Metrics

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Ten reasons why eCPM is the most useless metric in ad monetization Feature Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

GameBiz Consulting's Božo Janković goes in hard on one of ad mo's favourite, but most misunderstood metrics. Think you understand eCPM? Think again

Week in Views - What caught our eyes in the last seven days Week that was Jul 14th, 2023

Week in Views - What caught our eyes in the last seven days

The PocketGamer.biz team tackles big money and two stories, about cancelled development and story innovation, from Develop: Brighton this time around...

Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio." News Jul 13th, 2023

Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio."

The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future

Levelling up analytics: From simple metrics to complex research Feature Apr 10th, 2023

Levelling up analytics: From simple metrics to complex research

Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users News Mar 20th, 2023

ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users

The 2021 startup has accrued 5,000 devs so far

Building on success: How to focus your expertise to create guaranteed hits Feature Mar 2nd, 2023

Building on success: How to focus your expertise to create guaranteed hits

We all learn from our mistakes, but do we equally learn from our wins? Azur Games' Milana Gelmanova explains how they only go from strength to strength

Brainamics measures your player's brainwaves so you can make better games News Jan 26th, 2023

Brainamics measures your player's brainwaves so you can make better games

Appearing at PGC London 2023 – how new tech can measure player emotions to make better games

In-game ad company Anzu patents tech to measure viewability of intrinsic ads News Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Feature Jan 3rd, 2023

Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction

Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising

How to design mobile game annuities and track the right metrics Interview Jan 12th, 2017

How to design mobile game annuities and track the right metrics

Scientific Revenue CEO William Grosso on how to level up your monetisation

What are the mobile game monetisation trends of 2016? Video Oct 12th, 2016

What are the mobile game monetisation trends of 2016?

Scientific Revenue CEO William Grosso tells all

Miitomo set to generate $1 million in April 2016 Data & Research Apr 14th, 2016

Miitomo set to generate $1 million in April 2016

So reckons SurveyMonkey

Video: Kongregate on the "dark metrics" of mobile ads News Nov 27th, 2015

Video: Kongregate on the "dark metrics" of mobile ads

The things no one else will talk about

The downside of data: How metrics can ruin your game News Aug 11th, 2014

The downside of data: How metrics can ruin your game

Ubisoft's Christoph Safferling on the devil in the detail

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