Retention

Article Types

16 Why are people still playing Coin Master? Comment & Opinion Mar 31st, 2020

Why are people still playing Coin Master?

A dive into a game where the rewards aren't the main draw

Tapjoy launches deep multi-reward engagements ads on Android News Mar 19th, 2020

Tapjoy launches deep multi-reward engagements ads on Android

More rewards, better engagement

The synergetic nature of offerwalls and rewarded video ads News Mar 11th, 2020

The synergetic nature of offerwalls and rewarded video ads

Tapjoy's research sees a 114% revenue boost

Pokemon GO is now for the hardcore, not the casual Comment & Opinion Feb 4th, 2020

Pokemon GO is now for the hardcore, not the casual

Niantic has done wonders with Pokemon GO, but it's starting to feel overwhelming

KamaGames' Video Poker game boasts 49% Day-1 retention News Jan 27th, 2020

KamaGames' Video Poker game boasts 49% Day-1 retention

US is the key market

1 as Retention rate is key to in-game advertisements, says Tenjin lead data scientist News Jan 20th, 2020

Retention rate is key to in-game advertisements, says Tenjin lead data scientist

The US creates 10 times more ad revenue

Learn all about acquiring, retaining, and monetising users at Pocket Gamer Connects London 2020 News Jan 14th, 2020

Learn all about acquiring, retaining, and monetising users at Pocket Gamer Connects London 2020

One of 15 tracks at the conference

Join deltaDNA’s free webinar on the reasons F2P games fail and how to avoid them News Nov 20th, 2019

Join deltaDNA’s free webinar on the reasons F2P games fail and how to avoid them

All happening 11am GMT on Wednesday 27th November

How to keep players in your game via app reviews Comment & Opinion Oct 3rd, 2019

How to keep players in your game via app reviews

Appfollow's Anatoly Sharifulin explains

Minecraft surpasses 112 million players each month News Sep 16th, 2019

Minecraft surpasses 112 million players each month

Over 176 million physical copies have been sold around the world

GameAnalytics: Top 25% mobile games have average Day 28 retention of 4% News Sep 13th, 2019

GameAnalytics: Top 25% mobile games have average Day 28 retention of 4%

New report takes data from 1.2 billion monthly active players

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion News Sep 12th, 2019

Warhammer Combat Cards boasts Day 7 retention of 34% and 15% payer conversion

TCG off to a great start

The universal guide to retention Comment & Opinion Jun 12th, 2019

The universal guide to retention

Worldwide gaming audiences contain a lot of very different people. The player marketing experts at deltaDNA worked out what unites those players, and how game developers can take advantage

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

1 How does Raid: Shadow Legends engage, retain and monetise? The IAP Inspector Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

Plarium cracks the code

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