Marketing

Article Types

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue News Oct 19th, 2018

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue

Mobile attribution and analytics company is reporting 100 per cent growth every 12 months

Nitro Games plots share issue to raise over $5m News Oct 16th, 2018

Nitro Games plots share issue to raise over $5m

Funds will primarily go toward Heroes of Warland marketing

Bethesda opens Moscow sales and marketing branch Job News Oct 15th, 2018

Bethesda opens Moscow sales and marketing branch

Firm announces opening of a studio it didn't already own

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together News Oct 8th, 2018

Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together

HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large

Digital marketing outfit Jellyfish knuckles down on app space with ASO Co purchase News Oct 4th, 2018

Digital marketing outfit Jellyfish knuckles down on app space with ASO Co purchase

Among ASO Co’s clientele are Spotify, eBay and Twitter

Applift rebrands to focus on UA and retargeting News Oct 3rd, 2018

Applift rebrands to focus on UA and retargeting

Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo

IronSource unveils new tool to measure ad revenue sources News Oct 3rd, 2018

IronSource unveils new tool to measure ad revenue sources

User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

AppLovin acquires in-app header bidding company MAX Inc News Sep 6th, 2018

AppLovin acquires in-app header bidding company MAX Inc

Discoverability platform expands services to include the new header bidding solution

7 best practices for using memes in your marketing campaign Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Fanbytes offers top tips

How memes helped one app get a six-times cheaper CPI on Snapchat Comment & Opinion Aug 20th, 2018

How memes helped one app get a six-times cheaper CPI on Snapchat

Fanbytes offers key lessons on marketing your app

1 Life in a GDPR world: How the new rules are changing app development, publishing and advertising Comment & Opinion Aug 20th, 2018

Life in a GDPR world: How the new rules are changing app development, publishing and advertising

WEQ's Steffen Wachenfeld discusses what's next

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund News Aug 14th, 2018

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Marketing and publishing platform aims to deploy $132m annually to finance user acquisition

How to make the most from influencer marketing around the world Comment & Opinion Aug 2nd, 2018

How to make the most from influencer marketing around the world

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

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