Competition to reward studios with up to $1 million

Top prize for reaching five million downloads in four months

Why hypercasual gaming app marketers need their own playbook Comment & Opinion Feb 18th, 2022

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay Interview Jan 11th, 2022

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

as App Annie reveals the top 10 retention tactics which turn first-time users into repeat players Special Report Dec 22nd, 2021

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players

Dream Games' Royal Match leads match-3 D30 retention at 16.5% News Dec 1st, 2021

Dream Games' Royal Match leads match-3 D30 retention at 16.5%

App Annie takes a deep dive into retention

PGC Digital: How to enhance the first time user experience News Sep 30th, 2021

PGC Digital: How to enhance the first time user experience

Electric Square UX designer Kristina Miles talks retention

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