Marketing

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Futureplay: We blew our brand marketing budget on influencers Comment & Opinion Aug 29th, 2019

Futureplay: We blew our brand marketing budget on influencers

"It failed miserably. So we donated $10k to charity instead"

Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager Interview Aug 6th, 2019

Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager

"Though food tech and gaming are very different industries on the face of it, there are many similarities in the foundations of app marketing"

Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary. News Aug 2nd, 2019

Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary.

The game launched in 2009

The beginner’s guide for games trade PR Comment & Opinion Aug 2nd, 2019

The beginner’s guide for games trade PR

Raptor PR founder Rana Rahman offers his top tips

as Appier launches new marketing solution to re-engage mobile gamers News Jul 30th, 2019

Appier launches new marketing solution to re-engage mobile gamers

“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”

1 The 2019 mobile game marketing strategies that work Comment & Opinion Jun 24th, 2019

The 2019 mobile game marketing strategies that work

App Radar's Genie Patrathiranond offers some key tips

as Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes Job News Jun 5th, 2019

Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes

But does not touch on whether it will continue to support the game in Western markets

2 User acquisition for beginners: A checklist Marketing May 21st, 2019

User acquisition for beginners: A checklist

How to put together your marketing campaign and what to consider

Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications Interview May 21st, 2019

Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications

"Rome wasn’t built in a day. It’s going to hurt. You're going to see rejections, you might not even see responses. That’s okay. It’s not going to happen overnight"

Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports Interview May 14th, 2019

Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports

"The most important thing in esports is keeping the player at the heart of the experience"

Tilting Point revenue quintupled to $45 million in 2018 Interview May 13th, 2019

Tilting Point revenue quintupled to $45 million in 2018

Company president Samir El Agili discusses the philosophy behind the company's explosive growth

How marketing can be baked into game design News Apr 8th, 2019

How marketing can be baked into game design

"You can't spell marketing without design," says Those Awesome Guys founder

43% of influencers paid to do a sponsored video for a game will do it again for free News Apr 8th, 2019

43% of influencers paid to do a sponsored video for a game will do it again for free

Nevaly MD looks into the benefits of sponsored videos

The cost of running an influencer marketing campaign on streaming channels News Apr 8th, 2019

The cost of running an influencer marketing campaign on streaming channels

A 24-hour campaign over 100 channels could cost around $60,000

as Update: EA's latest layoffs include the closure of its offices in Japan and Russia Job News Mar 28th, 2019

Update: EA's latest layoffs include the closure of its offices in Japan and Russia

Publisher vows to help newly-redundant staff find new roles in the local games industry

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