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Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture" News Nov 29th, 2023

Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"

68% of Clash players discover via word of mouth, Chess.com promotion drives 1M+ additional players and more insights from RovioCon 23

Supercell opens up Creator Program to up-and-coming influencers News Nov 15th, 2023

Supercell opens up Creator Program to up-and-coming influencers

Finnish developer lowers the threshold for Creator Academy access

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy Interview Nov 1st, 2023

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy

The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down

Facebook and Instagram to introduce ad-free subscriptions in EU News Oct 31st, 2023

Facebook and Instagram to introduce ad-free subscriptions in EU

Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset Interview Oct 17th, 2023

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market

78% of gamers play on mobile, with 44% considering it their primary device News Oct 16th, 2023

78% of gamers play on mobile, with 44% considering it their primary device

Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

Why good legacy mobile games deserve a new lease of life Comment & Opinion Oct 12th, 2023

Why good legacy mobile games deserve a new lease of life

SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2) Feature Sep 28th, 2023

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)

In part two of this deep dive we hear about the challenges of building browser based games, transmedia marketing and the rewards of cross-platform

My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down Job News Sep 28th, 2023

My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down

Grigorian has helped optimise 70+ games’ potential

Speaker Spotlight: Adam Smart shares his extensive marketing experience Interview Sep 4th, 2023

Speaker Spotlight: Adam Smart shares his extensive marketing experience

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting Interview Aug 31st, 2023

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games

AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023 Interview Aug 30th, 2023

AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023

The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023

Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.” Interview Aug 15th, 2023

Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”

As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights News Aug 10th, 2023

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights

The companies are combining forces in order to better serve their clients

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming Interview Aug 10th, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

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