Monster Hunter Now is actually BEATING Pokémon Go in these key metrics…

Monster Hunter Now may have a smaller audience, but that audience is more monetised

Monster Hunter Now is actually BEATING Pokémon Go in these key metrics…

While geolocation game Monster Hunter Now has got off to a strong start in its first six months, racing into second place among Niantic’s revenue makers, it still has a long way to go to catch up to the genre’s star Pokémon Go.

Comparing lifetime revenues thus far shows just how dominant Go is, having generated over $6 billion so far compared to Monster Hunter Now's $150 million. Quite the disparity between Niantic’s gold and silver medallists, but not exactly a fair comparison given Go’s seven-year head start.

Then again, Go’s first half-year brought in approximately $1 billion, still far exceeding Monster Hunter Now.

But this by no means suggests Now is a failure - it has fast become one of the mobile gaming industry’s biggest geolocation games in Japan, landing a spot in the top five alongside the likes of Dragon Quest Walk, Nobunaga’s Ambition: Departure and, of course, Pokémon Go.

Furthermore, there are some key metrics where Now is outperforming Go, as per AppMagic data. For example, comparing lifetime revenue per download, Now is making over $3 more per player than Go - generating an average $11.47 per download versus Go’s $8.23.

Another metric worth measuring is each game’s retention rate, also higher in Now than Go. While Now has 40.4% day one retention, Go’s figure lands at 38.7%. Day seven retention is 30.6% versus 28.4%. And at day 30, 20.3% of installers are still playing Now compared to only 18.3% in Go.

Day 30 retention rates in Pokémon Go and Monster Hunter Now

Target (audience) acquired

Unlike Pokémon Go’s worldwide success, Monster Hunter Now’s earnings have come overwhelmingly from Japan so far; the region accounts for 71% of its revenue despite players in Japan only representing 35% of downloads.

This evidences how effectively Now has targetted and appealed to Japanese players - also the primary audience of Capcom’s console and PC Monster Hunter games - and combined with the title’s stronger retention rate than Go’s, demonstrates Now’s viability and longevity as a game that fans want to keep playing.

As for the latest reason to jump in and get outside hunting, the Monster Hunter Now team has just revealed a limited-time event taking place from March 25 to April 7; the Coral Pukei-Pukei will be introduced during this time, with successful hunters unlocking the ability to forge new water-based weapons and gear. This next event begins after the six-month anniversary celebrations wrap up.

News Editor

Aaron is the News Editor at and has an honours degree in Creative Writing.
Having spent far too many hours playing Pokémon, he's now on a quest to be the very best like no one ever putting words in the right order.