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Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"

Supercell opens up Creator Program to up-and-coming influencers
Finnish developer lowers the threshold for Creator Academy access

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy

Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
