News Podcast - Hot gaming trends and ad formats that are losing steam's Lexi Sydow dives into the data expert's latest report and explores the key tech, trends, spends and changes driving mobile games in 2023 with your hosts Peggy and Brian Podcast - Hot gaming trends and ad formats that are losing steam

The latest episode of the podcast was so big we had to split it in two. Here's the complete interview. Enjoy...

In 2023 the challenges facing games companies seem greater than ever. Falling revenues, increasing competition, marketplace saturation and a decline in consumer spend are all contributing to a far tougher market than we've seen in years.

Thankfully help is at hand and in this episode of the podcast, hosts Brian Baglow and Peggy Anne Salz talk to the amazing Lexi Sydow, the director of corporate marketing and insights with

In an information-packed interview, Lexi talks the team through the company's recently released 2023 Gaming Spotlight Report which is powered by’s Game IQ and created in partnership with IDC.

Kicking off with one word to describe the current state of the market ("Stabilising!"), Lexi gives an overview of the games world, before getting granular and exploring some of the key findings, trends and changes from the report, taking in genres, monetisation, user acquisition and more.

Chapter Timestamps

  • 00:00 Intro
  • 02:56 An adjective to describe the current mobile market and latest report
  • 05:29 The Gaming Spotlight report
  • 09:37 Publishers, watch out for these subgenres
  • 14:09 What does the data say about cross-platform gaming?
  • 17:39 Are in-game ads coming to an end?
  • 22:07 Contextual data to get your ad seen
  • 26:09 Vote for PocketGamer in the British Podcast Awards

Mobile First

Despite a noticeable decline in direct consumer spend, the report predicts revenue of $108 billion through the app stores - not including ad revenue, or ad spend - ensuring that the mobile market remains the primary growth driver for digital games consumption around the world.

Data from the report highlights shifting opportunities for developers, with's Game IQ service breaking down the market leaders by genre and sub-genre, showing the market leaders in each game type and reporting on market share, monetisation methods and more. 

Lexi, Peggy and Brian discuss the fierce competition in the match3 genre, where market leader Candy Crush, is facing renewed competition from the increasing user acquisition activities of Royal Match. Oddly however, the challenger does not seem to be eating into the Candy Crush market share indicating that players are coming from... elsewhere?

The whole interview is a delight. Data? Dull? Not a bit of it. Despite our efforts to keep it under an hour, we couldn't resist talking to Lexi and picking out all of the interesting elements of the report. So uniquely we are turning this podcast into a two-parter.

Part Two

Chapter Timestamps

  • 00:00 Peggy's garden intro
  • 01:24 Four components of the mobile performance score
  • 05:38 Making waves with Monopoly GO
  • 09:37 FIFA Soccer fights its way to the top
  • 13:12 Royal Match ranks highly
  • 16:16 What do successful games have in common?
  • 20:38 Who is the "new gamer" to watch out for?
  • 25:36 Q&A with Lexi

You can find and download the whole 2023 Gaming Spotlight Report on the website.

You can also subscribe to the Podcast on all of your favourite services, tune in on Spotify, or find our back catalogue over on our podcast page.

If you'd like to be a guest on the podcast, suggest someone we should speak to, or give us any feedback, do get in touch.

Managing Editor

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, helped numerous startups with PR, marketing, communications, narrative design, branding and making money.

Back in 2004 Brian created the Scottish Games Network, the industry body for the country's videogames sector. He also lectures at Napier University on the transformative power of interactive media on the creative industries, is a board member of Creative Edinburgh, and helps to organise games, tech and creative industries events.

In his spare time he plays videogames and is usually, proudly, at least one generation behind the cutting edge consoles.