June 8, 2023

Clarity Commitment Collaboration

Navigating hypercasual through the changing landscape of mass-market casual games

From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market

June 5, 2023

The Rise Of Hybridcasual

Are hypercasual and midcore racing to become hybridcasual?

Game economist Phillip Black analyses the state of the genres

May 23, 2023

Feature

The key to successful hypercasual prototypes

Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype

May 23, 2023

Next Level Hypercasual

It’s the end of an era in hypercasual - we can turn it into a new opportunity

Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market

May 16, 2023

Tenjin Report

Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew

USA proved to be a key market for mobile in 2022

May 8, 2023

Voodoo Strategy

Voodoo's hybridcasual strategy is working

The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year

April 21, 2023

Hypercasual

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

April 18, 2023

Liftoff Report

Hypercasual's not dead… But it is slowing down

So what happens next when hypercasual is down but competitive play is up?

April 18, 2023

In-depth Analysis

Deconstructing Save the Doge one of the top draw to mesh puzzle games

Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick

April 13, 2023

Ip Insights

Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?

Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model

April 13, 2023

In-depth Analysis

Under the hood: Deconstructing one of the top idle arcade games

Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart

April 4, 2023

Feature

Hypercasual macro overview in 2023 for developers

Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest

April 3, 2023

The Rise Of Hybridcasual

Hybridcasual games hit 5 billion downloads in 2022

Downloads of games in the genre increased 3% year-on-year

March 13, 2023

Appsflyer Report

India saw a 32% rise in hypercasual installs in 2022

Google’s ban on interstitial ads caused ripples in the market, while India surged ahead

March 1, 2023

Focus

“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual

The UK-based publisher are putting their money on hybridcasual

February 28, 2023

Industry Report

Venture funding fell 83% in Q4 2022

Konvoy’s 2022 Gaming Industry Report reveals Q4 figures down dramatically year-on-year

February 20, 2023

The Death Of Hypercasual?

SayGames shifts focus away from hypercasual games

The company will work on developing hybridcasual games in the future

February 20, 2023

Hypercasual Hits

FreePlay doubles downloads in past year to reach one billion installs milestone

Coming from a portfolio of 18 titles

February 9, 2023

Creative Masterclass

The ultimate cheat sheet for successful creatives - genre by genre

Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative

February 8, 2023

Download Deluge

Sand Balls publisher SayGames surpasses four billion lifetime downloads

Amassed across 100+ mobile games with one billion of these downloads in 2022 alone

January 31, 2023

Hypercasual Report

Cost Per Install for hypercasual games hit an all-time high

IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

January 30, 2023

Pocket Gamer Connects

Voodoo’s Alex Shea: “Hypercasual is dead”

In his talk at PGC London 2023, Alex Shea of Voodoo made a convincing argument for how hypercasual may be going the way of the dodo

January 30, 2023

Build Better Battlers

Get 55 percent revenue share in the Crazy Trends Challenge by CrazyLabs

Test your battle games, pass the benchmark and win great prizes!

January 11, 2023

Market Leaders

Hypercasual led the download charts in 2022, while RPGs dominated consumer spend

Data.ai have broken down the most successful genres of 2022

December 22, 2022

Zombie Defence Success

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

The latest article in Homa's Hybridcasual Insight series explores how to evolve a hypercasual game into a hybridcasual using Zombie Defense as a case study

December 20, 2022

Milestones

Hypercasual developer TapNation hits 750m total downloads across their catalogue

French hypercasual mobile developer produces a wide catalogue, totalling 22 different mobile games

December 19, 2022

Academic Achievement

Voodoo Academy hits new highs

Voodoo Academy program celebrates admission milestone with new game artists track and opens to hybridcasual

December 19, 2022

Hypercasual Hits Becoming Harder

Hypercasual is becoming harder says Sunday MD

Sunday’s Managing Director, Christoph Sachsenhausen refects on the challenges of the hypercasual market - and how the company plans to stay on the cutting edge

