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Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile News Sep 15th, 2022

Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile

Analysis comes from 12 months of data up to June 2022

The new wilderness of mobile game monetisation Comment & Opinion May 10th, 2022

The new wilderness of mobile game monetisation

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

My.Games partners with PlayerWon to bring mobile-style rewarded ads for free-to-play PC developers News Nov 23rd, 2021

My.Games partners with PlayerWon to bring mobile-style rewarded ads for free-to-play PC developers

Starting with Guild of Heroes and Hustle Castle

Anchor your game monetisation strategy around these 4 pillars Comment & Opinion Nov 15th, 2021

Anchor your game monetisation strategy around these 4 pillars

Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix

PGC Digital: How to balance monetisation and increase retention News Sep 29th, 2021

PGC Digital: How to balance monetisation and increase retention

Facebook strategic partner managers talk boosting ad exposure

Increasingly more mobile gamers 'like' than 'hate' rewarded video ads Data & Research Jun 29th, 2021

Increasingly more mobile gamers 'like' than 'hate' rewarded video ads

Crunching the data with App Annie

How Zynga manages its ad strategy in an era of consolidation Interview Apr 6th, 2021

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

PGC Digital: Facebook Gaming's Olha Muzychenko explains the social growth recipe to meaningful content News Nov 9th, 2020

PGC Digital: Facebook Gaming's Olha Muzychenko explains the social growth recipe to meaningful content

"Make sure to provide shareable, meaningful moments"

Counterpoint: Offerwalls still deliver enormous value in 2019 Comment & Opinion Aug 13th, 2019

Counterpoint: Offerwalls still deliver enormous value in 2019

As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Google Play begins open beta for rewarded video ads powered by AdMob News Mar 7th, 2019

Google Play begins open beta for rewarded video ads powered by AdMob

Feature can be applied to any app

Best practices for implementing six common rewarded video integrations Comment & Opinion Jul 23rd, 2018

Best practices for implementing six common rewarded video integrations

Facebook Audience Network product marketing manager Amelia Zins deals out the advice

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Static full-screen generate largest revenue share amongst casual games in the West News May 23rd, 2018

Static full-screen generate largest revenue share amongst casual games in the West

Appodeal surveyed a host of mobile casual games developers to look into monetisation trends

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