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Rush Royale hits 63 million installs and doubles growth in the US thanks to… Jake Paul?
Publisher My.Games credits the game's success to a two-month long collaboration event

Pop star Selena Gomez files lawsuit against Clothes Forever developer LoveCrunch
Suing for damages, profits, and for the game to stop using her likeness.

Brawl With The Stars brings Stranger Things to Supercell's arena fighter
Brawl Stars bets on fan favourites in a new show hosted by mobile esports influencer Chief Pat

Vinnie Jones is the face of Stanga Games' Underworld Football Manager
The Snatch actor will be the face of the game for an undisclosed period of time

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign
Deadpool actor recorded 30 versions of a commercial for the iterative advertising project

Four years on: The rise, fall and rise again of Kim Kardashian: Hollywood

Guns of Boom partners with Machete actor Danny Trejo for special event and promotions
Free-for-all battle mode introduced featuring actor's likeness and voice acting

Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad

Supersolid partners with Universal Music Group to bring Shania Twain to Home Street

Glu partners with Taylor Swift for new mobile title The Swift Life
Digital community lets fans connect with singer and each other