December 14, 2022

Investment In Istanbul

Turkish studio Pink Games has $1.2 million valuation after first investment

Investment comes from Geometry Venture Development, Alesta Investment and an individual investor

December 12, 2022

Hypercasual How To

How To Come Up With a Hit Game Idea for 2023

CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit

December 9, 2022

Announcements

Devolver Digital announces “Devolver Tumble Time”

Devolver’s latest game looks to be an innovative new spin on the hypercasual genre featuring recognisable characters from their various franchises

December 6, 2022

Milestones

Homa’s Merge Master reaches 100m downloads

Homa, formerly Homa Games, announce that it and developer Fusee's title Merge Master had accrued 100m downloads

November 30, 2022

Hypercasual

Why can’t hypercasual hang onto players in Japan?

Although hypercasual sees the most installs in Japan, players are switching off in favour of role-playing, action and puzzle games

November 18, 2022

Feature

Week in Views - What caught our editorial eyes in the last seven days

The PocketGamer.biz team give their take on toxicity, acquisitions and the four day work week

November 4, 2022

Views Week

Week in Views - What caught our editorial eyes in the last seven days

This week we consider football, Japan, and whether we are living in (Back to) the Future

November 2, 2022

An Ever-changing Industry

Victoria Trofimova: "The years of rapid growth in the mobile gaming industry are over"

Family-owned games developer Nordcurrent celebrates its 20th anniversary

October 31, 2022

Japanese Market

Hypercasual games dominate Japan’s charts by installs, but struggle to engage players

Mobile gaming is on the rise in the home of video gaming

October 26, 2022

Hypercasual On The Move

Azur Games: How hypercasual games development has changed through the pandemic

In Azur Games’ latest blog post they describe how the last three years of hypercasual has gone from popping bubbles to intricate level design

October 20, 2022

Gotta Collect Em All

Collect Em All - From hyper to hybrid-casual hit

Voodoo outlines the company's new focus on hybrid-casual games and explains how it turned a hypercasual prototype into a success

October 13, 2022

Competition Incoming

Kwalee’s VS Game Jam winner will receive a $500,000 bonus

Online event focusing on versus games running October 24 to November 13

October 13, 2022

Crowd Control

Mob Control: hybridising a hypercasual hit

Voodoo highlights the company's new 'DNA shift' from hypercasual to hybrid casual, and the impact it's had on the success of Mob Control

September 29, 2022

Hypercasual Report

Tenjin has released its hypercasual games benchmark report

The report covers Q3 of 2022 and shows Android is at an all time high for share of ad spend

September 27, 2022

Hypercasual Lessons

TapNation's Florian Jauffrineau on hypercasual lessons

Want to see your hypercasual game hit the charts? Here are three lessons that could set your game on the right path

September 23, 2022

Guest Post

Understanding hybrid-casual’s gentle revolution

Tenjin’s Roman Garbar on the future of casual gaming

September 21, 2022

Arcade Idle Analysis

"Is arcade idle really dying?" – Homa Games’ Victor Vielliard shares his answer and advice

Aquarium Land used as a case study

September 21, 2022

Acquisition Achieved

Voodoo acquires Tarboosh Games after partnering on past projects

Value of the acquisition has not been disclosed

September 15, 2022

Honing In On Hybrid-casual

GameAnalytics offers tips for developers to succeed in new hybrid-casual genre

The new genre has emerged from the hugely competitive hypercasual

September 15, 2022

The Hypercasual Market

The future of the hypercasual games market

The hypercasual market had a boom over the period of the pandemic but saw a drop in numbers in 2022

September 15, 2022

Sound Design

Azur Games breaks down the benefits of sound design

“Sound design in games should be practical first”

September 14, 2022

Arcade Idle Accelerates

Infographic by Sensor Tower and Homa Games reveals 2050% growth of arcade idle genre

Dramatic growth between Q4 2020 and Q1 2022