A/B Testing

Article Types

Testing platform PickFu launches PickFu for Games News Apr 14th, 2021

Testing platform PickFu launches PickFu for Games

Allowing developers to conduct consumer research

IronSource launches A/B testing tool for ad monetisation News Mar 12th, 2019

IronSource launches A/B testing tool for ad monetisation

Helps developers improve their ARPU, ARPDAU and retention rates

Tapjoy adds new ad behavior targeting and A/B testing features News Jul 25th, 2016

Tapjoy adds new ad behavior targeting and A/B testing features

Deeper granularity

Up to 90% of App Store views 'don’t generate installs' News Jul 7th, 2016

Up to 90% of App Store views 'don’t generate installs'

The importance of A/B testing

How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari Interview May 26th, 2016

How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari

Designer Peter Qumsieh explains

Video: Why you should be developing using Google Play services News Apr 25th, 2016

Video: Why you should be developing using Google Play services

The benefits of developing for Android

The surprising results of A/B testing Benji Bananas' gameplay as Jetpack Joyride vs Tiny Wings Comment & Opinion Apr 20th, 2016

The surprising results of A/B testing Benji Bananas' gameplay as Jetpack Joyride vs Tiny Wings

Do you prefer Torulf Jernström or Torulf Jernstrom?

2 How testing everything can double the effectiveness of your game's app store listing Comment & Opinion Mar 15th, 2016

How testing everything can double the effectiveness of your game's app store listing

Peter Fodor is experimenting

Top 5 tips for A/B testing in F2P games Comment & Opinion Nov 30th, 2015

Top 5 tips for A/B testing in F2P games

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