A/B Testing
Article Types
- All [12]
- Interview [2]
- Comment & Opinion [4]
- News [6]

TinyBytes Games on the challenges of self-publishing, its new game and Massive Warfare’s esports
Chile-based studio TinyBytes has seen success and continued growth with its game Massive Warfare

IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates

How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari

The surprising results of A/B testing Benji Bananas' gameplay as Jetpack Joyride vs Tiny Wings
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