Marketing

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Report: There's been an 80 per cent rise in Western game installs in East Asia News Dec 13th, 2018

Report: There's been an 80 per cent rise in Western game installs in East Asia

Research from Appsflyer shows a market dominated by midcore and strategy games

as Tencent culls games marketing budget as China’s freeze on the industry continues News Nov 12th, 2018

Tencent culls games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

Case study: How Miniclip used Snapchat to market Football Strike Feature Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

Unity Ads SDK 3.0 features personalised placements, AR and banner ads News Oct 22nd, 2018

Unity Ads SDK 3.0 features personalised placements, AR and banner ads

Personalised placements uses machine learning to decide between an ad or IAP promotion

Tenjin named Snapchat mobile measurement partner News Oct 22nd, 2018

Tenjin named Snapchat mobile measurement partner

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue News Oct 19th, 2018

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue

Mobile attribution and analytics company is reporting 100 per cent growth every 12 months

Nitro Games plots share issue to raise over $5m News Oct 16th, 2018

Nitro Games plots share issue to raise over $5m

Funds will primarily go toward Heroes of Warland marketing

Bethesda opens Moscow sales and marketing branch Job News Oct 15th, 2018

Bethesda opens Moscow sales and marketing branch

Firm announces opening of a studio it didn't already own

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

Digital marketing outfit Jellyfish knuckles down on app space with ASO Co purchase News Oct 4th, 2018

Digital marketing outfit Jellyfish knuckles down on app space with ASO Co purchase

Among ASO Co’s clientele are Spotify, eBay and Twitter

Applift rebrands to focus on UA and retargeting News Oct 3rd, 2018

Applift rebrands to focus on UA and retargeting

Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo

IronSource unveils new tool to measure ad revenue sources News Oct 3rd, 2018

IronSource unveils new tool to measure ad revenue sources

User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

AppLovin acquires in-app header bidding company MAX Inc News Sep 6th, 2018

AppLovin acquires in-app header bidding company MAX Inc

Discoverability platform expands services to include the new header bidding solution

7 best practices for using memes in your marketing campaign Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Fanbytes offers top tips

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