Brands

Article Types

as POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino Interview Sep 4th, 2020

POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino

"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers Interview Jul 30th, 2020

Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers

"Ludia worked closely with Disney in order to bring players a one-of-a-kind gaming experience"

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft News Jun 30th, 2020

Over half of gamers prefer spending on brands "with a purpose", finds Gameloft

Gameloft and Vivendi Brand Marketing release report on gamers and brands

Four tips to help your brand survive social distancing Comment & Opinion Apr 10th, 2020

Four tips to help your brand survive social distancing

Admix founder Samuel Huber offers advice in these tough times

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

Rovio partners with AR firm Zappar for Angry Birds Explore News Jun 5th, 2019

Rovio partners with AR firm Zappar for Angry Birds Explore

Soft-launched in Finland, Spain, Portugal and Russia

as Bandai Namco plots "full-blown" push into China and aggressive development of new IP News Feb 12th, 2018

Bandai Namco plots "full-blown" push into China and aggressive development of new IP

Posts revenues of $4.45 billion for the first three quarters of its FY18

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire News Feb 6th, 2018

View-to-play pioneer Futureplay Games rebrands Farm Away! as Idle Farming Empire

Rebrand affects every game on Android, just Farm Away! on iOS

as NetEase and Mattel team up to launch game development studio Mattel163 News Jan 30th, 2018

NetEase and Mattel team up to launch game development studio Mattel163

Combining NetEase's development prowess with Mattel's brands

Curve Digital and Identity Spark on how indies can build their own brand News Jan 23rd, 2018

Curve Digital and Identity Spark on how indies can build their own brand

Alex Moyet and Nat Griffith on tone and time

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads News Jan 22nd, 2018

Sybo Games on where it's taking Subway Surfers after hitting 1.8 billion downloads

Launching animation and licensing arms while continuing to develop its flagship game

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign News Jan 12th, 2018

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign

Buy some doughnuts, play the game, everyone wins

Does Disney plus Fox equal a mobile gaming powerhouse? The Charticle Dec 21st, 2017

Does Disney plus Fox equal a mobile gaming powerhouse?

Poised to shake up the industry?

What inspired Fox to double down on mobile gaming? The Charticle Dec 18th, 2017

What inspired Fox to double down on mobile gaming?

A look at Fox IP and how it's fared on mobile

1 as Reliance Games partners with WWE on branded fighting game WWE Mayhem News Dec 15th, 2017

Reliance Games partners with WWE on branded fighting game WWE Mayhem

The fourth WWE mobile game partnership of 2017

1 2 3 4 13