CPI

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How Bridge Race reached #1 with Supersonic Interview May 12th, 2021

How Bridge Race reached #1 with Supersonic

Garawell Games' CEO Nebih Başaran explains

How Zynga manages its ad strategy in an era of consolidation Interview Apr 6th, 2021

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Quantifying lifetime value - A metrics-based approach to growth Comment & Opinion Mar 14th, 2017

Quantifying lifetime value - A metrics-based approach to growth

Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads News Oct 27th, 2016

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads

Facebook case study reveals how it helped grow the game

How do the top mobile game publishers grow their app economies? Video Oct 13th, 2016

How do the top mobile game publishers grow their app economies?

AdColony's Thorbjörn Warin talks us through it

Zynga, MZ, and King are already blocking App Store Search Ads on their own games News Oct 10th, 2016

Zynga, MZ, and King are already blocking App Store Search Ads on their own games

Bigger brands leave space wide open

Apps marketers will lose up to $100 million from fraud in 2016 News Sep 22nd, 2016

Apps marketers will lose up to $100 million from fraud in 2016

AppsFlyer introduces DeviceRank to combat it

1010! and Six! developer Gram Games on its game-specific UA approaches Interview Sep 2nd, 2016

1010! and Six! developer Gram Games on its game-specific UA approaches

UA Manager Kerem Alemdar explains all

Video: Wooga on looking beyond your game's LTV News Feb 1st, 2016

Video: Wooga on looking beyond your game's LTV

Not all installs are trackable

Instagram is offering Facebook-class UA campaigns but with cheaper CPI News Dec 8th, 2015

Instagram is offering Facebook-class UA campaigns but with cheaper CPI

Nanigans crunches the numbers

Palringo claims it can drive installs through its network at $0.44 CPI News Dec 7th, 2015

Palringo claims it can drive installs through its network at $0.44 CPI

Cheap trick

How to avoid burning money during your game's soft launch Comment & Opinion Dec 1st, 2015

How to avoid burning money during your game's soft launch

Oliver Kern on testing right

Video: Kongregate on the "dark metrics" of mobile ads News Nov 27th, 2015

Video: Kongregate on the "dark metrics" of mobile ads

The things no one else will talk about

2 Why you need to spend $100,000 to prove your F2P game works Comment & Opinion Nov 5th, 2015

Why you need to spend $100,000 to prove your F2P game works

The magic numbers

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