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How to form a successful influencer marketing strategy in 2023 Feature Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results

Speaker Spotlight: Piyush Mishra discusses the importance of marketing Profile Jan 19th, 2023

Speaker Spotlight: Piyush Mishra discusses the importance of marketing

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator News Dec 5th, 2022

Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator

The company may see success in mobile gaming, but console remains the top earner

New tech aims to boost user acquisition in a post-IDFA world News Dec 5th, 2022

New tech aims to boost user acquisition in a post-IDFA world

With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them

Flexion to sign third alternative app store publishing deal with tap4fun News Dec 2nd, 2022

Flexion to sign third alternative app store publishing deal with tap4fun

The games marketing company has been signed on for a third consecutive deal to publish tap4fun’s game Age of Apes to alternative app stores

SYBO appoints Rovio Vet, Philip Hickey, as new Chief Marketing Officer Job News Dec 2nd, 2022

SYBO appoints Rovio Vet, Philip Hickey, as new Chief Marketing Officer

Philip Hickey will replace outgoing Naz Amarchi-Cuevas, as Chief Marketing Officer at SYBO

Representation, Privacy, and AR: What will marketing look like in 2023? Comment & Opinion Dec 1st, 2022

Representation, Privacy, and AR: What will marketing look like in 2023?

Google has unveiled its predictions for the top digital marketing trends of 2023

Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up News Nov 23rd, 2022

Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up

SocialPeta's new report also shows that Android continues to dominate in terms of advertising

64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience? Comment & Opinion Nov 17th, 2022

64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?

Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing

Why day seven may be too late to retarget mobile gamers Comment & Opinion Nov 14th, 2022

Why day seven may be too late to retarget mobile gamers

User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days

Android accounts for over 70 percent of ad creatives in Q2 2022 News Oct 27th, 2022

Android accounts for over 70 percent of ad creatives in Q2 2022

AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA

Data.ai on how to safely and effectively monetise kids’ games News Oct 24th, 2022

Data.ai on how to safely and effectively monetise kids’ games

Kids’ games are ripe for monetisation, but require a different approach than other genres

Azur Games on how it created a top three simulator game News Oct 6th, 2022

Azur Games on how it created a top three simulator game

The blog post covers topics such as creating the right visuals and learning from metric analysis

What does it take to self-publish your game? News Sep 28th, 2022

What does it take to self-publish your game?

Another talk from PGC Helsinki discusses the pros and cons of self-publishing your game, on mobile or otherwise.

74% of consumers use mobile ads to discover new apps News Sep 12th, 2022

74% of consumers use mobile ads to discover new apps

An ironSource report finds that relaxation is key both for downloads and usage

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