Playable Ads

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AppOnboard Studio is a new codeless toolkit for creating app demos News Mar 14th, 2019

AppOnboard Studio is a new codeless toolkit for creating app demos

“Our easy to use tool-set completely eliminates all barriers of entry to app development"

as How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

CrossInstall’s Instant Playables tech powers Google Play app demos News Dec 17th, 2018

CrossInstall’s Instant Playables tech powers Google Play app demos

Latest ad tech firm to support Google Play Instant

as Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

IronSource launches new bug testing tool for playable ads News Oct 23rd, 2018

IronSource launches new bug testing tool for playable ads

Recommends solutions to fix potential issues

as Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

as Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Learn about the present and future of ads in the Mobile Games Advertising Report 2018 Special Report May 29th, 2018

Learn about the present and future of ads in the Mobile Games Advertising Report 2018

In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads

Is ad revenue a good revenue generator for indies in 2018? Mobile Mavens May 16th, 2018

Is ad revenue a good revenue generator for indies in 2018?

Our Indie Mavens weigh in

Bidalgo launches support for playable ads on Facebook News May 10th, 2018

Bidalgo launches support for playable ads on Facebook

San Francisco-based company also offering free ad production for its fully managed clients

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google News May 4th, 2018

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google

New service offers design, development and quality assurance for playable ads

Facebook tests playable ads on news feed News Apr 20th, 2018

Facebook tests playable ads on news feed

Audience Network release planned for later this year

Mobile ad tech firm AppOnboard secures $15 million investment News Apr 17th, 2018

Mobile ad tech firm AppOnboard secures $15 million investment

Total funding raised to date stands at $20 million

Gameloft Advertising Solutions’ long-term bets for future growth Interview Apr 4th, 2018

Gameloft Advertising Solutions’ long-term bets for future growth

Alexandre Tan on meeting brand and player needs

as How Synative’s streaming tech aims to fix mobile’s UA challenges through playables Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

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