SKAdNetwork

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Adjust and TikTok boast 220% iOS app conversion leap with SKAdNetwork 4 News Nov 23rd, 2023

Adjust and TikTok boast 220% iOS app conversion leap with SKAdNetwork 4

Adjust and TikTok have recorded conversion volumes across 37 apps in the UK, US and Japan

Global app install ad spend projected to hit $94.9 billion in 2025 News Jul 11th, 2023

Global app install ad spend projected to hit $94.9 billion in 2025

The total represents a rise of 20% from the current figure

Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop” Feature Mar 17th, 2023

Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”

The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming

SKAdNetwork 4.0 and how the new changes affect developers News Nov 10th, 2022

SKAdNetwork 4.0 and how the new changes affect developers

SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand

Android accounts for over 70 percent of ad creatives in Q2 2022 News Oct 27th, 2022

Android accounts for over 70 percent of ad creatives in Q2 2022

AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA

Digital Turbine releases App Install Marketing Survey results News Sep 14th, 2022

Digital Turbine releases App Install Marketing Survey results

Video ads prove to be the dominant user acquisition channel

iOS 14.5 is live: Are you ready? Comment & Opinion Jun 4th, 2021

iOS 14.5 is live: Are you ready?

Bidalgo's Alon Tvina explains what to do

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