Brand Building

Article Types

How to land your first in-game brand advertising partnership Comment & Opinion Jun 21st, 2022

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

Stream Hatchet Brands launched to track 2,300 brands on streaming platforms News Jun 8th, 2022

Stream Hatchet Brands launched to track 2,300 brands on streaming platforms

Logo detection and chat analysis used to identify media value

How "contrarian" Rodeo Stampede survived the hypercasual wild years Interview Apr 25th, 2022

How "contrarian" Rodeo Stampede survived the hypercasual wild years

Yodo1 co-CEO Henry Fong discusses the enduring success of Rodeo Stampede, with the title reaching its fifth year of operation in 2021

Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential Interview Jan 25th, 2022

Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential

Gadsme's Simon Spaull presents a sneak-peak into his PG Connects talk on overcoming the misconceptions of in-game

Five trends in 2022 to shape the mobile games industry Comment & Opinion Jan 10th, 2022

Five trends in 2022 to shape the mobile games industry

Why 2022 is the year for gaming

Miraculous RP: Quests of Ladybug and Cat Noir hits one million players on Roblox News Jun 29th, 2021

Miraculous RP: Quests of Ladybug and Cat Noir hits one million players on Roblox

Zag's IP expands and finds more fans

Discord's new branding is friendlier than ever News May 17th, 2021

Discord's new branding is friendlier than ever

Growing pains

Rovio teams up with Jazwares to create range of toys for Angry Birds News Sep 12th, 2018

Rovio teams up with Jazwares to create range of toys for Angry Birds

The range of toys will support Rovio’s upcoming entertainment ventures

Prepare for wave of Fortnite toys as Epic signs deals with Funko and Jazwares News Jul 23rd, 2018

Prepare for wave of Fortnite toys as Epic signs deals with Funko and Jazwares

Array of Fortnite toys and collectibles to launch in holiday 2018

Jürgen Klopp signs on with Digamore Entertainment as brand ambassador for Football Empire News Aug 3rd, 2017

Jürgen Klopp signs on with Digamore Entertainment as brand ambassador for Football Empire

Part football management sim, part base builder

as Summoners War is getting an MMORPG spin-off, cartoon, movie, and more News Feb 13th, 2017

Summoners War is getting an MMORPG spin-off, cartoon, movie, and more

Com2uS doubles down on its flagship title

Brands and games: It takes two to tango Comment & Opinion Jan 3rd, 2017

Brands and games: It takes two to tango

Game developers need to get on board with the trend and focus their efforts on making their games appealing for brands

Why App Store Paid Search will reward developers with strong brand marketing Data & Research Aug 9th, 2016

Why App Store Paid Search will reward developers with strong brand marketing

Priori Data and Pocket Whale crunch some numbers

Why game companies need to break out of the User Acquisition straitjacket Comment & Opinion Dec 17th, 2015

Why game companies need to break out of the User Acquisition straitjacket

Marko Jevtic on thinking deeper

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