Amazon Underground

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Why is Amazon shutting down its Underground initiative? Mobile Mavens May 9th, 2017

Why is Amazon shutting down its Underground initiative?

Is it a sign that F2P can't be toppled?

Amazon's "actually free" Underground service to be shut down in 2019 News May 2nd, 2017

Amazon's "actually free" Underground service to be shut down in 2019

Access taken away in summer 2017

Two years and 26 million downloads on, Monument Valley has generated $14.3 million News May 20th, 2016

Two years and 26 million downloads on, Monument Valley has generated $14.3 million

73% revenue comes from iOS

Amazon Underground launches in Italy, Spain and 14 more European countries News Dec 4th, 2015

Amazon Underground launches in Italy, Spain and 14 more European countries

Not so underground anymore

Halfbrick and Rovio see Amazon revenues more than doubled by Underground involvement News Nov 10th, 2015

Halfbrick and Rovio see Amazon revenues more than doubled by Underground involvement

$0.002 a minute adds up after all

Find out everything about Amazon Appstore at the free London Developer Summit on 3 November News Oct 22nd, 2015

Find out everything about Amazon Appstore at the free London Developer Summit on 3 November

One day of knowledge

A dollar for 8 hours of gameplay is tough math for developers Mobile Mavens Sep 29th, 2015

A dollar for 8 hours of gameplay is tough math for developers

Monetizer Mavens debate Amazon Underground

Is being paid for how long people play your game a good model for developers (or just Amazon)? Mobile Mavens Sep 28th, 2015

Is being paid for how long people play your game a good model for developers (or just Amazon)?

Mobile Mavens debate Amazon Underground

Amazon takes Apple TV head-on with refreshed Fire TV including $140 Gaming Edition News Sep 17th, 2015

Amazon takes Apple TV head-on with refreshed Fire TV including $140 Gaming Edition

New tablets also inbound

Amazon on Underground, its long-term move to rewind mobile game monetisation away from F2P Interview Sep 14th, 2015

Amazon on Underground, its long-term move to rewind mobile game monetisation away from F2P

Amazon Appstore Director shares his goals

Devs responsible for how they implement our #actuallyfree Underground system, says Amazon Interview Sep 2nd, 2015

Devs responsible for how they implement our #actuallyfree Underground system, says Amazon

The motivations and goals behind the initiative

Gameloft joins the Amazon Underground experiment News Aug 31st, 2015

Gameloft joins the Amazon Underground experiment

Drops 4 games into play

Why Amazon Underground is broken for F2P games Comment & Opinion Aug 28th, 2015

Why Amazon Underground is broken for F2P games

Ultimate Robot Fighting borked

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm? Comment & Opinion Aug 28th, 2015

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm?

Two new approaches

Amazon unveils its Underground store, where devs get paid $0.002 per minute of player time News Aug 27th, 2015

Amazon unveils its Underground store, where devs get paid $0.002 per minute of player time

Flipping the model

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