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Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences Interview Nov 21st, 2023

Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences

LiftOff's inspirational Women in Games series speaks to Amy Huang, CEO of Mattel163, about her career, achievements, challenges and work transforming classic brands into digital experiences

Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield Interview Oct 4th, 2023

Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield

How do Tactile Games and artist Simon Tofield work together? Pocketgamer.biz finds out more about the future of feline fun.

Blend considers localisation "non-negotiable" in current gaming market News Sep 15th, 2022

Blend considers localisation "non-negotiable" in current gaming market

Study explores localisation’s value in-game and on gaming sites

Robin Games' newly launched PLAYHOUSE features branded content central to design News Aug 30th, 2022

Robin Games' newly launched PLAYHOUSE features branded content central to design

PLAYHOUSE lets users create spaces with real-life decor items

Elevate your brand to new heights at Pocket Gamer Connects Toronto News Jun 27th, 2022

Elevate your brand to new heights at Pocket Gamer Connects Toronto

Explore the future of brand partnerships and advertising in games this July

Layer aims to streamline processes between games and brands News Jun 22nd, 2022

Layer aims to streamline processes between games and brands

Matchmaking IP holders with game developers within its platform

Reality Gaming Group rebrands to Reality+ with move to full-service Web3 News Jun 22nd, 2022

Reality Gaming Group rebrands to Reality+ with move to full-service Web3

NFTs and blockchain using "side-chain" of Ethereum mainnet

How to land your first in-game brand advertising partnership Comment & Opinion Jun 21st, 2022

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

Gamers are increasingly positive towards in-game branding News Jun 21st, 2022

Gamers are increasingly positive towards in-game branding

Newzoo report indicates gamers show more positive response to in-game sport, luxury fashion, soft drink and alcoholic beverages, and automotive branding

Drest brings UK model Kate Moss into fashion mobile metaverse News Mar 28th, 2022

Drest brings UK model Kate Moss into fashion mobile metaverse

First guest avatar in luxury fashion metaverse mobile game

Lamborghini cars race into PUBG Mobile and Rocket League News Mar 25th, 2022

Lamborghini cars race into PUBG Mobile and Rocket League

Latest of luxury car brand and mobile game collaborations

Riot Games and Coca-Cola partner for Wild Rift mobile esports News Mar 24th, 2022

Riot Games and Coca-Cola partner for Wild Rift mobile esports

Partnership will span over 100 countries

Guy Ben-dov joins Anzu as EVP to drive blended ads Job News Feb 16th, 2022

Guy Ben-dov joins Anzu as EVP to drive blended ads

Co-founder of Double Fusion and Side-Kick Games

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads Interview Feb 7th, 2022

Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads

Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15

as Top War Transformers brand integration sets new day one revenue record News Oct 6th, 2021

Top War Transformers brand integration sets new day one revenue record

The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts

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