Meta Audience Network

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Three casual and hypercasual monetisation strategies in 2022 Comment & Opinion Feb 22nd, 2022

Three casual and hypercasual monetisation strategies in 2022

Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre

as Speaker Spotlight: Meta Audience Network's Thomas Coulon on finding hypercasual success Interview Feb 3rd, 2022

Speaker Spotlight: Meta Audience Network's Thomas Coulon on finding hypercasual success

Meet the mobile gaming casual and hypercasual experts at Pocket Gamer Connects London, February 14-15

2021 predictions and growth strategy - an industry conversation with Facebook Audience Network News Nov 6th, 2020

2021 predictions and growth strategy - an industry conversation with Facebook Audience Network

The webinar will take place on Thursday 3rd November at 3pm

App bidding: The importance of automating monetisation in hypercasual games Comment & Opinion Oct 28th, 2020

App bidding: The importance of automating monetisation in hypercasual games

Facebook Audience Network’s Thomas Coulon looks at the most efficient way to maximise your ad revenue potential

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay News May 27th, 2020

IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay

70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.

Grow a sustainable gaming app: 2020 trends Comment & Opinion Jan 30th, 2020

Grow a sustainable gaming app: 2020 trends

How Facebook Audience Network's App Growth Academy can help your app this year

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Best practices for implementing six common rewarded video integrations Comment & Opinion Jul 23rd, 2018

Best practices for implementing six common rewarded video integrations

Facebook Audience Network product marketing manager Amelia Zins deals out the advice

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