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Subway Surfers collaborate with Universal Pictures for Back to the Future crossover
The classic film will be the first multimedia collaboration that Subway Surfers has introduced

Crystal of Atlan is ByteDance’s first homegrown success story
The game is their first major hit that was developed in-house

Mobile Masterworks: Candy Crush
The iconic match3 game single-handedly helped popularise the genre

Zynga founder backs LA startup Artie to make games for Threads
Meta’s latest social media platform will be compatible with games on mobile

Federica Nocerino: “Marketing is connecting at the right time with the right person”

Gaming-related videos on TikTok received over three trillion views in 2022
A new report examines the app’s thriving community of gamers

Ico Partners' Fanny Moreaux on what makes creative partnerships key to an authentic campaign

Subway Surfers to introduce first AR features into the long-running title
Sybo introduced the “Subway Studio” feature as part of their latest update

It's been 10 years since Angry Birds Friends
Time flies… But what did the lesser-known Angry Birds hatchling bring to the (bird) table?

ByteDance pushes Lemon8 in the USA, swerving prospective TikTok ban
The company has been the subject of privacy concerns worldwide