In-app ads

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Anzu and Ubisoft extend partnership after 'exceptional results' News Jan 13th, 2022

Anzu and Ubisoft extend partnership after 'exceptional results'

The 2020 partnership continues

In-game ads expected to generate $14 billion by 2028 News Jan 6th, 2022

In-game ads expected to generate $14 billion by 2028

Key players include IronSource, EA, Anzu, and more

AdInMo partners with digital out of home network Lemma Technologies News Feb 17th, 2021

AdInMo partners with digital out of home network Lemma Technologies

"Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm"

In-play ads dubbed 'most exciting format' for developers in 2021 News Feb 16th, 2021

In-play ads dubbed 'most exciting format' for developers in 2021

According to a report from Admix

Gadsme enters the in-game ads market News Feb 12th, 2021

Gadsme enters the in-game ads market

First company to enable CPC, CPA and CPI performance campaigns

PGC Digital: Utilising in-game advertising with Adverty News Feb 8th, 2021

PGC Digital: Utilising in-game advertising with Adverty

"Imagine your game itself and advertising through the whole gameplay while still focused on the user experience. Making money without interruption"

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity News Dec 1st, 2020

Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity

"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"

as PGC Digital: Mattel and NetEase joint venture Mattel163 achieves 600% revenue growth in two years News Nov 10th, 2020

PGC Digital: Mattel and NetEase joint venture Mattel163 achieves 600% revenue growth in two years

160 million players worldwide

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices News Oct 29th, 2020

Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices

“We’re passionate about this new ad format for its non-intrusive, user-friendly nature and ability to increase user retention"

Anzu partners with Virtuverse for non-intrusive in-game ads News Oct 27th, 2020

Anzu partners with Virtuverse for non-intrusive in-game ads

"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"

Admix partners with Fumb Games for player-friendly advertising News Oct 23rd, 2020

Admix partners with Fumb Games for player-friendly advertising

"Admix is full of passionate engineers that love playing games and building scalable platforms"

Venatus teams up with Frameplay for in-game advertising News Aug 5th, 2020

Venatus teams up with Frameplay for in-game advertising

"We are delighted to be partnering with Frameplay to drive our in-game advertising offering"

Report: Non-gaming apps are at higher risk of install fraud News Jul 29th, 2020

Report: Non-gaming apps are at higher risk of install fraud

Games are more susceptible to in-app fraud

Anzu teams up with League-M to bring its in-game ads platform to European brands News Jul 1st, 2020

Anzu teams up with League-M to bring its in-game ads platform to European brands

"Anzu is committed to introducing cutting-edge solutions to European advertisers"

Avast reports 47 HiddenAds apps to Google News Jun 23rd, 2020

Avast reports 47 HiddenAds apps to Google

17 can still be downloaded

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