Influencers

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How to form a successful influencer marketing strategy in 2023 Feature Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results

FTC plans to regulate "deceptive" ads that target children’s insecurities News Oct 20th, 2022

FTC plans to regulate "deceptive" ads that target children’s insecurities

Young people aged 13 to 18 now spend 8.5 hours per day on their devices

ASUS Republic of Gamers announces gaming tournament to promote new mobile device News Sep 27th, 2022

ASUS Republic of Gamers announces gaming tournament to promote new mobile device

PUBG and Call of Duty mobile will form the playlist for a series of “Exclusive Influencer tournaments” to promote ROG’s new phone.

Influencer marketing in gaming: How to promote RPGs on Twitch Comment & Opinion Aug 9th, 2022

Influencer marketing in gaming: How to promote RPGs on Twitch

How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...

Flexion acquires influencer marketing agency Audiencly for $10.4 million News Mar 31st, 2022

Flexion acquires influencer marketing agency Audiencly for $10.4 million

Will explore new revenue and UA opportunities in a wider market

Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators News Feb 14th, 2022

Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators

Meet the mobile gaming UA experts at Pocket Gamer Connects London

Flexion invests in influencer marketing startup Liteup Media News Jan 31st, 2022

Flexion invests in influencer marketing startup Liteup Media

Acquiring an initial 20% to boost revenue for partnered developers

Brawl Stars US downloads surge 350% following sponsorship of Mr Beast's Squid Game News Dec 1st, 2021

Brawl Stars US downloads surge 350% following sponsorship of Mr Beast's Squid Game

Approximately 324 million lifetime downloads

PGC Digital: Designing games with infleuncers in mind News Feb 12th, 2021

PGC Digital: Designing games with infleuncers in mind

"As each year passes it has become more imperative for influencers to be involved at each stage of a game"

How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on Interview Feb 4th, 2021

How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on

"There’s a reason that battle passes are so popular in the industry nowadays"

Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino Interview Dec 24th, 2020

Why "2021 will be the year of mobile esports" according to Ryu Games' Nick Contino

"I think we’ll see all of the big players jump into the space"

Game influencers could get hit by weird additions to US coronavirus relief bill News Dec 22nd, 2020

Game influencers could get hit by weird additions to US coronavirus relief bill

Amendments to the legislation could give companies an edge in handling how their IP is used

PGC Digital: Is the influencer market maturing? News Nov 11th, 2020

PGC Digital: Is the influencer market maturing?

"You are dealing with people that really know what they are doing"

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers News Jun 10th, 2020

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers

Learning their shtick and being transparent

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Interview Apr 15th, 2020

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

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