iOS

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Apple’s French fine reveals the secrets of its targeted advertising News Feb 2nd, 2023

Apple’s French fine reveals the secrets of its targeted advertising

The CNIL claims Apple is breaking French law and the probe has brought interesting insight to light

All Apple Arcade games available now Feature Jan 13th, 2023

All Apple Arcade games available now

From Subway Surfers Tag and Sayonara Wild Hearts to Sonic Racing and Amazing Bomberman

Matej Lancaric shares his tough love UA strategies, ATT response and more News Jan 5th, 2023

Matej Lancaric shares his tough love UA strategies, ATT response and more

Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift

Is Tim Sweeney hinting at the return of Fortnite to iOS? News Jan 3rd, 2023

Is Tim Sweeney hinting at the return of Fortnite to iOS?

A cryptic tweet from Epic CEO, Tim Sweeney, may hint at the return of the battle-royale game Fortnite to iOS

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy News Dec 14th, 2022

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy

Ad impressions increased by nine percent and revenues by five percent

Apex Legends Mobile snatches iPhone Game of the Year at Apple's Awards News Nov 29th, 2022

Apex Legends Mobile snatches iPhone Game of the Year at Apple's Awards

The Apple Awards celebrate not only the major apps on iOS but also the games with Apex Legends Mobile snatching iPhone game of the year

SKAdNetwork 4.0 and how the new changes affect developers News Nov 10th, 2022

SKAdNetwork 4.0 and how the new changes affect developers

SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand

Apple enables NFT sales, with a 30% tariff catch News Sep 27th, 2022

Apple enables NFT sales, with a 30% tariff catch

The iOS app-store is planning to enable NFT purchases, however the terms have already begun putting off crypto-enthusiasts.

4Players reveals audio SDK Odin, compatible with Unreal, Unity and more News Sep 22nd, 2022

4Players reveals audio SDK Odin, compatible with Unreal, Unity and more

SDK is said to be low latency and "crystal clear"

New iOS PlayStation controller with remote play integration from Backbone News Jul 29th, 2022

New iOS PlayStation controller with remote play integration from Backbone

“Regardless of delivery format, having more high-fidelity gaming experiences on mobile is accretive for the ecosystem”, says CEO Maneet Khaira

Mobile games industry to enjoy exponential growth up to 2029 Data & Research Jul 28th, 2022

Mobile games industry to enjoy exponential growth up to 2029

Increasing global demand on smartphones and tablets forecast by Verified Market Reports

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games News Jun 14th, 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

11% of subscription-model apps are games

Apple unveils iOS 16, but no substantive games updates News Jun 6th, 2022

Apple unveils iOS 16, but no substantive games updates

WWDC keynote is low on games announcements, but new Metal 3 API coming to iPadOS 16 and family sharing of Apple Arcade subscriptions

AWS Gamekit support is coming to Android and iOS games developed with Unreal News May 6th, 2022

AWS Gamekit support is coming to Android and iOS games developed with Unreal

Features include cloud saves and achievements

Liftoff: playable ads are most "cost-effective" ad format News Apr 14th, 2022

Liftoff: playable ads are most "cost-effective" ad format

Analysis of over 200 million instals and 12.6 billion clicks

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