Marketing

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How marketing can be baked into game design News Apr 8th, 2019

How marketing can be baked into game design

"You can't spell marketing without design," says Those Awesome Guys founder

43% of influencers paid to do a sponsored video for a game will do it again for free News Apr 8th, 2019

43% of influencers paid to do a sponsored video for a game will do it again for free

Nevaly MD looks into the benefits of sponsored videos

The cost of running an influencer marketing campaign on streaming channels News Apr 8th, 2019

The cost of running an influencer marketing campaign on streaming channels

A 24-hour campaign over 100 channels could cost around $60,000

as Update: EA's latest layoffs include the closure of its offices in Japan and Russia Job News Mar 28th, 2019

Update: EA's latest layoffs include the closure of its offices in Japan and Russia

Publisher vows to help newly-redundant staff find new roles in the local games industry

as Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

Bidalgo expands into UK with new London office News Mar 22nd, 2019

Bidalgo expands into UK with new London office

Former managing director of mobile ad tech company YOC Oliver Gold heads up branch

PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players News Mar 14th, 2019

PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players

Publisher partners with UK start-up Project M on title

Google introduces new ad campaign tools aimed at re-engaging lapsed players News Mar 14th, 2019

Google introduces new ad campaign tools aimed at re-engaging lapsed players

App Campaigns for engagement and smart segregation look to hone your advertising efforts

WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok News Mar 13th, 2019

WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok

Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese

Newzoo: Mobile gamers are more receptive to brands than non-gamers News Mar 5th, 2019

Newzoo: Mobile gamers are more receptive to brands than non-gamers

The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics

THQ Nordic hosts AMA on infamous message board 8chan then clarifies it "does not condone child pornography" News Feb 27th, 2019

THQ Nordic hosts AMA on infamous message board 8chan then clarifies it "does not condone child pornography"

PR and marketing director Philipp Brock claims to have no knowledge of site's history

Mobile marketing tech firm Ogury picks up $21m investment News Feb 8th, 2019

Mobile marketing tech firm Ogury picks up $21m investment

Company generated $100m in 2018

Facebook rules Gris' launch trailer too sexual to air News Jan 8th, 2019

Facebook rules Gris' launch trailer too sexual to air

Publisher Devolver Digital claims the platformer’s launch trailer was rejected for “sexually suggestive” content

How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops Comment & Opinion Jan 8th, 2019

How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops

Racking up 1.3 million pre-registrations by focusing on Latin America

IronSource launches ROAS Optimiser tool News Dec 24th, 2018

IronSource launches ROAS Optimiser tool

Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates

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