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Abu Dhabi, United Arab Emirates
San Francisco, USA
Total Active App (currently available for download): 5,469,415
Total Inactive Apps (no longer available for download): 213,645
Total Apps Seen in US App Store: 5,683,060
Number of Active Publishers in the US App Store: 1,668,992
Most Popular Categories
Adjust and TikTok have recorded conversion volumes across 37 apps in the UK, US and Japan
The total represents a rise of 20% from the current figure
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Video ads prove to be the dominant user acquisition channel
Bidalgo's Alon Tvina explains what to do