CPI
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Midcore makes up 35% of total gaming revenue on iOS in the United States
The findings come as part of a report from analytics firm Liftoff

Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data

Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

CPI for casual games has fallen, while ROAS has increased
Mobile gaming is now three times the size of its closest competitor

IronSource’s SuperXmas campaign offers hypercasual holiday cheer
Games will receive cash prizes based on release date and CPI

A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics

Quantifying lifetime value - A metrics-based approach to growth
Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend