Feature
The key to successful hypercasual prototypes
Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype
Next Level Hypercasual
It’s the end of an era in hypercasual - we can turn it into a new opportunity
Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market
Tenjin Report
Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew
USA proved to be a key market for mobile in 2022
Voodoo Strategy
Voodoo's hybridcasual strategy is working
The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
In-depth Analysis
Deconstructing Save the Doge one of the top draw to mesh puzzle games
Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
Ip Insights
Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?
Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model
In-depth Analysis
Under the hood: Deconstructing one of the top idle arcade games
Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
Feature
Hypercasual macro overview in 2023 for developers
Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
The Rise Of Hybridcasual
Hybridcasual games hit 5 billion downloads in 2022
Downloads of games in the genre increased 3% year-on-year
Appsflyer Report
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
Focus
“Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual
The UK-based publisher are putting their money on hybridcasual
Industry Report
Venture funding fell 83% in Q4 2022
Konvoy’s 2022 Gaming Industry Report reveals Q4 figures down dramatically year-on-year
The Death Of Hypercasual?
SayGames shifts focus away from hypercasual games
The company will work on developing hybridcasual games in the future
Hypercasual Hits
FreePlay doubles downloads in past year to reach one billion installs milestone
Coming from a portfolio of 18 titles
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Download Deluge
Sand Balls publisher SayGames surpasses four billion lifetime downloads
Amassed across 100+ mobile games with one billion of these downloads in 2022 alone
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
Pocket Gamer Connects
Voodoo’s Alex Shea: “Hypercasual is dead”
In his talk at PGC London 2023, Alex Shea of Voodoo made a convincing argument for how hypercasual may be going the way of the dodo
Build Better Battlers
Get 55 percent revenue share in the Crazy Trends Challenge by CrazyLabs
Test your battle games, pass the benchmark and win great prizes!
Market Leaders
Hypercasual led the download charts in 2022, while RPGs dominated consumer spend
Data.ai have broken down the most successful genres of 2022
Zombie Defence Success
How to turn a hypercasual game concept into an IAP-driven Hybridcasual
The latest article in Homa's Hybridcasual Insight series explores how to evolve a hypercasual game
into a hybridcasual using Zombie Defense as a case study
Milestones
Hypercasual developer TapNation hits 750m total downloads across their catalogue
French hypercasual mobile developer produces a wide catalogue, totalling 22 different mobile games
Academic Achievement
Voodoo Academy hits new highs
Voodoo Academy program celebrates admission milestone with new game artists track and opens to hybridcasual
Hypercasual Hits Becoming Harder
Hypercasual is becoming harder says Sunday MD
Sunday’s Managing Director, Christoph Sachsenhausen refects on the challenges of the hypercasual market - and how the company plans to stay on the cutting edge
Investment In Istanbul
Turkish studio Pink Games has $1.2 million valuation after first investment
Investment comes from Geometry Venture Development, Alesta Investment and an individual investor
Hypercasual How To
How To Come Up With a Hit Game Idea for 2023
CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit
Announcements
Devolver Digital announces “Devolver Tumble Time”
Devolver’s latest game looks to be an innovative new spin on the hypercasual genre featuring recognisable characters from their various franchises
Milestones
Homa’s Merge Master reaches 100m downloads
Homa, formerly Homa Games, announce that it and developer Fusee's title Merge Master had accrued 100m downloads
Hypercasual
Why can’t hypercasual hang onto players in Japan?
Although hypercasual sees the most installs in Japan, players are switching off in favour of role-playing, action and puzzle games
Feature
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team give their take on toxicity, acquisitions and the four day work week
Views Week
Week in Views - What caught our editorial eyes in the last seven days
This week we consider football, Japan, and whether we are living in (Back to) the Future
An Ever-changing Industry
Victoria Trofimova: "The years of rapid growth in the mobile gaming industry are over"
Family-owned games developer Nordcurrent celebrates its 20th anniversary
Japanese Market
Hypercasual games dominate Japan’s charts by installs, but struggle to engage players
Mobile gaming is on the rise in the home of video gaming
Hypercasual On The Move
Azur Games: How hypercasual games development has changed through the pandemic
In Azur Games’ latest blog post they describe how the last three years of hypercasual has gone from popping bubbles to intricate level design
Gotta Collect Em All
Collect Em All - From hyper to hybrid-casual hit
Voodoo outlines the company's new focus on hybrid-casual games and explains how it turned a hypercasual prototype into a success
Competition Incoming
Kwalee’s VS Game Jam winner will receive a $500,000 bonus
Online event focusing on versus games running October 24 to November 13
Crowd Control
Mob Control: hybridising a hypercasual hit
Voodoo highlights the company's new 'DNA shift' from hypercasual to hybrid casual, and the impact it's had on the success of Mob Control
Hypercasual Report
Tenjin has released its hypercasual games benchmark report
The report covers Q3 of 2022 and shows Android is at an all time high for share of ad spend
Hypercasual Lessons
TapNation's Florian Jauffrineau on hypercasual lessons
Want to see your hypercasual game hit the charts? Here are three lessons that could set your game on the right path
Guest Post
Understanding hybrid-casual’s gentle revolution
Tenjin’s Roman Garbar on the future of casual gaming
Arcade Idle Analysis
"Is arcade idle really dying?" – Homa Games’ Victor Vielliard shares his answer and advice
Aquarium Land used as a case study
Acquisition Achieved
Voodoo acquires Tarboosh Games after partnering on past projects
Value of the acquisition has not been disclosed
Honing In On Hybrid-casual
GameAnalytics offers tips for developers to succeed in new hybrid-casual genre
The new genre has emerged from the hugely competitive hypercasual
The Hypercasual Market
The future of the hypercasual games market
The hypercasual market had a boom over the period of the pandemic but saw a drop in numbers in 2022
Sound Design
Azur Games breaks down the benefits of sound design
“Sound design in games should be practical first”
Arcade Idle Accelerates
Infographic by Sensor Tower and Homa Games reveals 2050% growth of arcade idle genre
Dramatic growth between Q4 2020 and Q1 2022
Download Milestone
Rollic celebrates a milestone as it achieves 2 billion downloads across its portfolio
The Zynga subsidiary is trying to redefine the hypercasual genre
Guest Post
A complete guide to collaborating with a hypercasual publisher
Daria Udodova on how to find the perfect partner, pitch a game, and reach top charts together