Marketing

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What Apple killing the IDFA means for mobile marketing Comment & Opinion Jul 3rd, 2020

What Apple killing the IDFA means for mobile marketing

An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA

Understanding gamer motivations Comment & Opinion Jun 19th, 2020

Understanding gamer motivations

AppLovin senior director of marketing operations Alice Guillaume

1 Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home Interview Apr 21st, 2020

Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home

In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Interview Apr 15th, 2020

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

Google Play gathered 116 billion downloads of games and apps in 2019 News Mar 24th, 2020

Google Play gathered 116 billion downloads of games and apps in 2019

New developer tools are coming, including Google Play Asset Delivery, Android GPU Inspector and Android Performance Tuner.

as Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US Interview Mar 17th, 2020

Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US

"The trailer that our team created outperformed in every placement we put into the market at the time"

Behaviour Interactive names former Microsoft director David Reid as chief marketing officer Job News Mar 5th, 2020

Behaviour Interactive names former Microsoft director David Reid as chief marketing officer

"The company has a tremendous pedigree built on decades of success"

Adjust launches new feature to simplify mobile advertisement News Feb 18th, 2020

Adjust launches new feature to simplify mobile advertisement

The control centre is part of the Adjust Automate suite

Game of Phones: Why it's time for a smarter approach to mobile game app marketing Comment & Opinion Jan 31st, 2020

Game of Phones: Why it's time for a smarter approach to mobile game app marketing

Mobile acquisition specialist Saikala Sultanova explains all

Futureplay: We blew our brand marketing budget on influencers Comment & Opinion Aug 29th, 2019

Futureplay: We blew our brand marketing budget on influencers

"It failed miserably. So we donated $10k to charity instead"

Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager Interview Aug 6th, 2019

Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager

"Though food tech and gaming are very different industries on the face of it, there are many similarities in the foundations of app marketing"

Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary. News Aug 2nd, 2019

Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary.

The game launched in 2009

The beginner’s guide for games trade PR Comment & Opinion Aug 2nd, 2019

The beginner’s guide for games trade PR

Raptor PR founder Rana Rahman offers his top tips

as Appier launches new marketing solution to re-engage mobile gamers News Jul 30th, 2019

Appier launches new marketing solution to re-engage mobile gamers

“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”

1 The 2019 mobile game marketing strategies that work Comment & Opinion Jun 24th, 2019

The 2019 mobile game marketing strategies that work

App Radar's Genie Patrathiranond offers some key tips

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