Influencers

Article Types

PGC Digital: Designing games with infleuncers in mind News Feb 12th, 2021

PGC Digital: Designing games with infleuncers in mind

"As each year passes it has become more imperative for influencers to be involved at each stage of a game"

How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on Interview Feb 4th, 2021

How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on

"There’s a reason that battle passes are so popular in the industry nowadays"

Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino Interview Dec 24th, 2020

Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino

"I think we’ll see all of the big players jump into the space"

Game influencers could get hit by weird additions to US coronavirus relief bill News Dec 22nd, 2020

Game influencers could get hit by weird additions to US coronavirus relief bill

Amendments to the legislation could give companies an edge in handling how their IP is used

PGC Digital: Is the influencer market maturing? News Nov 11th, 2020

PGC Digital: Is the influencer market maturing?

"You are dealing with people that really know what they are doing"

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers News Jun 10th, 2020

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers

Learning their shtick and being transparent

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Interview Apr 15th, 2020

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

GameInfluencer appoints David An as new CEO News Mar 27th, 2020

GameInfluencer appoints David An as new CEO

Former MD and VP of BD at Aeria Games

Desmond 'Etika' Amofah mural commemorated in Pokemon GO News Feb 25th, 2020

Desmond 'Etika' Amofah mural commemorated in Pokemon GO

Popular reacts YouTuber took his life in June 2019

JetFuel CEO Tim Lenardo on the state of influencer marketing Interview Dec 19th, 2019

JetFuel CEO Tim Lenardo on the state of influencer marketing

"Achieve success in the dubious world of fake followers, bots, and algorithmic ranking"

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track News Dec 18th, 2019

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track

One of 15 tracks to feature at the event

Kinda Funny's Greg Miller and Tim Gettys on Apple Arcade and Google Stadia Interview Dec 17th, 2019

Kinda Funny's Greg Miller and Tim Gettys on Apple Arcade and Google Stadia

"Google Stadia failed on its first impression"

Nitro Games' Maria Maunula on working with influencers Interview Dec 11th, 2019

Nitro Games' Maria Maunula on working with influencers

But maintaining your integrity

Outerminds partners with PewDiePie again for Pixelings game News Nov 7th, 2019

Outerminds partners with PewDiePie again for Pixelings game

Arrives in app stores on November 15th, 2019

Futureplay: We blew our brand marketing budget on influencers Comment & Opinion Aug 29th, 2019

Futureplay: We blew our brand marketing budget on influencers

"It failed miserably. So we donated $10k to charity instead"

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