Metrics

Article Types

Brainamics measures your player's brainwaves so you can make better games News Jan 26th, 2023

Brainamics measures your player's brainwaves so you can make better games

Appearing at PGC London 2023 – how new tech can measure player emotions to make better games

In-game ad company Anzu patents tech to measure viewability of intrinsic ads News Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Feature Jan 3rd, 2023

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction

Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising

How to design mobile game annuities and track the right metrics Interview Jan 12th, 2017

How to design mobile game annuities and track the right metrics

Scientific Revenue CEO William Grosso on how to level up your monetisation

What are the mobile game monetisation trends of 2016? Video Oct 12th, 2016

What are the mobile game monetisation trends of 2016?

Scientific Revenue CEO William Grosso tells all

Miitomo set to generate $1 million in April 2016 Data & Research Apr 14th, 2016

Miitomo set to generate $1 million in April 2016

So reckons SurveyMonkey

Video: Kongregate on the "dark metrics" of mobile ads News Nov 27th, 2015

Video: Kongregate on the "dark metrics" of mobile ads

The things no one else will talk about

The downside of data: How metrics can ruin your game News Aug 11th, 2014

The downside of data: How metrics can ruin your game

Ubisoft's Christoph Safferling on the devil in the detail

1