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as Battle of Balls meets Transformers in Chinese crossover Feature Jun 11th, 2021

Battle of Balls meets Transformers in Chinese crossover

Yodo1 is taking some of the west's most popular brands into the Chinese mobile games market

Admix In-Play: An interview with Paul West, VP partnerships at Admix Interview May 27th, 2021

Admix In-Play: An interview with Paul West, VP partnerships at Admix

Bridging the gap between mobile games and advertising

AdInMo partners with globle mobile ads firm InMobi News Jan 28th, 2021

AdInMo partners with globle mobile ads firm InMobi

"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"

Anzu forms partnership with addressable media firm aMVG News Jan 26th, 2021

Anzu forms partnership with addressable media firm aMVG

"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"

AdInMo integrates with programmatic advertising SSP Mobfox News Dec 14th, 2020

AdInMo integrates with programmatic advertising SSP Mobfox

"We're excited to be able to add Mobfox to our growing network of digital ad exchange partners"

as POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino Interview Sep 4th, 2020

POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino

"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers Interview Jul 30th, 2020

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers

"Ludia worked closely with Disney in order to bring players a one-of-a-kind gaming experience"

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

Four tips to help your brand survive social distancing Comment & Opinion Apr 10th, 2020

Four tips to help your brand survive social distancing

Admix founder Samuel Huber offers advice in these tough times

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

Rovio partners with AR firm Zappar for Angry Birds Explore News Jun 5th, 2019

Rovio partners with AR firm Zappar for Angry Birds Explore

Soft-launched in Finland, Spain, Portugal and Russia

as Bandai Namco plots "full-blown" push into China and aggressive development of new IP News Feb 12th, 2018

Bandai Namco plots "full-blown" push into China and aggressive development of new IP

Posts revenues of $4.45 billion for the first three quarters of its FY18

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire News Feb 6th, 2018

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire

Rebrand affects every game on Android, just Farm Away! on iOS

as NetEase and Mattel team up to launch game development studio Mattel163 News Jan 30th, 2018

NetEase and Mattel team up to launch game development studio Mattel163

Combining NetEase's development prowess with Mattel's brands

Curve Digital and Identity Spark on how indies can build their own brand News Jan 23rd, 2018

Curve Digital and Identity Spark on how indies can build their own brand

Alex Moyet and Nat Griffith on tone and time

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