Get My Branding Iron
Gamers are increasingly positive towards in-game branding
Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding
App Extinction
Almost a third of gaming app businesses may close due to new regulations, says Bango
Around 31% of games dev respondants believe their businesses will cease to exist when new ad regulations and privacy changes come into effect
Hypercasual Heights
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Validated
Three core ways to validate your game ideas
Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
King Moves
King’s Diversity Space Tool to be utilised across Activision Blizzard by Q3 2022
Tool to prevent unconscious bias in game character roster will now be used in Call of Duty and Overwatch 2 teams
Tracking Transformative Trends
Mobile app trends 2022: A global benchmark of app performance
A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players
Mga 2022 Mobile Legend
ustwo games’ Danny Gray: “I basically demoted myself. But I didn’t care; I just wanted to make great games.”
Part one of our interview with ustwo' games chief creative officer, 2022 MGA Mobile Legend, and Chaos King discusses fitting in the games industry, leading a studio and stepping back, and chasing Monument Valley's success
Rankings Revealed
Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index
Rankings revealed: Data experts adjoe and Statista unveil the latest leaders in mobile gaming
Pc Connects Interviews
Video interview: Data.ai on the rise and continuation of mobile spending
Data.ai's Karl Knights on consumer spending on mobile games during the pandemic and encouraging work flexibility
Pg Connects Interviews
Video interview: MobileAction on true data insight to discover the latest mobile games trends
MobileAction's Taha Karsli on data insight informing monetisation and iteration best practice in mobile gaming's fast-paced environment
Data Science For All
GameAnalytics Brings DataSuite to the Masses – Through AWS for Games
GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer
Hypercasual Takes The Pie
Unity: Hypercasual game creation increased 137% in 2021
Report looks at revenue, monetisation, retention, engagement, and more
Adding Adtech
NBCUniversal partners with Anzu to expand in games and esports
Gaining access to adtech integrations
Games Go Global
’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion
The world’s favourite genre hit new highs in 2021 according to the App Annie State Of Mobile 2022 report
Lift Off
RocketRide Games’ Louis-René Auclair on Netflix Games, data analysis, and the forest for the trees
Auclair speaks to PocketGamer.biz on the importance of the audience, patience and data, and launching the Netflix partnership
Everything Everywhere
The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours
The incredible ongoing growth of the global mobile market – and the value of games – are highlighted in App Annie’s State of Mobile 2022 report
Rpg Report
East versus west: gaming cultures clash in new RPG report
Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive
Retention Roadmap
App Annie reveals the top 10 retention tactics which turn first-time users into repeat players
Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players
Monstrous Success
Overcoming 60% ROI drop in TeaGames' Monsters: PvP Arena
Investment from Ducky and YouTube trends
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
Arising Africa
95 per cent of gamers in Africa choose mobile, says Newzoo
South Africa leads the way for player spending across the continent
Sick Squid
'Squid Game' mobile games - what stuck?
There are hundreds of mobile 'Squid Games'. But what made it into the charts first, and why? GameAnalytics has the answers
Crowd Goes Wild
US sports sim game downloads hit 23 million in Q3 2021
Madden leads the pack as sim games account for 78% of all sports game downloads
Mega Casual
3.5 billion hypercasual games downloaded in Q3 2021
Hypercasual games were the number one global genre in the third quarter of the year
Mobile Games Index
Bagelcode and Socialpoint dominate new Mobile Games Index from adjoe and Statista
Data experts adjoe and Statista take a deep dive into the global mobile games leaders with the first edition of the Mobile Games Index
Smarts Transfer
Why data's the glue to supercharge Stillfront's consolidation strategy
Head of data platform Andre Cohen on a new strategy
Euro Billions
European mobile games companies generate almost $2 billion in Q3 2021
The top-10 grossing games represent nearly 9% of total consumer spend for the quarter
Granularity Greatness
App Annie’s Game IQ gets smarter
New Game IQ update brings a whole new level of granularity for market sizing and growth strategies.
Fashion Sense
Zynga's High Heels hits one hundred million downloads
The hypercasual hit has had over one hundred million downloads in only 11 months attracting leading fashion house Kenneth Cole as a partner
What To Do
6 top tips for game devs to adapt to app store and privacy regulation changes
Find out more on 26 October
What's Next?
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Games Growth
Weekly consumer mobile games spend grows by 35% in Q3 2021
Emerging markets are contributing to the ongoing increase in consumer spend
What's Next?
Get future trends now with our Mobile Game Developer Trends Survey 2021
Our 2021 trends survey has all the answers
11% Cagr
Global mobile gaming market to exceed $116 billion by 2024
Still going strong
Astute Audio Ads
AudioMob finds 75% of consumers prefer audio adverts in game
Suggest audio ads have a 1000% higher click-through rate
Parent Trap
90% of parents play mobile games in the US
"Today’s parents are so much more aware of modern technology…"
Biggest Catch
Mobile games driving $1.7 billion of weekly spending globally
Crunching the data with App Annie
Pandemic Push
Continuing COVID-19 boom predicted to boost mobile gaming to $120 billion in 2021
Crunching the data with App Annie
Winners Take All
Top 100 mobile games accounted for 54% of global revenues in 2020
Percentage is even higher in the US
Data-driven Insight
Optimising your mobile campaigns with data
Mintegral, Sensor Tower and Kooapps have partnered to host an online event exploring mobile advertising in 2021
Business Booming
5G will power mobile games industry to $272 billion by 2030
178% rise over 2020
All About Context
Data: Why mobile and console players like loot boxes but PC gamers don't
PickFu co-founder John Li asks the questions
Pgc Digital #6
PGC Digital: The importance of telemetry in a soft launch
Fusebox Games' Daniel Saunders explains the process
Pgc Digital #6
PGC Digital: Why data is crucial when developing a game
"Test often and fail fast"
Hey Big Spender
Mobile game spending hits $22 billion in Q1 2021
Downloads grew by 15 per cent
N. Sane Numbers
Update: Crash Bandicoot: On the Run races to 25 million global downloads
22 million installs in first weekend
Everybody Loves A Tomb
From Guardian of Light to Reloaded, here's how Tomb Raider fares on mobile
The numbers behind Tomb Raider on mobile
Mobile Madness
Mobile was the top-earning games platform in 2020
The games industry is expected to have revenues of $189.3 billion this year
Getting Competitive
Esports to generate over $1 billion in 2021
China will be the most lucrative market
Money Bags
Discord revenue nearly tripled during 2020
Platform boasts 140 million monthly active users