Marketing

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Metropolitan Partners Group invests in Tilting Point Media user acquisition fund News Aug 14th, 2018

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Marketing and publishing platform aims to deploy $132m annually to finance user acquisition

How to make the most from influencer marketing around the world Comment & Opinion Aug 2nd, 2018

How to make the most from influencer marketing around the world

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

YouAppi's 360 mobile marketing platform releases new SDK and improves fraud detection News Aug 1st, 2018

YouAppi's 360 mobile marketing platform releases new SDK and improves fraud detection

SDK lets companies gain direct access to programmatic advertising inventory

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Interview Jul 31st, 2018

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Head of strategy Omer Inonu explain all

Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign News Jul 25th, 2018

Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign

Deadpool actor recorded 30 versions of a commercial for the iterative advertising project

1 Player fury as YouTuber goes top of Marvel Strike Force leaderboards as part of marketing campaign News Jul 20th, 2018

Player fury as YouTuber goes top of Marvel Strike Force leaderboards as part of marketing campaign

YouTuber KnightlyGaming was contracted to make guides for the title

Equity firm KKR & Co purchases $400m minority stake in mobile marketing platform Applovin News Jul 17th, 2018

Equity firm KKR & Co purchases $400m minority stake in mobile marketing platform Applovin

Deal increases the marketing platform’s value to $2 billion

5 things we learned about influencers, hyper-casual and esports at the Beyond Games Mini-Summit Feature Jun 28th, 2018

5 things we learned about influencers, hyper-casual and esports at the Beyond Games Mini-Summit

Leading industry experts deal out their knowledge and advice

Nintendo and Microsoft dunk Sony on Twitter over Minecraft cross-play News Jun 22nd, 2018

Nintendo and Microsoft dunk Sony on Twitter over Minecraft cross-play

Sony’s cross-play policy has been under public scrutiny since Fortnite launched on Switch

as Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market Interview Jun 14th, 2018

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market

Seasun Games overseas business development director Zhen Li tells us why Chinese games are so popular in South Korea

Goodgame plots major TV and influencer marketing campaign for Big Farm: Mobile Harvest News Jun 1st, 2018

Goodgame plots major TV and influencer marketing campaign for Big Farm: Mobile Harvest

Partners with YouTube channel Bibi's Beauty Palace to detail latest game update

Why games developer Kixeye raised $20 million for machine learning Interview May 22nd, 2018

Why games developer Kixeye raised $20 million for machine learning

CMO John Getze explains the company's plans

PGC San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers Interview May 10th, 2018

PGC San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk

Harry Potter: Hogwarts Mystery tops App Store download charts in first 24 hours News Apr 26th, 2018

Harry Potter: Hogwarts Mystery tops App Store download charts in first 24 hours

Tops rankings in UK, US, France, Germany and Spain

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