A/B Testing
Article Types
- All [14]
- Feature [1]
- Interview [2]
- Comment & Opinion [4]
- News [7]
News
Nov 22nd, 2023
Unity’s Supersonic platform launches two big updates enhancing KPI insights
Supersonic updates its A/B testing page and ‘All Games’ page
as
Feature
Feb 20th, 2023
PocketGamer.biz Podcast – Unravelling the alchemy of user acquisition
Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives
News
Nov 10th, 2022
TinyBytes Games on the challenges of self-publishing, its new game and Massive Warfare’s esports
Chile-based studio TinyBytes has seen success and continued growth with its game Massive Warfare
News
Mar 12th, 2019
IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates
Interview
May 26th, 2016
How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari
Comment & Opinion
Apr 20th, 2016
The surprising results of A/B testing Benji Bananas' gameplay as Jetpack Joyride vs Tiny Wings
1