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PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge News Jul 16th, 2021

PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge

"The benefit of influencer marketing is that you get that instant rapport..."

Minecraft racks up the most views of any game on YouTube in 2020 News Dec 9th, 2020

Minecraft racks up the most views of any game on YouTube in 2020

It had 201 billion views

Google will give away Stadia Premiere Editions to YouTube Premium subscribers News Nov 12th, 2020

Google will give away Stadia Premiere Editions to YouTube Premium subscribers

Only if users were signed up as of November 6th

Stadia creative director Hutchinson insists streamers should pay royalties News Oct 23rd, 2020

Stadia creative director Hutchinson insists streamers should pay royalties

Google has distanced itself, the tweets "do not reflect those of Stadia, YouTube or Google"

Among Us hit four billion hours in viewership on YouTube in September News Oct 15th, 2020

Among Us hit four billion hours in viewership on YouTube in September

The majority came from the US

Pocket.watch is building a new brand and mobile game with YouTube child star Diana News Aug 20th, 2020

Pocket.watch is building a new brand and mobile game with YouTube child star Diana

"Diana has been on our radar for some time"

Lab Cave partners with Sunnyside Studios to develop Groovy The Martian games News Jul 30th, 2020

Lab Cave partners with Sunnyside Studios to develop Groovy The Martian games

"We have been exploring making games featuring our characters and Lab Cave feels like the right partner"

YouTube now #1 source for kids' mobile game discovery News Jun 2nd, 2020

YouTube now #1 source for kids' mobile game discovery

Latest research from Interpret

PewDiePie grabs exclusive streaming deal with YouTube News May 5th, 2020

PewDiePie grabs exclusive streaming deal with YouTube

The creator has ditched DLive to return to his first home

Report: Google paid $160 million for Activision Blizzard esports streaming rights News Feb 18th, 2020

Report: Google paid $160 million for Activision Blizzard esports streaming rights

It covers Hearthstone, Overwatch, and Call of Duty

Activision Blizzard and Google sign up for strategic "multi-year" streaming partnership News Jan 27th, 2020

Activision Blizzard and Google sign up for strategic "multi-year" streaming partnership

YouTube becomes exclusive streaming partner outside of China

Apple rejects PewDiePie's latest mobile game Poopdie citing "crude imagery" News Dec 16th, 2019

Apple rejects PewDiePie's latest mobile game Poopdie citing "crude imagery"

Developer Bulbware has launched an appeal to get the decision overturned

YouTube to standardise age restrictions across gaming, movies and TV show violence News Dec 5th, 2019

YouTube to standardise age restrictions across gaming, movies and TV show violence

it doesn't effect monetisation

Fortnite’s “The End” event viewed by seven million concurrents News Oct 24th, 2019

Fortnite’s “The End” event viewed by seven million concurrents

New records set across Twitch and Twitter

as Nintendo teases new fitness accessory for Switch News Sep 9th, 2019

Nintendo teases new fitness accessory for Switch

Unnamed equipment comprises of a large ring and leg strap

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