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The 2019 mobile game marketing strategies that work Comment & Opinion Jun 24th, 2019

The 2019 mobile game marketing strategies that work

App Radar's Genie Patrathiranond offers some key tips

as Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes Job News Jun 5th, 2019

Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes

But does not touch on whether it will continue to support the game in Western markets

2 User acquisition for beginners: A checklist Marketing May 21st, 2019

User acquisition for beginners: A checklist

How to put together your marketing campaign and what to consider

Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications Interview May 21st, 2019

Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications

"Rome wasn’t built in a day. It’s going to hurt. You're going to see rejections, you might not even see responses. That’s okay. It’s not going to happen overnight"

Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports Interview May 14th, 2019

Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports

"The most important thing in esports is keeping the player at the heart of the experience"

Tilting Point revenue quintupled to $45 million in 2018 Interview May 13th, 2019

Tilting Point revenue quintupled to $45 million in 2018

Company president Samir El Agili discusses the philosophy behind the company's explosive growth

How marketing can be baked into game design News Apr 8th, 2019

How marketing can be baked into game design

"You can't spell marketing without design," says Those Awesome Guys founder

43% of influencers paid to do a sponsored video for a game will do it again for free News Apr 8th, 2019

43% of influencers paid to do a sponsored video for a game will do it again for free

Nevaly MD looks into the benefits of sponsored videos

The cost of running an influencer marketing campaign on streaming channels News Apr 8th, 2019

The cost of running an influencer marketing campaign on streaming channels

A 24-hour campaign over 100 channels could cost around $60,000

as Update: EA's latest layoffs include the closure of its offices in Japan and Russia Job News Mar 28th, 2019

Update: EA's latest layoffs include the closure of its offices in Japan and Russia

Publisher vows to help newly-redundant staff find new roles in the local games industry

as Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

Bidalgo expands into UK with new London office News Mar 22nd, 2019

Bidalgo expands into UK with new London office

Former managing director of mobile ad tech company YOC Oliver Gold heads up branch

PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players News Mar 14th, 2019

PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players

Publisher partners with UK start-up Project M on title

Google introduces new ad campaign tools aimed at re-engaging lapsed players News Mar 14th, 2019

Google introduces new ad campaign tools aimed at re-engaging lapsed players

App Campaigns for engagement and smart segregation look to hone your advertising efforts

WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok News Mar 13th, 2019

WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok

Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese

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