Adtech

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Google's ads business under threat from EU Commission News Jun 14th, 2023

Google's ads business under threat from EU Commission

The European Commission has sparred with Google before

New advertising platform immersiion uses new "hybrid" approach to reach gamers News Nov 23rd, 2022

New advertising platform immersiion uses new "hybrid" approach to reach gamers

Launched by adtech firm iion for mobile, PC, console and more

Why gaming is increasingly important to tech companies Comment & Opinion Jul 14th, 2022

Why gaming is increasingly important to tech companies

Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty

Admix and Happydemics execs join Gadsme Job News Jun 17th, 2022

Admix and Happydemics execs join Gadsme

Nina Mackie and Antoine Clairet to lead in-game ad sales and EMEA demand in French adtech company

Video interview: Playstack on creating in-game ads that better suit the players Interview Mar 17th, 2022

Video interview: Playstack on creating in-game ads that better suit the players

"In some instances, there are more adverts than gameplay."

NBCUniversal partners with Anzu to expand in games and esports News Feb 28th, 2022

NBCUniversal partners with Anzu to expand in games and esports

Gaining access to adtech integrations

Mollie Spilman joins Digital Turbine board of directors Job News Feb 2nd, 2022

Mollie Spilman joins Digital Turbine board of directors

Bringing an 'accomplished track record' of adtech experience

as Nazara acquires majority stake adtech firm Datawrkz News Jan 18th, 2022

Nazara acquires majority stake adtech firm Datawrkz

An initial 33%, with the option to acquire a further 22% by Q4 2023

Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple Interview Dec 21st, 2021

Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple

Digital Turbine's CRO on 2021's challengers and opportunity

Hypercasual mobile monetisation in 2021 Feature Dec 8th, 2021

Hypercasual mobile monetisation in 2021

Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021

Playstack launches Interact SDK for less interruptive mobile game ads News Dec 2nd, 2021

Playstack launches Interact SDK for less interruptive mobile game ads

Offers three methods of non-interruptive ad monetisation

Anzu adds David Cox as a strategic advisor Job News Nov 10th, 2021

Anzu adds David Cox as a strategic advisor

Ad platform strengthens team

AudioMob raises $14 million at $110 million valuation News Nov 9th, 2021

AudioMob raises $14 million at $110 million valuation

Will scale recently opened offices in London and Abu Dhabi

Admix raises $25 million to monetise the metaverse News Oct 26th, 2021

Admix raises $25 million to monetise the metaverse

Advertising tech is moving with the times

AppLovin purchases MoPub from Twitter for $1 billion cash News Oct 7th, 2021

AppLovin purchases MoPub from Twitter for $1 billion cash

Will integrate into existing mobile ad platform

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