Hybrid Casual

Article Types

How important is the jelly mechanic in your ad campaigns? Comment & Opinion May 12th, 2022

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

How "contrarian" Rodeo Stampede survived the hypercasual wild years Interview Apr 25th, 2022

How "contrarian" Rodeo Stampede survived the hypercasual wild years

Yodo1 co-CEO Henry Fong discusses the enduring success of Rodeo Stampede, with the title reaching its fifth year of operation in 2021

Three casual and hypercasual monetisation strategies in 2022 Comment & Opinion Feb 22nd, 2022

Three casual and hypercasual monetisation strategies in 2022

Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre

Voodoo surpasses 6 billion downloads across games and apps News Feb 15th, 2022

Voodoo surpasses 6 billion downloads across games and apps

One billion downloads achieved in the past 9 months

Why hypercasual publishers should start exploring IAP monetisation Comment & Opinion Nov 23rd, 2021

Why hypercasual publishers should start exploring IAP monetisation

Matina Thomaidou explains the options

Why Mamboo Games is making the leap from hypercasual to hybrid-casual Interview Oct 26th, 2021

Why Mamboo Games is making the leap from hypercasual to hybrid-casual

CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games

From hype to hyper to hybrid-casual Interview Sep 23rd, 2021

From hype to hyper to hybrid-casual

Voodoo talks about the birth of hybrid-casual

Electric Manta and Voodoo agree long-term publishing partnership News Aug 20th, 2021

Electric Manta and Voodoo agree long-term publishing partnership

The companies aim to extend the lifetime and engagement of hypercasual games

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