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Striking the perfect balance: How can mobile ads complement in-app purchases?
AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation

Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Ad impressions increased by nine percent and revenues by five percent

FTC plans to regulate "deceptive" ads that target children’s insecurities
Young people aged 13 to 18 now spend 8.5 hours per day on their devices

Liftoff releases new feature to improve IAA for advertisers
Advertisers who started using new IAA optimisation saw significant performance gains

Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

Updated: what crucial lessons can Microsoft and Sony take from mobile for in-game ads?

Anzu appoints former Yahoo director Chris Vincelli as VP of Business Development
Brings over a decade of partnerships experience to secure in-game ads partnerships