Hypercasual

Article Types

Are hypercasual and midcore racing to become hybridcasual? Comment & Opinion Jun 5th, 2023

Are hypercasual and midcore racing to become hybridcasual?

Game economist Phillip Black analyses the state of the genres

The key to successful hypercasual prototypes Feature May 23rd, 2023

The key to successful hypercasual prototypes

Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype

It’s the end of an era in hypercasual - we can turn it into a new opportunity Comment & Opinion May 23rd, 2023

It’s the end of an era in hypercasual - we can turn it into a new opportunity

Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market

Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew News May 16th, 2023

Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew

USA proved to be a key market for mobile in 2022

Voodoo's hybridcasual strategy is working News May 8th, 2023

Voodoo's hybridcasual strategy is working

The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year

What's next for hypercasual marketing in 2023? Feature Apr 21st, 2023

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

Hypercasual's not dead… But it is slowing down Data & Research Apr 18th, 2023

Hypercasual's not dead… But it is slowing down

So what happens next when hypercasual is down but competitive play is up?

Deconstructing Save the Doge one of the top draw to mesh puzzle games Comment & Opinion Apr 18th, 2023

Deconstructing Save the Doge one of the top draw to mesh puzzle games

Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick

Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success? Comment & Opinion Apr 13th, 2023

Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?

Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model

Under the hood: Deconstructing one of the top idle arcade games Feature Apr 13th, 2023

Under the hood: Deconstructing one of the top idle arcade games

Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart

as Hypercasual macro overview in 2023 for developers Feature Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest

Hybridcasual games hit 5 billion downloads in 2022 News Apr 3rd, 2023

Hybridcasual games hit 5 billion downloads in 2022

Downloads of games in the genre increased 3% year-on-year

India saw a 32% rise in hypercasual installs in 2022 News Mar 13th, 2023

India saw a 32% rise in hypercasual installs in 2022

Google’s ban on interstitial ads caused ripples in the market, while India surged ahead

“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual News Mar 1st, 2023

“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual

The UK-based publisher are putting their money on hybridcasual

Venture funding fell 83% in Q4 2022 News Feb 28th, 2023

Venture funding fell 83% in Q4 2022

Konvoy’s 2022 Gaming Industry Report reveals Q4 figures down dramatically year-on-year

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