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Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players

AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms

Roblox ads come under fire from the Children’s Advertising Review Unit
The platform was found to have breached the industry watchdog’s guidelines

More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise

Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing