Hybrid

Accessibility "crucial" for successful hybridcasual games
An analysis of the hybridcasual market by Sensor Tower and Homa reveals new key tips

Sand Balls publisher SayGames surpasses four billion lifetime downloads
Amassed across 100+ mobile games with one billion of these downloads in 2022 alone

New advertising platform immersiion uses new "hybrid" approach to reach gamers
Launched by adtech firm iion for mobile, PC, console and more

"Is arcade idle really dying?" – Homa Games’ Victor Vielliard shares his answer and advice
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