CPI

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Cost Per Install for hypercasual games hit an all-time high News Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter

CPI for casual games has fallen, while ROAS has increased News Oct 3rd, 2022

CPI for casual games has fallen, while ROAS has increased

Mobile gaming is now three times the size of its closest competitor

Adjust: hypercasual made up 27% of global mobile downloads in 2021 News Apr 14th, 2022

Adjust: hypercasual made up 27% of global mobile downloads in 2021

2021 saw CPI increase, but retention rates followed

DIY Keyboard: from TikTok marketability to global success Comment & Opinion Mar 17th, 2022

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

IronSource’s SuperXmas campaign offers hypercasual holiday cheer News Oct 21st, 2021

IronSource’s SuperXmas campaign offers hypercasual holiday cheer

Games will receive cash prizes based on release date and CPI

How Bridge Race reached #1 with Supersonic Interview May 12th, 2021

How Bridge Race reached #1 with Supersonic

Garawell Games' CEO Nebih Başaran explains

How Zynga manages its ad strategy in an era of consolidation Interview Apr 6th, 2021

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Quantifying lifetime value - A metrics-based approach to growth Comment & Opinion Mar 14th, 2017

Quantifying lifetime value - A metrics-based approach to growth

Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads News Oct 27th, 2016

Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads

Facebook case study reveals how it helped grow the game

How do the top mobile game publishers grow their app economies? Video Oct 13th, 2016

How do the top mobile game publishers grow their app economies?

AdColony's Thorbjörn Warin talks us through it

Zynga, MZ, and King are already blocking App Store Search Ads on their own games News Oct 10th, 2016

Zynga, MZ, and King are already blocking App Store Search Ads on their own games

Bigger brands leave space wide open

Apps marketers will lose up to $100 million from fraud in 2016 News Sep 22nd, 2016

Apps marketers will lose up to $100 million from fraud in 2016

AppsFlyer introduces DeviceRank to combat it

1010! and Six! developer Gram Games on its game-specific UA approaches Interview Sep 2nd, 2016

1010! and Six! developer Gram Games on its game-specific UA approaches

UA Manager Kerem Alemdar explains all

Video: Wooga on looking beyond your game's LTV News Feb 1st, 2016

Video: Wooga on looking beyond your game's LTV

Not all installs are trackable

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