Creatives

Article Types

Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop” Feature Mar 17th, 2023

Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”

The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming

Sybo appoints new CMO Philip Hickey Job News Mar 14th, 2023

Sybo appoints new CMO Philip Hickey

The Seriously veteran will take on the role of chief marketing officer

Pedro Pascal joins the Merge Mansion creative campaign News Mar 13th, 2023

Pedro Pascal joins the Merge Mansion creative campaign

Following on from other major Hollywood stars, the Last of Us star has joined the Metacore creative campaign

Playtika takes potshots at Candy Crush with new Best Fiends ad campaign News Mar 9th, 2023

Playtika takes potshots at Candy Crush with new Best Fiends ad campaign

“Download free, play sugar free”

Longer ads are performing better than shorter ads News Feb 23rd, 2023

Longer ads are performing better than shorter ads

Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration

Five ads networks myths debunked Feature Feb 10th, 2023

Five ads networks myths debunked

AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on

The ultimate cheat sheet for successful creatives - genre by genre Comment & Opinion Feb 9th, 2023

The ultimate cheat sheet for successful creatives - genre by genre

Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative

Minigames and visual effects drive casual and simulation game marketing News Feb 2nd, 2023

Minigames and visual effects drive casual and simulation game marketing

New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs

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