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FTC plans to regulate "deceptive" ads that target children’s insecurities News Oct 20th, 2022

FTC plans to regulate "deceptive" ads that target children’s insecurities

Young people aged 13 to 18 now spend 8.5 hours per day on their devices

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile News Sep 15th, 2022

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile

Analysis comes from 12 months of data up to June 2022

Liftoff releases new feature to improve IAA for advertisers News Aug 17th, 2022

Liftoff releases new feature to improve IAA for advertisers

Advertisers who started using new IAA optimisation saw significant performance gains

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games Hot Five Jun 13th, 2022

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games

The hottest news articles on PG.biz

The new wilderness of mobile game monetisation Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan Interview May 3rd, 2022

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan

Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

Updated: what crucial lessons can Microsoft and Sony take from mobile for in-game ads? Mobile Mavens Apr 29th, 2022

Updated: what crucial lessons can Microsoft and Sony take from mobile for in-game ads?

Experts from AudioMob, Dataseat, Kempt&Co, Two Way Media, and Tilting Point present the core takeaways Microsoft and Sony need to adopt if they want to pursue ads in F2P console titles

What you need to do before monetising your hypercasual game Comment & Opinion Apr 28th, 2022

What you need to do before monetising your hypercasual game

Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation

Anzu appoints former Yahoo director Chris Vincelli as VP of Business Development Job News Apr 20th, 2022

Anzu appoints former Yahoo director Chris Vincelli as VP of Business Development

Brings over a decade of partnerships experience to secure in-game ads partnerships

Anzu: 70% of US gamers respond well to in-game ads News Apr 13th, 2022

Anzu: 70% of US gamers respond well to in-game ads

Players value ad relevance and dislike being interupted

Anzu and InMobi partnership brings 3D in-game ads to APAC region News Apr 6th, 2022

Anzu and InMobi partnership brings 3D in-game ads to APAC region

Will utilise Anzu’s SDK

Eric Seufert: Apple makes money by giving you privacy News Mar 31st, 2022

Eric Seufert: Apple makes money by giving you privacy

Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act

GDC: moving away from disruptive ads News Mar 23rd, 2022

GDC: moving away from disruptive ads

Relentlo’s Neil Tewari and James Jiao discusses the shifting in-game advertising landscape

Anzu and Oracle Moat unveil first-to-market viewability measurement News Mar 23rd, 2022

Anzu and Oracle Moat unveil first-to-market viewability measurement

Gives access to third-party in-game ad metrics on PC and mobile

Video interview: Playstack on creating in-game ads that better suit the players Interview Mar 17th, 2022

Video interview: Playstack on creating in-game ads that better suit the players

"In some instances, there are more adverts than gameplay."

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