LTV

Article Types

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Tilting Point fleshes out its monetisation tools with Gondola acquisition News Oct 17th, 2019

Tilting Point fleshes out its monetisation tools with Gondola acquisition

Machine learning does the heavy lifting

Latest Apple, Google and Samsung mobiles smash game monetisation record News Apr 24th, 2018

Latest Apple, Google and Samsung mobiles smash game monetisation record

DeltaDNA study delves into which devices’ players spend more money

Increasing user LTV by 45% with automated loyalty and dynamic pricing Comment & Opinion Mar 30th, 2018

Increasing user LTV by 45% with automated loyalty and dynamic pricing

Wappier CEO guides developers through automated revenue management

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t) Data & Research Jan 25th, 2018

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)

Counting more than the cost

IronSource adds Ad LTV Prediction tool to mobile ad mediation platform News Aug 17th, 2017

IronSource adds Ad LTV Prediction tool to mobile ad mediation platform

Better understand how much money you're likely to make from your ads

as Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan News Jun 1st, 2017

Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan

Can it maintain its enormous LTV outside of its home country?

Social casino players spend $39.87 in-game a month and play for 57 minutes per session News May 3rd, 2017

Social casino players spend $39.87 in-game a month and play for 57 minutes per session

SuperData takes a closer look at social casino games

Why DomiNations’ $100 million LTV is as good as it gets Data & Research Apr 26th, 2017

Why DomiNations’ $100 million LTV is as good as it gets

Deconstructing the ceiling of success

as MMO Logres of Swords and Sorcery gears up for Western launch after eight million downloads in Japan News Mar 29th, 2017

MMO Logres of Swords and Sorcery gears up for Western launch after eight million downloads in Japan

Not huge player numbers, but an enormous LTV

Quantifying lifetime value - A metrics-based approach to growth Comment & Opinion Mar 14th, 2017

Quantifying lifetime value - A metrics-based approach to growth

Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend

DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers News Dec 6th, 2016

DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers

Analyse and act for better LTVs

as Trophit and Adways join forces to boost Prelaunch.me's pre-registration campaigns News Sep 16th, 2016

Trophit and Adways join forces to boost Prelaunch.me's pre-registration campaigns

More gifts equals more pre-registrations

1 What 1,000 players can really tell you about your game Comment & Opinion Jun 23rd, 2016

What 1,000 players can really tell you about your game

Oliver Kern on the power of statistics

Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players Data & Research Jun 1st, 2016

Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players

Going global and cross-platform

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