Hypercasual

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Behind the scenes: The developers of Going Balls on the success of their hypercausal hit Interview Dec 6th, 2023

Behind the scenes: The developers of Going Balls on the success of their hypercausal hit

Developers Stefan Filote and Ionut Iftimia discuss the development journey of Going Balls touching on the hypercasual space and future goals

China generated over $42 billion in mobile user spend in 2023 News Nov 7th, 2023

China generated over $42 billion in mobile user spend in 2023

Mobile ad spend is projected to hit $362 billion this year

Homa appoints Michal Kowal as director of publishing to strengthen hybrid and hypercasual games News Oct 30th, 2023

Homa appoints Michal Kowal as director of publishing to strengthen hybrid and hypercasual games

Kowal joins after eight years at BoomBit and 12 in the industry

French foresight: Only 3% of France’s games were hypercasual last year News Oct 25th, 2023

French foresight: Only 3% of France’s games were hypercasual last year

The SNJV’s survey reflects upon 2022’s state of play in France

Azur Games to acquire portfolio of US hypercasual game publisher Tastypill News Oct 19th, 2023

Azur Games to acquire portfolio of US hypercasual game publisher Tastypill

The publisher’s portfolio boasts more than 1 billion downloads

A casual revolution: Why even console devs want in on hybridcasual Feature Oct 17th, 2023

A casual revolution: Why even console devs want in on hybridcasual

Mobile changes fast, and while brave devs lead the way, there are plenty more happy to follow the lead

3.5 billion hypercasual games installed in 2023's third quarter News Oct 6th, 2023

3.5 billion hypercasual games installed in 2023's third quarter

The figure represents an 8% quarter on quarter decrease

How the hybridcasual evolution is driving higher lifetime value Comment & Opinion Sep 4th, 2023

How the hybridcasual evolution is driving higher lifetime value

Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model

Choosing the right genres for small hypercasual game developers Comment & Opinion Aug 30th, 2023

Choosing the right genres for small hypercasual game developers

Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers

Hypercasual predicitions: The state of play for the second half of 2023 Data & Research Aug 29th, 2023

Hypercasual predicitions: The state of play for the second half of 2023

Azur Games Sergey Martinkevich breaks down the current state of the hypercasual market and gives his predictions for the future

Hexacore’s Mikita Khazau on pivoting from hypercasual to web3 Interview Aug 7th, 2023

Hexacore’s Mikita Khazau on pivoting from hypercasual to web3

While others are looking to hybridcasual as the successor to the crowded hypercasual market, Hexacore's co-founder and CEO is eyeing web3

Japan’s consumer spend set to surpass $12.6 billion in 2023 News Aug 1st, 2023

Japan’s consumer spend set to surpass $12.6 billion in 2023

RPG continues to dominate, but hypercasual is on the rise

The great casual game revival Feature Jul 24th, 2023

The great casual game revival

Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future

India plans to hit online mobile games with 28% tax News Jul 12th, 2023

India plans to hit online mobile games with 28% tax

There is no distinction being made between games of skill and chance

Homa to form strategic partnership with mobile studio 8sec News Jul 5th, 2023

Homa to form strategic partnership with mobile studio 8sec

The partnership aims to benefit from the popularity pivot from hypercasual to hybridcasual

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