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The Horse Armour conundrum Comment & Opinion Jul 20th, 2022

The Horse Armour conundrum

Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players

Jam City expands executive team to broaden F2P portfolio Job News Jun 15th, 2022

Jam City expands executive team to broaden F2P portfolio

Lisa Anderson promoted to executive vice president, will oversee all F2P activities, as well as former King and Playtika leads, Brent Blazek and Dan Lipa

Game economics platform Machinations.io raises $3.3 million News May 26th, 2022

Game economics platform Machinations.io raises $3.3 million

Machinations.io has announced a $3.3 million Series A funding round led by Hiro Capital

N3TWORK Studios secures $46 million for Web3 games News May 18th, 2022

N3TWORK Studios secures $46 million for Web3 games

Independent company formed following Forte’s acquisition of N3TWORK technology platform

Updated: what crucial lessons can Microsoft and Sony take from mobile for in-game ads? Mobile Mavens Apr 29th, 2022

Updated: what crucial lessons can Microsoft and Sony take from mobile for in-game ads?

Experts from AudioMob, Dataseat, Kempt&Co, Two Way Media, and Tilting Point present the core takeaways Microsoft and Sony need to adopt if they want to pursue ads in F2P console titles

Currency confusion reduces player trust in your F2P game, says Edd Coates Comment & Opinion Apr 21st, 2022

Currency confusion reduces player trust in your F2P game, says Edd Coates

Game UI Database founder shares his insight in currency confusion, following his in-depth article on UX/UI dark patterns in F2P mobile games

Mobile is a "really punishing format" for indies, says inkle's Jon Ingold Interview Apr 20th, 2022

Mobile is a "really punishing format" for indies, says inkle's Jon Ingold

inkle talks about its return to mobile, changes to the App Store and interactive fiction audiences, and the need for cross-platform Steam or Switch releases

Don’t underestimate the fundamental importance of game economy, urges King's Javier Barnes News Mar 31st, 2022

Don’t underestimate the fundamental importance of game economy, urges King's Javier Barnes

King F2P specialist argues the "quite cryptic" principles of game economy are integral to ensuring the most of player engagement

GDC: The F2P game design challenge, designing for minnows News Mar 21st, 2022

GDC: The F2P game design challenge, designing for minnows

Designers from King, Double Loop, and others meet this year’s GDC F2P challenge: designing for minnow, rather than whales

GDC: This year in F2P Mobile Games News Mar 21st, 2022

GDC: This year in F2P Mobile Games

Steve Meretzky and Visible Entertainment’s Dave Rohrl break down the past 12 months in F2P trends and developments

Lila Games raises $10 million to develop its first F2P shooter News Mar 17th, 2022

Lila Games raises $10 million to develop its first F2P shooter

Series A led by Rainfall

Mobile Premier League expands in Europe with GameDuell acquisition News Mar 7th, 2022

Mobile Premier League expands in Europe with GameDuell acquisition

First move in free-to-play space

as Ethlas raises $2.7 million for F2P P2E mobile and PC metaverse News Feb 24th, 2022

Ethlas raises $2.7 million for F2P P2E mobile and PC metaverse

Will "aggressively" hire talent in the Web3 space

PG Connects London: The regulations surrounding free-to-play News Feb 15th, 2022

PG Connects London: The regulations surrounding free-to-play

Wiggin associate Isabel Davies talks the changes in regulation that affect the monetisation and marketing of F2P

Can't make PG Connects London? Check out what our speakers have been discussing Profile Feb 15th, 2022

Can't make PG Connects London? Check out what our speakers have been discussing

F2P regulations, off-trend games, and raising investment in your studio among hundreds of topics

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