Playable Ads

Article Types

Revealed: The key metrics for an effective ad creative News Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad

Mindworks break down playable ads in case-study News Sep 30th, 2022

Mindworks break down playable ads in case-study

Playable ads are a way of showcasing gameplay within an advertisement to engage and attract players. So how do they work and how effective are they?

Mintegral launches playable ad editor News Jul 12th, 2022

Mintegral launches playable ad editor

Editor is code-free, drag-and-drop

Why seamless ads are essential to user retention News Jul 7th, 2022

Why seamless ads are essential to user retention

Zynga, Gameloft, Chaarmi Worlds, AppLovin, and re6l discuss the next iteration of rewarded and playable ads in this snapshot of their PGC Toronto panel

Inside Studio E: Zynga's in-house advertising agency Interview Jul 5th, 2022

Inside Studio E: Zynga's in-house advertising agency

Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads Interview Feb 7th, 2022

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads

Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15

Playable Factory launches new features for playable ad editing News Nov 22nd, 2021

Playable Factory launches new features for playable ad editing

Allows marketers to "refresh" visual identity

PGC Digital: How to make a top performing ad creative for any game News Nov 15th, 2021

PGC Digital: How to make a top performing ad creative for any game

Adside VP of data and growth Sergei Riabov talks scaling ad creatives

IronSource boosts playable ads toolset, launching Luna Elements News Jun 10th, 2021

IronSource boosts playable ads toolset, launching Luna Elements

Integrates alongside Playable and Replay options

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads News Feb 8th, 2021

Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads

"Being able to understand the user's entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation"

Is it time for more publishers to add playables to their advertising mix? Feature Jan 5th, 2021

Is it time for more publishers to add playables to their advertising mix?

Mindworks' Stella Zhu discusses the benefits of including playable ads

Huuuge Games acquires interactive ads firm Playable Platform News Jul 15th, 2020

Huuuge Games acquires interactive ads firm Playable Platform

"The self-learning creative technology and data-driven playable ads will dramatically improve our marketing efforts"

Playable Platform introduces self-optimizing ads News Jan 10th, 2020

Playable Platform introduces self-optimizing ads

“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”

After making hundreds of playable ads, these are the key things we’ve learned Comment & Opinion Dec 19th, 2019

After making hundreds of playable ads, these are the key things we’ve learned

Mindworks' Creative Director Stella Zhu offers best practice tips for playables

Research: How playable ad optimization can double ad performance Comment & Opinion Sep 30th, 2019

Research: How playable ad optimization can double ad performance

Smart data from Playable Platform

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