LTV

Article Types

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

Increasing user LTV by 45% with automated loyalty and dynamic pricing Comment & Opinion Mar 30th, 2018

Increasing user LTV by 45% with automated loyalty and dynamic pricing

Wappier CEO guides developers through automated revenue management

Quantifying lifetime value - A metrics-based approach to growth Comment & Opinion Mar 14th, 2017

Quantifying lifetime value - A metrics-based approach to growth

Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend

1 What 1,000 players can really tell you about your game Comment & Opinion Jun 23rd, 2016

What 1,000 players can really tell you about your game

Oliver Kern on the power of statistics

2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out Interview Dec 23rd, 2015

2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out

Future trends from the remembrance of things past

How optimising your funnel can improve your F2P game's performance 100,000-fold Comment & Opinion Nov 11th, 2015

How optimising your funnel can improve your F2P game's performance 100,000-fold

Torulf Jernström on important metrics

2 Why you need to spend $100,000 to prove your F2P game works Comment & Opinion Nov 5th, 2015

Why you need to spend $100,000 to prove your F2P game works

The magic numbers

Glu CEO on why James Bond: World of Espionage is inspired by Game of War's LTV, not GoldenEye 007's gameplay Interview Oct 6th, 2015

Glu CEO on why James Bond: World of Espionage is inspired by Game of War's LTV, not GoldenEye 007's gameplay

A significant bet

1 Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month Comment & Opinion May 6th, 2015

Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month

Max Doty on building successful F2P businesses

Why Apple Watch will drive LTV for games Interview Apr 20th, 2015

Why Apple Watch will drive LTV for games

Tango's Jim Ying on the next big thing

Why Kabam chose LTV over ARPDAU Comment & Opinion Feb 18th, 2015

Why Kabam chose LTV over ARPDAU

Monetizer Mavens on maximising F2P return

1 Killer insights to monetize your players revealed Comment & Opinion Jan 15th, 2015

Killer insights to monetize your players revealed

Balancing long term retention and early monetization

1 94% of independent developers can't afford to acquire users through mobile advertising Comment & Opinion Dec 2nd, 2014

94% of independent developers can't afford to acquire users through mobile advertising

Unlocking UA for quality not cash

Misguided Mission: The search for the elusive IAP Comment & Opinion Jun 17th, 2014

Misguided Mission: The search for the elusive IAP

Whales are not the only fruit, says SupersonicAds

How to optimise your Lifetime Value with effectively implemented cohort analysis Comment & Opinion May 29th, 2014

How to optimise your Lifetime Value with effectively implemented cohort analysis

Understand it or lose it

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