Engagement

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How to form a successful influencer marketing strategy in 2023 Feature Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results

Only 20 percent of mobile gamers are fully engaged when playing News Dec 16th, 2022

Only 20 percent of mobile gamers are fully engaged when playing

(And the other 80 percent do so while multitasking.) A new report from LoopMe delves into the global gaming market

Unity: Hypercasual game creation increased 137% in 2021 News Mar 16th, 2022

Unity: Hypercasual game creation increased 137% in 2021

Report looks at revenue, monetisation, retention, engagement, and more

GameRefinery: Seasonal events boosted revenue and player numbers in February 2022 News Mar 3rd, 2022

GameRefinery: Seasonal events boosted revenue and player numbers in February 2022

Merge Mansions sees best ever day for in-game revenue at $84,000

IronSource launches new feature to change ad strategy in real-time News Feb 23rd, 2022

IronSource launches new feature to change ad strategy in real-time

Claims will improve user engagement and maximise revenues

as App Annie uncovers the top 10 features driving deep usage in runner games Special Report Dec 17th, 2021

App Annie uncovers the top 10 features driving deep usage in runner games

Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect

as How to plan and build a successful mobile game Special Report Dec 6th, 2021

How to plan and build a successful mobile game

Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title

Adjust implements connected TV ad to mobile measurement feature to platform News Oct 19th, 2021

Adjust implements connected TV ad to mobile measurement feature to platform

Will provide cross-device insight into marketing campaigns

OneSignal becomes first Unity Verified Solutions Partner for messaging News Apr 26th, 2021

OneSignal becomes first Unity Verified Solutions Partner for messaging

The first for a messaging solution

as PGC Helsinki Digital: "Every day was like a weekend" - the impact of Covid-19 on mobile games News Sep 14th, 2020

PGC Helsinki Digital: "Every day was like a weekend" - the impact of Covid-19 on mobile games

Second Wave of Games - Coming Back from Covid-19 panel

as The art of improving your community engagement Comment & Opinion Aug 26th, 2020

The art of improving your community engagement

Yodo1 looks at getting your players even more involved

Performance advertisers, you were made for what's next Comment & Opinion May 19th, 2020

Performance advertisers, you were made for what's next

AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong

Free gifts, campaign support and adapting AR help mobile game engagement during pandemic News May 7th, 2020

Free gifts, campaign support and adapting AR help mobile game engagement during pandemic

"COVID-19 has profoundly affected all of our lives, and no industry has gone unaffected"

58 per cent of users turn off push notifications on iOS News Jan 20th, 2020

58 per cent of users turn off push notifications on iOS

Leanplum's Nathan Ceulemans shared his three 'tricks'

Four can't miss gaming sessions at MGS20 Comment & Opinion Jan 16th, 2020

Four can't miss gaming sessions at MGS20

MGS20 offers deep dives into what it takes to grow your mobile app in 2020, but here are four sessions specifically for gaming apps

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