Maybe It's Zynga
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Casual Gaming
7Seas Entertainment has announced a new platform for short games available on Google Play
Gamer Shorts already has 25 short and easy mobile games in place
Listen! Learn! Love!
PocketGamer.biz Podcast - the realities of developing hypercasual games for indie studios
Join the PocketGamer.biz team as we speak to the awesome Riley Andersen, CEO of Umami Games about the studio's experience in the hypercasual games sector
A New Challenger Approaches
55 per cent revenue share in the new hypercasual developer challenge by CrazyLabs
Studios can test as many games as they like, pass the benchmark and win again and again with different games
You And Whose Army?
How Army Commander subverted hypercasual
Can hypercasual games support IAP? Data.ai explores how Lion Studios has broken the mould with Army Commander
Colour Coded
The importance of primary and secondary design in hypercasual scenes
Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre
Technically Correct
Why gaming is increasingly important to tech companies
Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
Game Design Document
A Game Design Document can be an invaluable tool for hypercasual studios
Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.
Success And Challenges
Israeli industry reached $8.6 billion in revenue in 2021, with mobile the dominant gaming platform
Israeli gaming industry must overcome lack of local talent, youth investment, and government funding to build
Long-life Hypercasual
Beating the myth of hypercasual: creating long-term retention and success
Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives
Hit Publish
Funday Factory's Jeppe Kønig: "I see a clear shift towards cross-platform distribution, subscriptions, and social platforms"
Funday Factory's new head of publishing shares his thoughts on the latest challenges in the mobile games industry, and gazes into the cross-platform future
Vamos Celebrar!
Updated: Kwalee's Pedro Caria details why Portugal was the right choice for Kwalee's fourth international office
Winner of Best Publisher at the Mobile Games Awards has opened its first office in Almada, Portugal
Readjusting To Remote
Gismart is shifting to remote-first working as of June 2022
Flexibility to work from anywhere in the world
Do This First
What you need to do before monetising your hypercasual game
Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation
Cohen Comes On
Homa Games brings on Jeff Cohen as VP of Corporate Development
Will handle the firm's "aggresive" M&A and partnership operations
Hypercasual On Top
Adjust: hypercasual made up 27% of global mobile downloads in 2021
2021 saw CPI increase, but retention rates followed
Hypercasual On Top
Sensor Tower: Merge Master was the most downloaded game for March 2022
Free Fire in second place with 25.5 million downloads
Turkey's Silicon Valley
Turkish hypercasual studio Tiplay joins Snap Inc's accelerator programme
"A very important step towards our goal of making Denizli the Silicon Valley of Turkey"
Hypercasual Downloads
Merge Master - Dinosaur Fusion was the most downloaded hypercasual game in Q1 2022
Homa Games latest title scores big in India according to AppMagic
Zynga's Keen Eye
Zynga subsidiaries are some of Turkey's highest-earning internet companies
Peak Games, Rollic Games, and Gram Games make the cut
Hypercasual Hits
Hypercasual publisher TapNation surpasses 500 million downloads
Ice Cream Inc. in the top spot with 171 million installs
Score And Earn
Update: Volt Games raises $1.5 million, led by Voodoo
Follows earlier pledge of $200 million to fund blockchain games
Hypercasual Knowhow
Homa Games acquires RisingHigh Academy for hypercasual development
Aims to create an "active and supportive" hypercasual games community
Collaborative Challenge
GameRefinery and CrazyLabs begin developer challenge with prizes up to $35,000
Testing marketability and retention
Scaling Studios
SciPlay acquires Alictus in $100 million all-cash transaction
Initial acquisition of 80 per cent
Region Lock
Region Lock: Turkey's hypercasual truimph, and what it means for its young population
PocketGamer.biz takes a look at the meteoric rise of Turkey as a mobile games behemoth, and what it means for the country’s young workforce
Hypercasual Cash
Three casual and hypercasual monetisation strategies in 2022
Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre
Premium Brand Ads
Bidstack partners with Game Tap Studios to bring in-game and in-menu ads
Will be included in 3 Game Tap titles, including Flying Car Real Driving
Starter For Six
Top tips: levelling up hypercasual partnerships in 2022
Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022
Master Monetisation
Why hypercasual gaming app marketers need their own playbook
Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
Making Milestones
Voodoo surpasses 6 billion downloads across games and apps
One billion downloads achieved in the past 9 months
Run By Rollic
Zynga acquires German hypercasual dev NanoTribe
Will be managed by Zynga subsidiary Rollic
Meet The Experts
Speaker Spotlight: Snap's Gracia Pozo on the next gen of hypercasual games
Meet the mobile hypercasual experts at Pocket Gamer Connects London, February 14-15
Sharing The Storm
iCandy Interactive acquires 51% stake in hypercasual games startup Storms
Storms' management will join the existing iCandy management team
Supersonic
IronSource launches 3rd Supersonic Superstars hypercasual contest
$2 million for developers that cross 8 million downloads on US App Store
Hypercasual Hustle
CrazyLabs hits five billion downloads
Hypercasual hit factory CrazyLabs announces new downloads milestone and shares future plans and games
Take A Crack
CrazyLabs and Carry1st partner for hypercasual game jam
Open to developers and novices in South Africa and Finland
First One
Kwalee acquires French narrative developer Tictales
Marks the studio’s first acquisition
Now That's Magic
Voodoo and MagicLab discuss building a successful hypercasual partnership
PocketGamer.biz interviews Ümit Boncukçu, the co-founder at MagicLab and Voodoo's Halil Kaftan about the companies partnership and success in the rapidly evolving hypercasual market
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
2021 In Review
Apple's UA changes have forced innovation, says Gismart's Lana Meisak
Gismart's VP Bizdev on challenges and opportunities
2021 In Review
Voodoo's Alexander Shea talks hitting 5 billion downloads and doubling down in 2022
Voodoo head of publishing on 2021's challenges and opportunity
Meta Money
What does the future hold for mobile games advertising?
Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.
Shooting A Shot(2048)
Sonic the Hedgehog creator releases first hypercasual mobile game
Yuji Naka talks developing a hypercasual game
2021 In Review
The mobile gaming trends of 2021
PocketGamer.biz’s take on the year’s biggest events
Platform Partnership
Voodoo launches 5 hypercasual titles on Facebook Gaming
Including Cube surfer and Paper.io 2
Backing Blockchain
Voodoo to invest $200 million into blockchain games
Bringing blockchain to casual mobile users
Acquisition Agreement
Fragbite acquires outstanding shares in Dutch studio Lucky Kat for $7.9 million
Acquired for €5 million in cash and €2 million in Fragbite shares
Monstrous Success
Overcoming 60% ROI drop in TeaGames' Monsters: PvP Arena
Investment from Ducky and YouTube trends