LTV
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A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics

Latest Apple, Google and Samsung mobiles smash game monetisation record
DeltaDNA study delves into which devices’ players spend more money

Increasing user LTV by 45% with automated loyalty and dynamic pricing
Wappier CEO guides developers through automated revenue management

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)

IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
as
News
Jun 1st, 2017

Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan
Can it maintain its enormous LTV outside of its home country?

Social casino players spend $39.87 in-game a month and play for 57 minutes per session
as
News
Mar 29th, 2017

MMO Logres of Swords and Sorcery gears up for Western launch after eight million downloads in Japan

Quantifying lifetime value - A metrics-based approach to growth
Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend