Retention

Article Types

Adjust: hypercasual made up 27% of global mobile downloads in 2021 News Apr 14th, 2022

Adjust: hypercasual made up 27% of global mobile downloads in 2021

2021 saw CPI increase, but retention rates followed

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game? Comment & Opinion Mar 2nd, 2022

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?

Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention

Love Island The Game 2 is now Fusebox Games’ most successful launch News Feb 25th, 2022

Love Island The Game 2 is now Fusebox Games’ most successful launch

Seeing high retention rates

Voodoo’s Spring Game Competition to reward studios with up to $1 million News Feb 23rd, 2022

Voodoo’s Spring Game Competition to reward studios with up to $1 million

Top prize for reaching five million downloads in four months

Why hypercasual gaming app marketers need their own playbook Comment & Opinion Feb 18th, 2022

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay Interview Jan 11th, 2022

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

as App Annie reveals the top 10 retention tactics which turn first-time users into repeat players Special Report Dec 22nd, 2021

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players

Dream Games' Royal Match leads match-3 D30 retention at 16.5% News Dec 1st, 2021

Dream Games' Royal Match leads match-3 D30 retention at 16.5%

App Annie takes a deep dive into retention

PGC Digital: How to enhance the first time user experience News Sep 30th, 2021

PGC Digital: How to enhance the first time user experience

Electric Square UX designer Kristina Miles talks retention

PGC Digital: How to balance monetisation and increase retention News Sep 29th, 2021

PGC Digital: How to balance monetisation and increase retention

Facebook strategic partner managers talk boosting ad exposure

PGC Digital: What do players want today that they will want tomorrow? News Sep 27th, 2021

PGC Digital: What do players want today that they will want tomorrow?

Admix CEO Samuel Huber discusses a resilient player-centric business model

From hype to hyper to hybrid-casual Interview Sep 23rd, 2021

From hype to hyper to hybrid-casual

Voodoo talks about the birth of hybrid-casual

1 Six years on, how Gameloft sustains Order & Chaos 2: Redemption Interview Sep 7th, 2021

Six years on, how Gameloft sustains Order & Chaos 2: Redemption

Liveops with a small team

Top-performing titles have a 45% higher D7 retention rate News Mar 16th, 2021

Top-performing titles have a 45% higher D7 retention rate

Games live streams generated 11 billion hours in viewship in just over a year

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