Marketing

Article Types

What does it take to self-publish your game? News Sep 28th, 2022

What does it take to self-publish your game?

Another talk from PGC Helsinki discusses the pros and cons of self-publishing your game, on mobile or otherwise.

74% of consumers use mobile ads to discover new apps News Sep 12th, 2022

74% of consumers use mobile ads to discover new apps

An ironSource report finds that relaxation is key both for downloads and usage

The difference with mobile: How to market and pitch your mobile game to media and influencers Comment & Opinion Aug 23rd, 2022

The difference with mobile: How to market and pitch your mobile game to media and influencers

Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile

Big or small - marketing must be part of your plan Comment & Opinion Aug 18th, 2022

Big or small - marketing must be part of your plan

Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production

Xsolla partners with Adikteev to accelerate game monetisation News Aug 11th, 2022

Xsolla partners with Adikteev to accelerate game monetisation

The new service will help developers market their titles directly to the consumer

Influencer marketing in gaming: How to promote RPGs on Twitch Comment & Opinion Aug 9th, 2022

Influencer marketing in gaming: How to promote RPGs on Twitch

How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...

4Players appoints Patty Toledo as marketing director Job News Aug 4th, 2022

4Players appoints Patty Toledo as marketing director

Toledo will help the company expand its brand worldwide

Next-best-action: 3 best practice tips to level up your portfolio strategy Comment & Opinion Jun 29th, 2022

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

Post-lockdown period led to an increase in mobile gamers, says Xsolla's Nick Yama Interview Jun 21st, 2022

Post-lockdown period led to an increase in mobile gamers, says Xsolla's Nick Yama

The mobile audience is increasingly identifying as gamers – opening new marketing opportunities, says Xsolla's Nick Yama

Liniad Unleashes Playable Dashboard News May 23rd, 2022

Liniad Unleashes Playable Dashboard

New 'power dashboard' enables app marketers unlimited variations across all channels

Infinite Arcade appoints former Visa exec Andrew Dubatowka Job News May 12th, 2022

Infinite Arcade appoints former Visa exec Andrew Dubatowka

Dubatowka held senior positions in Intel, Google, Visa, and AdColony among others

Mobile game marketers can use game design to build better UA campaigns Comment & Opinion May 10th, 2022

Mobile game marketers can use game design to build better UA campaigns

Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself

ironSource launches Luna Search Ads to tackle App Store ad campaigns News Apr 13th, 2022

ironSource launches Luna Search Ads to tackle App Store ad campaigns

Allows marketers to streamline and automate ad campaign creation

Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration Interview Apr 11th, 2022

Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration

A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development

InnoGames appoints Felix Janzen as chief marketing officer Job News Apr 4th, 2022

InnoGames appoints Felix Janzen as chief marketing officer

Former CMO moves up to lead Modern Times Group’s games marketing efforts

1 2 3 4 18