Monetizer Mavens

Article Types

Game IP versus entertainment IP: Which is best for mobile games? Mobile Mavens Mar 18th, 2019

Game IP versus entertainment IP: Which is best for mobile games?

We ask our Monetizer Mavens

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector Mobile Mavens Feb 26th, 2019

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

Changing trends

4 Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale Mobile Mavens Apr 13th, 2016

Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale

Smart moves

2 Is a 200 basis point increase for Dawn of Titans' 30-day retention significant? Mobile Mavens Dec 1st, 2015

Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?

Monetizer Mavens get numerate

What's the correct order of Acquisition, Retention and Monetization for F2P games? Mobile Mavens Nov 11th, 2015

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Monetizer Mavens shuffle the pack

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising Mobile Mavens Oct 8th, 2015

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising

Monetizer Mavens are nothing if not dynamic

A dollar for 8 hours of gameplay is tough math for developers Mobile Mavens Sep 29th, 2015

A dollar for 8 hours of gameplay is tough math for developers

Monetizer Mavens debate Amazon Underground

2 Should western F2P designers be using more Gacha, Fusion and Collection mechanics? Mobile Mavens Sep 4th, 2015

Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

The Monetisation Mavens debate

Is Super Evil's longterm approach to Vainglory monetisation coherent? Mobile Mavens Jul 15th, 2015

Is Super Evil's longterm approach to Vainglory monetisation coherent?

Our Monetizer Mavens look ahead

2 Why the immediate success of Fallout Shelter can't be sustained Mobile Mavens Jun 23rd, 2015

Why the immediate success of Fallout Shelter can't be sustained

Our Monetisation Mavens think long-term

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes? Mobile Mavens Jun 3rd, 2015

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

Monetizer Mavens ponder the power of labels

Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization Mobile Mavens May 1st, 2015

Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization

Monetizer Mavens go ad-funded

The challenges and opportunities for Nintendo as it makes the great leap to mobile Mobile Mavens Mar 25th, 2015

The challenges and opportunities for Nintendo as it makes the great leap to mobile

The Monetization Mavens consider the u-turn

1 Forget monetisation - F2P success is all about retention and engagement Mobile Mavens Mar 17th, 2015

Forget monetisation - F2P success is all about retention and engagement

Monetizer Mavens rethink their core

Why Kabam chose LTV over ARPDAU Comment & Opinion Feb 18th, 2015

Why Kabam chose LTV over ARPDAU

Monetizer Mavens on maximising F2P return

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