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Pangle and Newzoo’s hypercasual report explores the eastern and western market divide News May 19th, 2022

Pangle and Newzoo’s hypercasual report explores the eastern and western market divide

Audience variation between US, UK, Japan and South Korea highlighted

Three core ways to validate your game ideas Comment & Opinion May 17th, 2022

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

King’s Diversity Space Tool to be utilised across Activision Blizzard by Q3 2022 News May 13th, 2022

King’s Diversity Space Tool to be utilised across Activision Blizzard by Q3 2022

Tool to prevent unconscious bias in game character roster will now be used in Call of Duty and Overwatch 2 teams

Mobile app trends 2022: A global benchmark of app performance Special Report Apr 21st, 2022

Mobile app trends 2022: A global benchmark of app performance

A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players

ustwo games’ Danny Gray: “I basically demoted myself. But I didn’t care; I just wanted to make great games.” Interview Apr 15th, 2022

ustwo games’ Danny Gray: “I basically demoted myself. But I didn’t care; I just wanted to make great games.”

Part one of our interview with ustwo' games chief creative officer, 2022 MGA Mobile Legend, and Chaos King discusses fitting in the games industry, leading a studio and stepping back, and chasing Monument Valley's success

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index Special Report Apr 12th, 2022

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index

Rankings revealed: Data experts adjoe and Statista unveil the latest leaders in mobile gaming

Video interview: Data.ai on the rise and continuation of mobile spending Interview Apr 5th, 2022

Video interview: Data.ai on the rise and continuation of mobile spending

Data.ai's Karl Knights on consumer spending on mobile games during the pandemic and encouraging work flexibility

Video interview: MobileAction on true data insight to discover the latest mobile games trends Interview Apr 1st, 2022

Video interview: MobileAction on true data insight to discover the latest mobile games trends

MobileAction's Taha Karsli on data insight informing monetisation and iteration best practice in mobile gaming's fast-paced environment

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games News Mar 24th, 2022

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games

GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

NBCUniversal partners with Anzu to expand in games and esports News Feb 28th, 2022

NBCUniversal partners with Anzu to expand in games and esports

Gaining access to adtech integrations

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion Special Report Feb 7th, 2022

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion

The world’s favourite genre hit new highs in 2021 according to the App Annie State Of Mobile 2022 report

RocketRide Games’ Louis-René Auclair on Netflix Games, data analysis, and the forest for the trees Interview Feb 3rd, 2022

RocketRide Games’ Louis-René Auclair on Netflix Games, data analysis, and the forest for the trees

Auclair speaks to PocketGamer.biz on the importance of the audience, patience and data, and launching the Netflix partnership

as The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours Special Report Feb 2nd, 2022

The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours

The incredible ongoing growth of the global mobile market – and the value of games – are highlighted in App Annie’s State of Mobile 2022 report

as East versus west: gaming cultures clash in new RPG report Special Report Jan 13th, 2022

East versus west: gaming cultures clash in new RPG report

Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive

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