Influencers

Article Types

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers News Jun 10th, 2020

PGC Digital: Kast's Max Sjöblom on understanding and working with influencers

Learning their shtick and being transparent

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Interview Apr 15th, 2020

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

GameInfluencer appoints David An as new CEO News Mar 27th, 2020

GameInfluencer appoints David An as new CEO

Former MD and VP of BD at Aeria Games

Desmond 'Etika' Amofah mural commemorated in Pokemon GO News Feb 25th, 2020

Desmond 'Etika' Amofah mural commemorated in Pokemon GO

Popular reacts YouTuber took his life in June 2019

JetFuel CEO Tim Lenardo on the state of influencer marketing Interview Dec 19th, 2019

JetFuel CEO Tim Lenardo on the state of influencer marketing

"Achieve success in the dubious world of fake followers, bots, and algorithmic ranking"

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track News Dec 18th, 2019

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track

One of 15 tracks to feature at the event

Kinda Funny's Greg Miller and Tim Gettys on Apple Arcade and Google Stadia Interview Dec 17th, 2019

Kinda Funny's Greg Miller and Tim Gettys on Apple Arcade and Google Stadia

"Google Stadia failed on its first impression"

Nitro Games' Maria Maunula on working with influencers Interview Dec 11th, 2019

Nitro Games' Maria Maunula on working with influencers

But maintaining your integrity

Outerminds partners with PewDiePie again for Pixelings game News Nov 7th, 2019

Outerminds partners with PewDiePie again for Pixelings game

Arrives in app stores on November 15th, 2019

Futureplay: We blew our brand marketing budget on influencers Comment & Opinion Aug 29th, 2019

Futureplay: We blew our brand marketing budget on influencers

"It failed miserably. So we donated $10k to charity instead"

E3 organiser ESA leaks contact details of journalists, influencers and analysts News Aug 5th, 2019

E3 organiser ESA leaks contact details of journalists, influencers and analysts

US trade body has apologised for the, er, "inconvenience" that this has caused attendees

Yogscast CEO Mark Turpin steps down amidst sexual harassment allegations Job News Jul 17th, 2019

Yogscast CEO Mark Turpin steps down amidst sexual harassment allegations

Another creator from the network was dropped last month

1 The 2019 mobile game marketing strategies that work Comment & Opinion Jun 24th, 2019

The 2019 mobile game marketing strategies that work

App Radar's Genie Patrathiranond offers some key tips

as Check out the Esports and Key Opinion Leaders track at Pocket Gamer Connects Hong Kong News Jun 21st, 2019

Check out the Esports and Key Opinion Leaders track at Pocket Gamer Connects Hong Kong

Pocket Gamer Connects Hong Kong will run from July 17th to 18th

What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry Interview Jun 21st, 2019

What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry

"If you don’t have the passion somebody will take your place"

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