Apple’s VR headset will be “iPhone moment” say industry professionals

Attention is currently focused outside of games, but if the price comes down the scene may be set for another App Store explosion

• Marketing
• VR
• Games
• AR
• Software

Company Spotlight: Optimove

• Marketing
• CRM
• Artificial Intelligence

Xsolla increases community engagement with Xsolla Drops

The campaign-based tool helps developers accelerate user acquisition and retain current players

• User Acquisition
• Marketing

AppsFlyer keeps pace with cross-platform marketing and measurement tools

Game makers can get the stats they need and feel the benefit across multiple platforms

• Analytics
• Cross-platform
• Marketing
• Console
• PC
• Solutions

Roblox ads come under fire from the Children’s Advertising Review Unit

The platform was found to have breached the industry watchdog’s guidelines

• Advertising
• Marketing
• Regulation
• Metaverse

More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise

North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser

• Advertising
• Marketing
• Report
• markets

AppLovin brings performance-based buying to CTV to AppDiscovery

App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels

• Advertising
• User Acquisition
• Marketing
• CTV

How combining UA and ASO learnings can enhance store performance

UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo

• Marketing
• UA
• ASO

Longer ads lead to a 23% boom in purchasing intent

A new report analyses the impact of various factors in game marketing

• Advertising
• Marketing
• Environment
• In-game Advertising

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

• User Acquisition
• Sponsored
• Marketing
• Webinar

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

• Monetisation
• Marketing
• Privacy
• Hypercasual

Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI

Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’

• Marketing
• AI
• Generative AI
• Ads

Nexters’ head of marketing Anton Yakovlev on misleading advertising

We spoke to Yakovlev following a recent study the company carried out examining the world of advertising

• Analytics
• Marketing
• Misleading Ads
• Non-core gameplay ads

CleverTap's new platform aims to boost live ops revenue and more

Unveiled at GDC 2023, CleverTap Gaming is an all-in-one solution for customer engagement

• Engagement
• Marketing
• Revenue
• Live Ops

App Radar wants to use AI to make advertising easier

The startup wants their AI tool to make analysing reviews and understanding player sentiment easier

• Analytics
• Marketing
• User Reviews
• Analysis
• AI