Playable Ads

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Huuuge Games acquires interactive ads firm Playable Platform News Jul 15th, 2020

Huuuge Games acquires interactive ads firm Playable Platform

"The self-learning creative technology and data-driven playable ads will dramatically improve our marketing efforts"

Playable Platform introduces self-optimizing ads News Jan 10th, 2020

Playable Platform introduces self-optimizing ads

“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”

After making hundreds of playable ads, these are the key things we’ve learned Comment & Opinion Dec 19th, 2019

After making hundreds of playable ads, these are the key things we’ve learned

Mindworks' Creative Director Stella Zhu offers best practice tips for playables

Research: How playable ad optimization can double ad performance Comment & Opinion Sep 30th, 2019

Research: How playable ad optimization can double ad performance

Smart data from Playable Platform

as Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free News Jun 18th, 2019

Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free

, Google Play’s instant games are designed to be available instantly, without the need for a download

Facebook study: 57% of mobile developers say in-app ads can improve player retention News May 30th, 2019

Facebook study: 57% of mobile developers say in-app ads can improve player retention

Users are six times more likely to make a purchase after seeing a playable ad

Codeless instant app creator AppOnboard Studio now free for all News May 7th, 2019

Codeless instant app creator AppOnboard Studio now free for all

Enables creation of instant apps on Google Play

AppOnboard Studio is a new codeless toolkit for creating app demos News Mar 14th, 2019

AppOnboard Studio is a new codeless toolkit for creating app demos

“Our easy to use tool-set completely eliminates all barriers of entry to app development"

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

CrossInstall’s Instant Playables tech powers Google Play app demos News Dec 17th, 2018

CrossInstall’s Instant Playables tech powers Google Play app demos

Latest ad tech firm to support Google Play Instant

as Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

IronSource launches new bug testing tool for playable ads News Oct 23rd, 2018

IronSource launches new bug testing tool for playable ads

Recommends solutions to fix potential issues

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

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