User Retention

Article Types

MAG Interactive's Alice Bowman: "Adding a story to your game can add long term player loyalty" Comment & Opinion Jul 12th, 2023

MAG Interactive's Alice Bowman: "Adding a story to your game can add long term player loyalty"

Mag Interactive product lead Alice Bowman on the risks and rewards of adding a story to your game

Unity's Anna Popereko on monetising strategy games Feature Jul 7th, 2023

Unity's Anna Popereko on monetising strategy games

Discover the mistakes to avoid and opportunities to consider with rewarded videos

Subscription is death (without upsell) Comment & Opinion May 30th, 2023

Subscription is death (without upsell)

Because a great subscription service simply isn't enough. Fundamentally Games' Oscar Clark explains where you're letting your most faithful customers down and leaving their cash on the table

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022. News Nov 28th, 2022

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

AppsFlyer examines how to improve retention in a new report

Digital Turbine’s Mobile App Habit Report highlights what gamers want to see before installing an app Data & Research Oct 19th, 2022

Digital Turbine’s Mobile App Habit Report highlights what gamers want to see before installing an app

Positive reviews, a good brand image and maintaining attention are all especially significant

The video hack gaming brands are using to build player loyalty News Sep 15th, 2022

The video hack gaming brands are using to build player loyalty

Gaming recaps give users a sense of achievement and remind them of their love for the game

Azur Games breaks down the benefits of sound design News Sep 15th, 2022

Azur Games breaks down the benefits of sound design

“Sound design in games should be practical first”

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