CPI
Article Types
- All [25]
- Feature [1]
- Chart of the Week [1]
- Video [1]
- Interview [3]
- Comment & Opinion [8]
- News [11]

IronSource’s SuperXmas campaign offers hypercasual holiday cheer
Games will receive cash prizes based on release date and CPI

A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics

Quantifying lifetime value - A metrics-based approach to growth
Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend
