Data.ai Report
Consumers spent an average of $1.6 billion on mobile gaming per week in 2022
Data.ai’s State of Mobile Gaming 2023 report delves into the market’s performance
Misleading Ads
35 to 46% of gamers will accept misleading advertising
75% of gamers in the US and Europe agree misleading ads can be more interesting than the actual game
Data
Mobile Global Esports collaborates on AI-driven data analysis
Data from players will tie them to physical locations in order to target special offers
A Game Of Risk
81% of biggest mobile games are vulnerable to basic cyberattacks
Promon finds that a mere 1 in 357 games could identify malware
New Live Events Tracker
How to keep track of the myriad of live service events across mobile games
GameRefinery's new live events tracker offers game creators a new way to stay in control of multiple events in multiple titles - quickly, simply and cost effectively
Building An Empire
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault
Is the developer’s next blockbuster being stymied by Apple’s App Tracking Transparency rules?
British Gaming
Study finds one in three Brits are gaming during remote working hours
Ages 35 to 44 most likely to use work devices for personal activities
Tiktok Trouble
TikTok banned on government phones in the UK
The social media app has faced criticism regarding security concerns
Back On Track
Genshin Impact revenue reached an 11-month high in February as Chinese devs flourish again
Sensor Tower data found 40 of the top 100 revenue earners last month were in China
Industry Insight
Building on success: How to focus your expertise to create guaranteed hits
We all learn from our mistakes, but do we equally learn from our wins? Azur Games' Milana Gelmanova explains how they only go from strength to strength
Children In Gaming
Almost a quarter of children’s games in the UK violate the ICO’s age appropriate design code
The Children’s Code sets out standards which companies must follow in order to stick to data protection law
Tiktok In Trouble
TikTok faces fresh regulatory challenges in the EU and Canada
The European Commission has banned employees from using TikTok, while Canada has launched an investigation into the platform
Diving Into Data
72% of UK adults play video games every day
ExpressVPN research delivers the state of play, with millennials playing more than Gen Z
Data & Research
The State of Mobile 2023 revealed
Data.ai's recent press event provided a neat snapshot of the past year's activity for downloads, spending and the potential growth for apps and gaming ahead
Data
Google Play and iOS App Store reached 142 billion downloads in 2022
According to the latest data, first-party app stores reached 142 billion downloads in 2022, with games still dominating
Newzoo Report
Mobile is the dominant platform for accessing media and IP
60 percent of engagement with media platforms happens on mobile devices
Data
Action game installs grow 49% in Q4 of 2022 according to new data
According to recently released data, amongst other changes in the mobile market, installs of games categorised as ‘action’ grew by 49%
Speaker Spotlight
Speaker Spotlight: Robert Magyar highlights the value of data to game developers
Meet the leading industry names that will be on stage at Pocket Gamer Connects London 2023 (23-24 January 2023).
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
Do More With Data
A deep dive into CrazyLabs transparency
CrazyLabs explains how developers and publishers can use data to inform and optimise every stage of hypercasual game design, development and live operations.
Openly Optimistic
Why mobile developers should be optimistic about 2023
In spite of 2022’s mobile revenue dip, 2023 is on the up. Kim Soares highlights the industry’s continued upward trajectory when omitting pandemic blip
Privacy In Gaming
King takes a new approach to privacy notices in its new update
The new creative approach aims to tackle the issue of uninformed users
People Positivity
CALM research finds gaming has a positive impact on mental health
Gaming helps people to connect, CALM finds
Billions And Beyond
$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?
The new data.ai and Deconstructor of Fun report reveals the reality of the global mobile games market in 2022
Mobile Market
Marvel Snap had a blockbuster release and Clash of Clans saw a 500% increase in daily iOS revenue in October
GameRefinery delves into the performance of the mobile market in October to identify the key trends
Industry Insights
Bain & Company research suggests potential growth for gaming
Bain predicts global games revenue could grow by more than 50% in the next five years
Survey Findings
Hyper-sexualisation in video games
Which character designs do gamers actually prefer? A recent survey from PickFu analysed sexualisation in video games, here are the results
Follow The Money
Does the winner really take it all?
data.ai takes a deep dive into the US mobile games market and asks if the richest genres are open to disruption from new entrants
Children's Code
One year on - how is the gaming industry dealing with the Children's code?
Companies are uncertain about age verification standards
Break On Through
Domination and subgenre - finding your niche in the global mobile market
In a market dominated by huge franchises data.ai discovers there’s a lot of space for new games across a wide range of genres and niches
Community News
Newzoo shines spotlight on female gamers
Recent analytics indicates female players are still less likely to refer to themselves as gamers and mobile gaming is top way to play.
Mobile Momentum
GlobalData: Games industry to be worth $470 billion by 2030
More than half of that sum will come from mobile games
Arcade Idle Accelerates
Infographic by Sensor Tower and Homa Games reveals 2050% growth of arcade idle genre
Dramatic growth between Q4 2020 and Q1 2022
Gotta Catch Em All
Pokémon GO Fest 2022 drives more players outdoors - and in game
Increased spend shows the ongoing value of events - both in-game and live in keeping an active and engaged audience
Casual Data
Steady growth forecast for the casual gaming sector
The puzzle genre saw an exceptionally high rewarded ad completion rate
Regional Ranking Rundown
2022 Q2 analysis highlights the sticking power of mobile giants
Among the hypercasual hits, some of the world's most enduring games are finding a global audience on mobile - find out what data.ai's latest regional rankings reveal
European Gaming Market
52 per cent of Europeans play games reveals recent report
45 per cent of gaming revenue in 2021 came from apps
Data.ai Report
Data.ai breaks down the Australian mobile market
Engagement for entertainment apps is climbing steadily while fresh installs decline
Research
The number of UK mobile gamers increased by 4 million since the pandemic
One Shogun analysis also shows the top ten GameFi cryptocurrencies amounted to at least $8 billion at the end of July
Permission To Play
Playing games doesn't make you mad or bad
Gaming does no harm to mental health according to recent study by the University of Oxford
You And Whose Army?
How Army Commander subverted hypercasual
Can hypercasual games support IAP? Data.ai explores how Lion Studios has broken the mould with Army Commander
Flip Phones Are Back
Are foldable phones here to stay?
Samsung shares sales figures, revealing 10 million foldable phones sold in 2021
Rift Up
League of Legends: Wild Rift exceeds $500 million in lifetime revenue
The company’s mobile portfolio has exceeded $828 million to date
Swedish Success
Sensor Tower: Embracer Group takes the top spot for Q2 Google Play downloads in Europe
Ranking fifth of all publishers worldwide for the quarter
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
Mid-year Review
Gaming has been in a stage of unsustainable growth, argues Konvoy
Analysts divided on whether growth during pandemic will escalate to $200 billion+ revenue, or normalise as economic and geopolitical tension rises
Success And Challenges
Israeli industry reached $8.6 billion in revenue in 2021, with mobile the dominant gaming platform
Israeli gaming industry must overcome lack of local talent, youth investment, and government funding to build
Big Games, Small Devices
Midcore games are on the rise
GameRefinery report examines the US gaming landscape
Sonic On Screen
Sonic on the big screen boosts mobile games to new heights
data.ai drills down into the impact of the latest Sonic The Hedgehog movie on the franchise’s mobile games
Get My Branding Iron
Gamers are increasingly positive towards in-game branding
Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding