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Lab Cave forms marketing partnership with Invictus Games News Nov 4th, 2020

Lab Cave forms marketing partnership with Invictus Games

"We have decided to stay with the development and will partner with Lab Cave on how our games appear in the marketplace"

Riot Games welcomes Jason Bunge as its first-ever CMO Job News Oct 23rd, 2020

Riot Games welcomes Jason Bunge as its first-ever CMO

"I'm thrilled to join Riot, a company with an unwavering commitment to players and one of the leaders in gaming and entertainment"

From a flop to the top: how to re-launch a mobile game Comment & Opinion Oct 12th, 2020

From a flop to the top: how to re-launch a mobile game

PickFu's CMO discusses how to breath life into old titles

Keywords acquires creative agency Maverick Media News Aug 28th, 2020

Keywords acquires creative agency Maverick Media

"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"

Entravision hires Stephen Chung as its new chief revenue officer Job News Jul 14th, 2020

Entravision hires Stephen Chung as its new chief revenue officer

"I'm thrilled to join Entravision and help extend the company's global market position"

What Apple killing the IDFA means for mobile marketing Comment & Opinion Jul 3rd, 2020

What Apple killing the IDFA means for mobile marketing

An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA

Understanding gamer motivations Comment & Opinion Jun 19th, 2020

Understanding gamer motivations

AppLovin senior director of marketing operations Alice Guillaume

1 Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home Interview Apr 21st, 2020

Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home

In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future" Interview Apr 15th, 2020

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

Google Play gathered 116 billion downloads of games and apps in 2019 News Mar 24th, 2020

Google Play gathered 116 billion downloads of games and apps in 2019

New developer tools are coming, including Google Play Asset Delivery, Android GPU Inspector and Android Performance Tuner.

as Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US Interview Mar 17th, 2020

Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US

"The trailer that our team created outperformed in every placement we put into the market at the time"

Behaviour Interactive names former Microsoft director David Reid as chief marketing officer Job News Mar 5th, 2020

Behaviour Interactive names former Microsoft director David Reid as chief marketing officer

"The company has a tremendous pedigree built on decades of success"

Adjust launches new feature to simplify mobile advertisement News Feb 18th, 2020

Adjust launches new feature to simplify mobile advertisement

The control centre is part of the Adjust Automate suite

Game of Phones: Why it's time for a smarter approach to mobile game app marketing Comment & Opinion Jan 31st, 2020

Game of Phones: Why it's time for a smarter approach to mobile game app marketing

Mobile acquisition specialist Saikala Sultanova explains all

Futureplay: We blew our brand marketing budget on influencers Comment & Opinion Aug 29th, 2019

Futureplay: We blew our brand marketing budget on influencers

"It failed miserably. So we donated $10k to charity instead"

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