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Adtech vertical consolidation accelerates as IronSource launches Supersonic Games News Feb 10th, 2020

Adtech vertical consolidation accelerates as IronSource launches Supersonic Games

Will develop and publish hypercasual mobile games

Adjust eyes Israel expansion with new GM Job News Aug 28th, 2019

Adjust eyes Israel expansion with new GM

Former Rakuten Viber head of user acquisition Moshi Blum to spearhead the company's planned growth in the local market

Crazy Labs investing $500,000 in hyper-casual indie developers News Jul 5th, 2019

Crazy Labs investing $500,000 in hyper-casual indie developers

“Hyper-casual is by far the most dynamic line of games we ever worked on”

Advertising agency Pocket Media opens Tel Aviv office News Dec 11th, 2017

Advertising agency Pocket Media opens Tel Aviv office

Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring

Tel Aviv-based eSports tech firm Overwolf acquires Clash Royale statistics site StatsRoyale News Aug 15th, 2017

Tel Aviv-based eSports tech firm Overwolf acquires Clash Royale statistics site StatsRoyale

Over 20 million MAUs checking all the latest card stats and more

Plarium launches long-awaited movie tie-in strategy game Terminator Genisys: Future War News May 18th, 2017

Plarium launches long-awaited movie tie-in strategy game Terminator Genisys: Future War

Time to choose a side: humans or Skynet?

Ilyon Dynamics surpasses 100 million downloads for its 60+ catalogue of games News Apr 20th, 2017

Ilyon Dynamics surpasses 100 million downloads for its 60+ catalogue of games

Has seen at least 30% growth month-on-month since January 2016

Optimove aims to make marketing easier through automated Optibot News Oct 6th, 2016

Optimove aims to make marketing easier through automated Optibot

CRM optimisation bot will recommend new courses of action for marketers

Israeli hardcore strategy developer Tacticsoft raises $1 million to work on ambitious new game News Sep 28th, 2016

Israeli hardcore strategy developer Tacticsoft raises $1 million to work on ambitious new game

London Venture Partners and Gigi Levy-Weiss invest

Customer marketing cloud Optimove closes $20 million growth funding round News Sep 14th, 2016

Customer marketing cloud Optimove closes $20 million growth funding round

Looks to hire aggressively in New York

Customer marketing cloud Optimove integrates services with Google Ads News Aug 25th, 2016

Customer marketing cloud Optimove integrates services with Google Ads

Improved retention through targeted ads

Kids' game publisher TabTale crosses 1 billion downloads News Aug 11th, 2016

Kids' game publisher TabTale crosses 1 billion downloads

Tel Aviv studio scores big with family-friendly angle

as Taptica partners with Adways to target Asian mobile gamers News Jul 27th, 2016

Taptica partners with Adways to target Asian mobile gamers

Part of an Asian shift

Plarium to release Terminator Genisys mobile strategy game in early 2017 News Jun 28th, 2016

Plarium to release Terminator Genisys mobile strategy game in early 2017

Robot Wars

Retention is the new UA, reckons Outfit7 Comment & Opinion Dec 2nd, 2015

Retention is the new UA, reckons Outfit7

Beyond installs

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