Marketing

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PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge News Jul 16th, 2021

PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge

"The benefit of influencer marketing is that you get that instant rapport..."

as How to launch a successful mobile gaming app Comment & Opinion Jul 14th, 2021

How to launch a successful mobile gaming app

Huawei's head of global gaming partnerships offers insight into the telco giant's support for new games from developers and publishers worldwide

PGC Digital: Sega's Rowan Tafler breaks down marketing basics and why 'no one really cares about your game' News Jul 13th, 2021

PGC Digital: Sega's Rowan Tafler breaks down marketing basics and why 'no one really cares about your game'

Sega Searchlight brand director spoke at PGC Digital #7 on the do's and don'ts of marketing

Nifty Games brings on new executives from EA, Zynga and LucasArts Job News Jul 8th, 2021

Nifty Games brings on new executives from EA, Zynga and LucasArts

“This is an incredible time of growth..."

Bytro's David Westerman Talks TikTok Feature Jun 28th, 2021

Bytro's David Westerman Talks TikTok

Everything you ever wanted to know about marketing on TikTok but didn't know to ask

Games as a luxury product: the opportunity for brands Profile Jun 22nd, 2021

Games as a luxury product: the opportunity for brands

Brotherhood of Brand's Lucy Rissik on the growing opportunities for brands in games

User acquisition masterclass for app marketers on July 1st News Jun 21st, 2021

User acquisition masterclass for app marketers on July 1st

Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime

Voodoo acquires user-acquisition expert Bidshake News Jun 10th, 2021

Voodoo acquires user-acquisition expert Bidshake

Company launched in January 2020

How mobile game developers are using football sponsorship to reach new audiences Feature May 25th, 2021

How mobile game developers are using football sponsorship to reach new audiences

SportQuake explores the ongoing evolution of the beautiful game

Aspyr Media's Mallie Rust on the "happy accident" that lead to games Interview May 18th, 2021

Aspyr Media's Mallie Rust on the "happy accident" that lead to games

Marketing is a broad umbrella

PGC Digital: Esports marketing practices News Apr 23rd, 2021

PGC Digital: Esports marketing practices

"Marketing within esports is an absolute minefield"

PGC Digital: Choosing the right influencer for your brand News Apr 23rd, 2021

PGC Digital: Choosing the right influencer for your brand

Kukouri Mobile Entertainment marketing manager Sophie Riordan discusses

"More investments need to be made for creating a career path for members of diverse communities" Interview Mar 5th, 2021

"More investments need to be made for creating a career path for members of diverse communities"

Tencent marketing senior director Anthony Crouts discusses the need for better education

Devolver Digital's Robbie Paterson on how to get a job as a marketing manager Interview Jan 19th, 2021

Devolver Digital's Robbie Paterson on how to get a job as a marketing manager

"Seeing a game's success change someone's life will never get boring"

How Voodoo is driving creativity and innovation in the creation of mobile game ads Feature Jan 13th, 2021

How Voodoo is driving creativity and innovation in the creation of mobile game ads

Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users

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