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Total Active App (currently available for download): 4,808,168
Total Inactive Apps (no longer available for download): 213,765
Total Apps Seen in US App Store: 5,021,933
Number of Active Publishers in the US App Store: 1,395,303
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Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
Yodo1 co-CEO Henry Fong discusses the enduring success of Rodeo Stampede, with the title reaching its fifth year of operation in 2021
Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre
One billion downloads achieved in the past 9 months
Matina Thomaidou explains the options
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Voodoo talks about the birth of hybrid-casual
The companies aim to extend the lifetime and engagement of hypercasual games